The styling consultancy is the first "stylist only" business consulting firm dedicated to making personal stylists like you into 6-figurecreative CEOs. We’re dedicated to pioneering a new category of badass, wealthy industry shifting stylists who run businesses that are ridiculously fun, have dreamy AF clients, and are making so much predictable monthly income, saving items in your The Real Real cart instead of checking out right away becomes a thing of the past. Everything is about to change for you. Listen in each week as host, Nicole Otchy, takes you inside the world of Six Figure Personal Stylists and what it takes for you to step into this world for yourself.
Are you an image consultant or color analyst who feels stuck in a cycle of undercharging, overworking, and watching clients walk away after one appointment? Perhaps you consistently meet your client numbers but still struggle to reach your revenue goals without burning out.
So why does it feel impossible to achieve that dream of a profitable but sustainable business and still have the time and energy for family, friends (and hobbie...
Many transformational stylists struggle to attract clients who are truly ready for real transformation. Whether you’re just starting or you’re already making six figures, you can still feel stuck, burnt out, and like you’re constantly chasing new clients who aren’t truly aligned with the depth of your work.
So how do you transform your marketing and attract clients who are truly ready for the deep work you provide?
In this new insta...
You can’t just step into the world of transformational styling as a newbie and expect success. You need to build up business experience first, and your best route to doing so is starting as a transactional personal stylist.
But if you want to transition into a transformational stylist, how do you put yourself in the best position for success? In this next installment of the transactional vs transformational styling series on The Six...
“What type of personal stylist do you want to be?”
That’s the question I posed on the show a few weeks ago when I defined the three types of personal styling. Now I’m going to further define two of the ones I outlined, transactional and transformational styling.
So, let’s kick off this transactional vs transformational styling series and dive a little deeper into what being a transactional personal stylist looks like in action!
In th...
Have you ever given yourself space to think about how you want to show up as a stylist?
People (including stylists) often get different types of stylists mixed up. The way many in the industry tend to market themselves only contributes to that confusion.
However, each kind of personal styling has its own hallmarks, limitations, and skill sets. I’ve broken them down into three categories: retail, transactional, and transformational. I...
Some personal stylists make running a business look easy. Gab Saper is one of those people, but what makes her business look effortless now is everything she had to shift to get here. Over the last few years, Gab has refined her systems, clarified who she really wants to work with, and made changes behind the scenes that helped her feel like a true professional, not just someone piecing it together as she goes.
In this episode of Th...
You’re showing up. You’re posting content. You’ve got offers you believe in. But the momentum you expected still isn’t there.
Before you change your services or redo your content plan, ask yourself this. Is your marketing actually saying something real, or are you just saying what feels safe?
In this episode of The Six Figure Personal Stylist Podcast, I’m naming what’s really happening when your content looks fine on the surface but ...
Consumer spending patterns are shifting. While we're not technically in a recession as of May 2025, discretionary spending has slowed by $2 billion month-over-month, and people are becoming more cautious with their purchases—even when their bank accounts remain healthy. If you've noticed it's been harder to sign clients lately, you're not imagining it.
In this episode of The Six Figure Personal Stylist Podcast, I...
Ever had a sales call that felt like magic? The client was quoting your content, totally lit up, and seemed like they were ready to sign. And then, they vanished or said, “No.” That ghosting gut punch can shatter your confidence, but it’s not a reflection of failure.
In this episode of The Six Figure Personal Stylist Podcast, I talk about why these ghosting scenarios happen and how you can leverage them for growth. You’ll discover ...
There is deep humanity at the heart of transformational styling work. It can be a healing mechanism during some of the most difficult times of your life.
After the passing of their daughter and sister Amber, the mother-daughter duo Brenda and Kyla Rose realized the role that image plays in helping you make it through grief. In honor of and inspired by Amber’s memory, their company, Rose Transformations, thrives on getting women to ...
Are you getting ghosted on sales calls and attracting hesitant clients? The culprit might be a seemingly small detail with enormous ripple effects on your business: how you talk about your sales call in your marketing. If your website or social media uses vague, "cutesy" language for booking, you might be unintentionally repelling your ideal clients.
In this episode of The Six Figure Personal Stylist Podcast, I discuss wh...
Do you assume summer will be slow for your styling business and plan accordingly, by pulling back, logging off, and hoping things pick back up in the fall?
For too long, stylists have accepted the myth that summer is a "slow" season. But it’s really a self-fulfilling prophecy born from a lack of foresight and strategic planning. So here’s your wake-up call to a summer of unprecedented growth, where consistent bookings aren...
Have you invested in business coaches and marketing experts, yet still feel like consistent, high-end clients are out of reach?
You’re not the problem. But there is one.
There’s a hidden blind spot in the coaching industry that’s quietly stalling the momentum of personal stylists. Most people don’t even see it coming.
In this episode of The Six Figure Personal Stylist Podcast, I’m breaking down four of the most common business strateg...
Do you ever feel like you're constantly failing someone—your business, your kid, yourself?
If you're a personal stylist trying to grow a business and raise a family, you're not doing it wrong. You're just working off a blueprint that was never designed for the life you're actually trying to build.
In this Mother’s Day episode of The Six Figure Personal Stylist Podcast, I’m talking about the real tension betwe...
As a successful stylist, you might hit a surprising (and rarely talked about) point in your business: everything looks like it’s working—you’re booking clients, hitting your income goals—but behind the scenes, you’re bored, disconnected, or even dreading your own marketing.
If that sounds familiar, you don’t need to start over. You’ve simply outgrown your positioning.
In the final episode of our Positioning Series on The Six Figure P...
Positioning isn’t just about what you do. It’s also about how and why you do it. Last week, we laid the groundwork for identifying your ideal client. Now let’s build on that foundation and explore how your unique perspective shapes your reputation and attracts high-ticket, high-trust clients.
In the second part of our positioning series on The Six Figure Personal Stylist Podcast, you’ll learn how to leverage your point-of-view to cr...
Many talented personal stylists who struggle aren’t doing so from a lack of skill. They might not be connecting with the clients they actually want to work with, even if they are signing on clients.
If that’s you, the missing piece between where you are in your styling business and where you want to go may lie in a lack of clear positioning. So let’s take a deep dive into the crucial concept to help you focus on identifying and alig...
“How do you create content that feels like you are talking directly to me?”
That is the #1 question I get asked by clients and on sales calls on a weekly basis. Instead of celebrating the first anniversary of this podcast with a clip show episode highlighting favorite moments, I’ll be pulling back the curtain on how it seems like I’m (as one client recently put it) “wiretapping” your brain with the content I put out.
In this episode ...
Are you relying on external agencies or individuals to handle crucial aspects that grow your styling business? Many stylists (and entrepreneurs of all types) think they can merely delegate their way to success instead of building expertise and a genuine connection with clients. But it feels a bit like hiring someone to wear your dream outfit which sounds ridiculous right? So instead, let’s figure out where you might be outsourcing ...
You’ve probably heard about the importance of “living your values,” personally and professionally. While this isn’t often discussed in the personal styling industry, it’s critical if you want to build a brand that stands out, attracts your ideal clients, and makes a lasting impact. But you might find the idea of living your values in your styling business a bit fuzzy and are wondering what that looks like and how to do it without n...
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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