CV Hustle
A Podcast created to educate, inform & inspire entrepreneurship here in our Coachella Valley. We will be talking to some of the best & brightest entrepreneurs in the Coachella Valley about how they started their journey in entrepreneurship.
Episodes
A $70,000 laser scanner sounds like a reckless purchase until the phone starts ringing. We sit down with Brandon Ray Henderson, a Coachella Valley entrepreneur and the founder behind Raiden Concepts and Drone Scope Mapping, to unpack how he went from early uncertainty to building a fast-growing reality capture business that delivers point clouds, CAD-ready documentation, and decision-making clarity for venues, hotel...
One day you’re building stages and pushing road cases. The next, the entire events industry disappears overnight and you’re staring at a mortgage, kids, and a blank calendar. Brandon Ray Henderson lived that whiplash, and he used it to reinvent his career in the Coachella Valley through 3D rendering, architectural visualization, and eventually drone mapping and LiDAR scanning.
We talk with B...
A lot of people daydream about owning a bar or restaurant until they see the spreadsheets, the inspections, and the late-night stress that comes home with you. We’re joined by Bobby Campbell, owner-operator of Legends and Icons Pub and Grill in Palm Desert, for a candid look at what it takes to grow a neighborhood spot into a community institution in the Coachella Valley. Bobby’s story runs through accou...
A screen printing shop doesn’t last 20-plus years by accident, especially in a world where online ordering and fast turnaround have changed what customers expect. We’re joined by Jesus Oliveris of Inca Screen Printing and Embroidery, one of the Coachella Valley’s go-to names for custom t-shirts, embroidery, signage, and branded merchandise. He shares how he went from being a working artist to build...
A recession, a random gas station conversation, and a relentless willingness to learn turns into a full blown smart home business story. We’re joined by Eddie and Nikki Ortiz of STV Audio and Video, a Coachella Valley audio video and low voltage team known for answering the phone, showing up, and making complicated home technology feel simple. Eddie shares how his electrical background, leadership mindset, and...
Getting choked out sounds like a bad day until you understand what it really teaches: calm under pressure, honest feedback, and the confidence that comes from doing hard things on purpose. We sit down with Anthony Mantanona, third-degree black belt and the driving force behind Coachella Valley Jiu Jitsu, to unpack how grappling sports shape people in ways a normal workout never can.
We talk about Anthony&rsqu...
Death is guaranteed. Confusion, family conflict, and surprise bills do not have to be. We talk with Ernesto Rosales of ER Funeral Services, a Coachella Valley funeral professional who explains what really happens after someone dies and why the “death care industry” is far more human than most people expect.
We get into the behind-the-scenes realities: what “first call” removals look li...
A pink billboard with nothing but a face and a name sounds reckless until it turns into TV, brand partnerships, and a thriving Palm Springs business. We’re joined by David Rios, a real estate entrepreneur and interior designer known for bold vacation rental design, high impact marketing, and building experiences that feel like boutique hotels. He walks us through the exact mindset behind spending on visibility...
A bag of “too strong” coffee turns into a business idea that refuses to quit. We’re sitting down with Rochelle De Villa, Joel Lozano, and TJ Jacinto, the founders behind Varraco Coffee & Roasters , one of the most talked-about coffee shops in Palm Desert and the wider Coachella Valley. Their story starts as college friends in the Philippines, then stretches across migration, new careers, and a ...
A glossy print magazine in 1,500+ Palm Springs hotel rooms. A half-hour TV pilot with a full crew. A bright pink Rolls-Royce named Mr. Pink turning heads on the street. That’s not a gimmick, it’s a strategy.
We sit down with Matthew Mitchell and Wiley Snedeker, the founders behind Oasis Magazine and Victory Creative Agency, to unpack how they’re building modern local media in the Coachella V...
A heartbreak, a desert move, and a willingness to try again can turn into something much bigger than a side project. We sit down with Jose Esparza, founder and host of The New Mindset of the Coachella Valley, to unpack how he rebuilt his life in the valley and kept iterating until his podcast finally clicked, then grew into an NBC Palm Springs TV show.
We get specific about the craft: how to start a podcast o...
Something wild happens when you stop treating your instincts like a soft suggestion and start treating them like real information. We sit down with Allie Kingsley Baker, a New York Times bestselling author, co-writer, and Coachella Valley entrepreneur, and her story moves fast: Los Angeles gets unsafe during the pandemic, a “we’re just going for a drive” day ends in La Quinta, and suddenly a new li...
From the streets of Indio to the Grammy Awards and beyond, David Villarreal has crafted an extraordinary career in elite security services. As founder of Libertas Protection Group, David has protected some of music's biggest stars while building a business that stands apart in the competitive security industry.
Growing up in the Coachella Valley and serving in the military gave David a foundation of disciplin...
Ever wondered what it takes to bet everything on a business dream? Meet Brian "Coach B" Arrington, who pulled equity from his family home to launch Fox Sports Palm Springs 1270 – a radio station bringing dedicated sports coverage back to the Coachella Valley.
Sports broadcasting wasn't always Brian's passion. Originally aspiring to be an entertainment journalist for the LA Times, his path shifted when a...
#realestate #realtor #housing #coachellavalley #2025
The 2025 Coachella Valley Real Estate Round Table with James Suer, Billy Meraz & Donovan McDaniel.
The real estate landscape has fundamentally shifted since the pandemic boom, but what does that mean for buyers and sellers in the Coachella Valley? Three of the region's most successful realtors pull back the curtain on what's really happening in today's market.
We sit down with local comedian Elijah James to explore how he's building the comedy scene in Coachella Valley through his Upcycle Comedy shows at a vintage thrift store in downtown Indio.
• Palm Desert native who discovered comedy as a way to connect with others while moving around as a kid
• Started comedy shortly before COVID after attending Arizona State University and working various jobs including va...
Jeremy Collier, founder of Weights and Bake, shares his incredible journey from sleeping on his mother's couch in Alabama to becoming a successful health food entrepreneur in California's Coachella Valley.
• Growing up in Alabama and moving to Nashville at 28 to attend Tennessee State University
• Meeting his wife on Instagram and supporting his family by working multiple jobs while in college
• Moving ...
Adrienne Wiley shares the inspiring journey of how she transformed her creative side hustle into a thriving jewelry business with Covet Palm Springs. Originally from Chattanooga, Tennessee, Adrienne built an empire that went from selling handmade jewelry to coworkers during lunch breaks to supplying nearly 900 wholesale accounts and opening multiple retail locations.
• Starting as a creative outlet from her c...
Australian guitarist and songwriter Dani Stefanetti shares her musical journey from Perth to the Coachella Valley, discussing how she found confidence through her instrument and built a career spanning two continents.
• Started playing guitar at age 8 and performing shows by age 12
• Practiced up to seven hours daily as a teenager to master her craft
• Influenced by Stevie Ray Vaughan, Jimi Hendrix, Jew...
In this episode of CV Hustle, hosts Robert Meraz and Fina Meraz introduce Dr. Mike Jerez, a chiropractor with a fascinating backstory. Dr. Jerez discusses his upbringing in Brooklyn, his Dominican heritage, and his family's immigration journey. He shares his experiences as a combat medic in the U.S. Navy and Marines, detailing the challenges and dangers he faced during deployments in Iraq. Dr. Jerez explains how his...
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