Podcasting Strategy Simplified

Podcasting Strategy Simplified

Jason Cercone is a podcast strategist and coach for podcasters looking to launch or improve their show. He specializes in teaching business professionals how to build and execute effective podcast strategy to elevate their brands. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for solopreneurs, entrepreneurs, business owners, marketing leaders, coaches, consultants, and brands looking to enhance their online visibility. An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to grow your business, you’ve discovered the resource that will help you make it happen! Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to: How do I start a podcast for my business? What is the best way to monetize my podcast? If I want to start a podcast, what should I do first? How can I grow my podcast and get more listeners? When do download numbers really matter? How do I use a podcast to find more customers? Can a podcast grow my brand?

Episodes

February 19, 2026 28 mins

Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking.

If rebranding has been at the front of your mind, trust me...you're not alone. And if a new name will better serve your purpose, it makes sense to pull the trigger now.

In this episode of Podcasting Strategy Simplified, I'm go...

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It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire inside me...one that told me the podcast medium was where I was meant to exist.

Fast-forward to today, and I couldn't be more "all in" when it comes to podcasting. As you've discovered, I have my own podcast, I start...

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February 12, 2026 9 mins

Welcome to the dawning of a new era for this podcast.

Welcome...to Podcasting Strategy Simplified!

After careful deliberation, I made the decision to change the name of this podcast (formerly known as Let's Blow This Up) to better reflect the content found within, as well as to better serve the mission I'm focused on at Bombtrack Media.

The intro you're about to consume is Trailer 2.0 for this podcast, giving you a snea...

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In this bonus episode of Let’s Blow This Up, I'm recapping my experience attending Podfest 2026 in Orlando, Florida and breaking down why industry events remain essential for podcasters and creators. I've got firsthand insights on how in-person conferences accelerate learning, spark ideas, and create momentum that simply can’t be replicated online and I'll be sharing them throughout this episode.

I'm also diving ...

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We are BACK, bay-bay!

In this episode of Let’s Blow This Up, I'm sharing an important update on the evolution of this podcast, mainly announcing the move to a weekly production schedule beginning in February 2026. This podcast has always been a season-based show, so why the change? Click play to find out!

I'm also diving into how balancing solo episodes, conversations, and community-driven content will continue to build a d...

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September 26th thru 28th, 2025 will go down in history as a weekend that changed the game. 

At least in the podcast world.

Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2, an event designed to build community, spark collaboration, and enhance relationships. 

What transpired throughout this event is nothing short of phenomenal. F...

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It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results. We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting.

Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a confident host. His ability to carry ...

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It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast.

Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significantly impact discoverability. By focusi...

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It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style.

If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series. 

Now, the tribe convenes one last time this season...

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It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast moving forward.

You'll hear an...

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As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle!

I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting links to your latest episode on socia...

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In this episode of Let's Blow This Up, I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout.

Together, we unpack the advantages of...

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In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts.

If you're a business owner or brand leader stuck on the idea that your podcast needs m...

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This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions.

It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed to explore what it means to build an entertainment-based podcast ...

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Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence.

If you're working in the podcast space and want to elevate your agency, this episode of Let's Blow This Up is just for you!

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Five more tips for effective solo podcasting, you ask?

That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting.

in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting strategies to your content creation arsenal.

Solo podcasting is a powerfu...

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It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show. 

With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I are doing our part to emphasize the value of filtering information thr...

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The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios.

Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it.

One of the roadblocks that stops some aspiring podcasters from getting started is the belief they need to produce their show in...

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Looking for reasons to consistently produce your podcast? You've come to the right place!

In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numbers...and those results are often more impactful than you think.

I break down...

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Is video an important part of podcasting? Yes.

But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES!

In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure for podcasters to include video in their podcast operations. 

Contrary to what ...

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