The JPU Show
A podcast show with honest and practical advice for full-time podcasters and aspiring podcasters, with the founders of the Jax Podcasters United group, Badr Milligan & Blythe Brumleve. Hear from podcasters who have spent a decade growing their own shows and practical in-the-trenches advice to help yours grow, too.
Episodes
Age of Audio is the podcast documentary film that tells the definitive history of audio podcasting, and we got to see an early screening!
Badr is joined by Mr. Al Pete (The MPN Network) and Ryan Paul Thompson (GAAM) for a spoiler-free(ish) discussion about the movie, and their experiences with the ups & downs of podcasting, enduring as creators, and finding community at local events.
This episode was recorded LIVE at Podfest 2025. Badr & Blythe join Alex Sanfilippo (PodMatch) and Tom Rossi (Buzzsprout) for a panel discussing the creative strategies that podcasters are using to monetize their shows and build sustainable revenue streams.
Watch the video version of this episode on YouTube
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
- Sig...
Here's all the tips & tricks and major takeaways you need to know from Podfest 2025! Hear Badr & Blythe talk about the panels they attended, the people they met, and new podcast businesses/ services they're excited for. This episode was recorded at Podfest in the Unstuck Studios by Ecamm.
Click here to watch the video version of this episode
LINKS!
Want to turn nervous podcast guests into natural storytellers?
In this episode, Badr and Blythe share strategies for researching guests and building instant rapport, from social media deep-dives to unexpected opening questions.
They also break down winning techniques from top interviewers like Dan Patrick and Joe Rogan that you can apply to your own show.
LINKS!
First impressions matter - and your podcast artwork is often the first thing potential listeners see.
In this episode, Badr and Blythe share their podcast artwork evolution stories while breaking down why good cover art is crucial for standing out in crowded podcast directories.
They also discuss useful tools like Podcast Cover Art Preview and a Color Palettes Generator that make it easy to create attention-grab...
Forget traditional podcast marketing - the most viral shows are breaking all the rules and getting massive results.
In this episode, Badr and Blythe discuss game-changing strategies like the Challenge TV alum who built a loyal following by putting his full show behind a paywall and the podcasters turning Reddit's most dramatic "Am I The Asshole?" posts into social media gold.
From teasing exclusiv...
Think AI can write better podcast titles than humans? Think again. Badr and Blythe talk about a study from ABC that settled this debate, plus share their own AI fails and wins along the way. They relay their secrets for crafting titles that actually hook listeners, show you when to trust (and when to ditch) AI tools, and reveal their favorite time-saving podcast tricks.
WATCH THE FULL EPISODE HERE
LINKS!
The rise of YouTube and TikTok has left podcasters wondering if pure audio content can still compete.
In this episode, Badr and Blythe debate both sides, with Blythe highlighting video's advantages for distribution while Badr emphasizes the simplicity of audio-only production.
They conclude that while video offers clear promotional benefits, podcasters should ultimately choose the format that best fits thei...
Turns out podcast ads might be way more powerful than we thought.
In this episode, Badr and Blythe discuss the Cumulus Media Group report (and video) showing podcast listeners are way more attentive to ads than social media scrollers.
They break down whether these metrics actually mean anything for podcasters trying to land sponsors.
LINKS!
Ever wondered which podcasts your favorite hosts actually pay for?
In this episode, Badr and Blythe pull back the curtain on their own Patreon subscriptions, from niche comic book shows to hard-hitting independent journalism (like Bianca Graulau's news stories about the world).
They discuss how crowdfunding platforms are changing the podcast game and why sup...
Is a nine-hour podcast too long, or just getting started? Badr and Blythe dive into the trend of marathon podcast episodes, exploring why some shows are abandoning short formats for lengthy, audiobook-style deep dives. They also discuss the rise of super-long conversations like Lex Fridman's chat with Elon Musk, and question whether listeners are really tuning in or just keeping these lengthy shows on in the background.
The studio is dead, long live... anywhere else? Badr and Blythe tackle the rising trend of podcasts recorded in bizarre locations. They weigh the pros and cons, swap stories of their own on-location mishaps, and offer advice for podcasters looking to shake things up without sacrificing quality.
WATCH THE FULL EPISODE HERE
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Chan...
Forget what you've heard about podcast SEO—it's probably outdated. Badr and Blythe debunk common myths and reveal the truth about search engine optimization. From AI's impact on search results to a helpful keyword hack, they share valuable tips on boosting your show's visibility.
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Chan...
Did you know more than half of Americans 18+ now listen to podcasts monthly? Badr and Blythe share the latest insights from the "Podcast Landscape 2024" report, revealing the rise of multicultural listeners and spotlighting fresh podcasts shaking up the scene. They also explore how YouTube is rapidly becoming a go-to platform for podcast discovery, second only to word-of-mouth recommendations.
LINKS!
Badr and Blythe discuss the new updates coming to Apple Podcasts in iOS 18, and if it's enough for podcasters to get excited about.
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
- Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
- Submit your show to be listed in the official JPU Podcast Directory: Here
- Join the Facebook Group and int...
LinkedIn has a reputation of being a little cringey at times but it's also a place that has enormous potential for podcasters. In this episode, Badr and (mostly) Blythe give practical tips on promoting your podcast on LinkedIn and marketing it to your target audience.
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
- Sign-up for the JPU Newsletter to stay-up-to-date wit...
Are you publishing episodes and not organizing and tagging them? First off, you're a monster. Second, hear from two project managers who also happen to be podcasters on what you can do with your content after you hit publish so you can get more runway out of that episode promotion.
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
- Sign-up for the JPU Newsletter to stay-...
Consistency is king but there are going to be times throughout the year that you want to take some time off from creating the podcast. In this episode, Blythe and Badr talk about ways to build vacation breaks into your show.
LINKS!
- Watch the video version of this episode, and other episodes, on the official JPU YouTube Channel!
- Sign-up for the JPU Newsletter to stay-up-to-date with future events and efforts: Here
- Submit your show...
Badr and Blythe each have been podcasting for more than a decade, and in this episode, they break down the expenses associated with a podcast when it's a side hobby vs. when it's a full-time gig.
Take a deep dive into the financials and true costs that go into producing a podcast so you can have a better understanding of what you'll experience when you start leveling up your show.
LINKS!
One of the top questions asked at our JPU meetups is, "how do I make money off my podcast?"
In this video, JPU cofounders Badr and Blythe answer all the important questions about the best time to monetize your podcast. Whether you're looking at Patreon or approaching sponsors, we're breaking down everything we know and what true ROI looks like in podcasting.
LINKS!
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