Coffee w/#The Freight Coach
Conversations with the every day person, by the every day person. This show is about giving us all a voice on a wide range of topics!
Episodes
How serious is the cargo theft crisis, and what real solutions are available today? How do we solve the connectivity challenges in freight tech, and why are APIs critical to the future of logistics?
Listen to our guests from the 2025 IANA Conference, Curtis Spencer of Bloodhound Tracking Device and Keith Peterson of NMFTA, as we dive into cargo security, advanced tracking systems, the market transformatio...
Let’s welcome our first guest this week, Eric Jordan, a third-party logistics broker at SPI Logistics, talking about his journey to becoming an independent agent and running a successful freight agency!
Eric shares the early grind of making 75 cold calls a day, creative ways he landed customers, and how relationships and referrals now drive half his business.
We dive into the reality of sales ...
What’s the real problem in trucking right now? Are there too many regulations? Or lack of reinforcement? Find out in this episode with our returning guest, Adam Wingfield of Innovative Logistics Group!
Adam discusses the FMCSA’s staffing crisis, what really creates safety gaps across the industry, the disconnect between federal and state regulations that leaves us with 48 to 50 different standards instead ...
How much money is your fleet leaving on the table by not managing trailers effectively? What if a simple, one-minute install could turn a $50,000 asset into a profit driver instead of a liability?
In today’s episode, Carl-Christoph “CCR” Reckers shares how FleetPulse has stepped into the market with practical trailer telematics that solve real problems instead of just throwing “dots on a map” at you. With ...
In this mashup episode, we’re presenting our first two guests from the 2025 IANA Intermodal Expo, Kristy Knichel of Knichel Logistics and Gary Van Tassel of INFORM GmbH!
Kristy shares the strategies behind running a non-asset-based intermodal company, how customer retention, flexibility in equipment, and strong carrier relationships gave them an edge during the COVID equipment shortages, and why events lik...
How prepared is your business to face today’s evolving cybersecurity threats? Are you confident your team could spot an AI-generated scam or respond to a ransomware attack in real time? Listen to Joe Ohr sharing the impact of the NMFTA Cybersecurity Conference, which was born out of the LTL industry’s push to go digital and address the gap in security education and awareness.
We discuss who the prime targets for cyberc...
In this week’s first episode, let’s break down the real issues facing transportation professionals, particularly on the enforcement of Entry Level Driver Training and DOT policies, how tariff flip-flopping hurts U.S. businesses, and why our government’s recurring budget crises create real risks for CDL issuance!
Discover the market shift from LTL to truckload, where shippers can reduce cost...
What’s the real cost of outdated systems and failed tech rollouts in transportation? Tune in to YMX Logistics’ CEO, Matt Yearling, to discuss systemizing yard management and operations, why half of the solutions implemented in this space fail to deliver ROI, and the explanation behind 90% of facilities still run yards without proper technology!
We also cover the business opportunities in this market, how i...
Today, Bill Holaday of EBE Technologies joins us to talk about productivity in the trucking business and the role of automation in driver retention, cash flow, and safety compliance!
We dive into how automation, document scanning, OCR, and AI integrations are helping fleets, from small operators to truck carriers, to unlock measurable ROI, Bill's real-world insights from visiting over a thousand trucking ...
The harsh reality of entrepreneurship? Most businesses fail—not because of a lack of effort, but due to cash flow issues, technical missteps, and a lack of focus. In this replay mashup episode, Alex Schick and Matthew Zarzycki share their lessons from building a business with resilience.
Learn why niche specialization, financial management, and effective strategies are significant to thrive in a changing ...
Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!
You’ll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter fo...
What’s really going on in today’s produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight?
In this episode, Cody Koehler is back to break down the ripple effects from California’s record harvest challenges, Florida’s severe capacity shortages after new regulations, the Pacific Northwest’s rate swings driven by onion and potato harvests, and why ...
How much stronger would small carriers be if cash flow were no longer their biggest struggle? I’m excited to bring two Seans on the show, Denim’s Sean Smith and Truckstop’s Sean Dehan!
In this episode, we talk about Truckstop’s acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with c...
What do today’s freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn’t always reliable!
Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance ...
Why do so many veterans face challenges that most of us never see? Today’s episode is going to be meaningful with Matthew Parker, as he shares his incredible life journey and what shaped his leadership principles of honor, kindness, and sacrifice.
We dive into the hard truths about veteran transition struggles, from underemployment and corporate bias to the heartbreaking veteran suicide crisis that claims...
In today’s episode, Cameron Pechia is back to talk about succeeding in freight sales and building a customer base from scratch!
Cam shares the reality of starting at zero, long hours, side hustles, and the grit it takes to keep pushing forward, why most sales reps fail, from lack of niche focus to missing systems, and how dialing in daily prospecting, clear business plans, and CRM tools can change the game...
Are broker transparency rules the solution to today’s freight challenges, or should we be focusing more on enforcement and safety? We’re excited to bring The Armchair Attorney back to the show, Matt Leffler, to break down the FMCSA’s latest delay on broker transparency updates, why the current 371.3 requirements remain unchanged, and what this means for brokers, carriers, and shippers!
We delve into how ma...
How is AI really reshaping freight brokerages, and what’s the reality behind all the hype? Today, we have S&P Global’s Eric Johnson back on the show to discuss the latest trends in AI and freight tech!
We dive into how major companies are approaching AI differently, why 95% of enterprise AI projects show no ROI yet, the gap between marketing promises and actual performance, our insight on training large la...
If you want to know what the new trucking regulations mean for your business, you shouldn’t miss today’s episode covering the latest headlines in the industry!
I also cover the ATA’s push for stricter federal safety enforcement, the ongoing debate over dash cams, FMCSA’s enforcement gaps that affect driver safety checks, and the latest battle between California and the federal government over clean truck r...
How ready is your fleet for the next wave of transportation technology? How confident are you that your dash cams, tracking systems, and compliance tools are actually working the way they should?
Beth Young from Velociti joins us today to explore how fleets can cut through the AI and machine learning buzzwords and focus on real solutions that protect drivers, reduce liability, and keep freight moving.
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