Workfluencer

Workfluencer

Redefining how we talk about work. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and shape industries. From employee creators reshaping corporate culture to entrepreneurs turning side-hustles into businesses, we explore the real stories and strategies behind blending work, creativity, and influence in today’s world.

Episodes

Building a Trusted Recruiter Brand: Andrew Lewis on Content Creation, Personal Branding, and Unlocking Career Opportunities

August 12, 2025 • 44 mins
Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for re...
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The Cost of Speaking Out in HR with Anessa Fike

July 29, 2025 • 59 mins
Anessa Fike has led 125+ organizations, pioneered the Fractional HR model in the U.S., and built a career by saying the things most people won’t. In this episode, she joins Rhona to break down what it really costs to speak up in HR—especially when it challenges power, calls out performative allyship, and disrupts the speaker circuit status quo. Anessa shares how she uses her privilege intentionally, what she’s given up to stay tru...
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Data-Driven Recruiting: How to Leverage Insights for Better Hiring Decisions with Tara Noonan Amaral

July 24, 2025 • 18 mins
In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Tara Amaral, a veteran talent acquisition expert. Tara shares practical strategies for building effective recruiting functions, highlighting the importance of simple, repeatable processes, data-driven decision-making, and thoughtful change management. She discusses how organizations of all sizes can optimize hiring, leverage technology and AI wisely, and fos...
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How to Launch an HR Podcast, with Ashley King & Desiree Goldey

July 22, 2025 • 53 mins
When two established HR professionals decide to launch a podcast together, what could go wrong? According to Desiree Goldey and Ashley King, co-hosts of the new Talentless podcast, quite a lot – and that's exactly what made their partnership stronger. In this episode of Workfluencer, we dive deep into their journey from recording "absolutely trash" episodes to building a mission-driven show that's already generating buzz in the tal...
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Transforming Frontline Worker Training: From Boring to TikTok-Style Learning with Bites Co-Founder Hagai Horovitz at SHRM 2025

July 17, 2025 • 15 mins
In this bonus episode, recorded live at SHRM 2025, Rhona Pierce interviews Haggai, co-founder of Bites, a platform revolutionizing training and communication for frontline employees. Haggai explains how Bites transforms existing materials into TikTok-style microlearning videos, integrates with popular messaging apps, and achieves high engagement without users needing corporate email addresses. He discusses the unique challenges of ...
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LinkedIn Monetization & Personal Branding: How Bonnie Dilber Grew 440K+ Followers While Working Full-Time

July 15, 2025 • 46 mins
Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships.  In this episode, Bonnie reveals the exact LinkedIn content creation...
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How Storytelling Builds Inclusion and Community at Work with Tara Turk-Haynes

July 8, 2025 • 53 mins
What happens when a trained playwright enters the corporate world? Tara Turk-Haynes, founder of Equity Activations and former VP of DEI and Talent Acquisition, reveals how theatrical storytelling techniques can revolutionize workplace content, build authentic community, and challenge power dynamics from within the system. In this episode, Tara shares her unique framework for finding story-worthy moments in everyday workplace situa...
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How to Build Authentic Influence While Working Full-Time w/ Guest Host Tiffany Tate

July 3, 2025 • 46 mins
What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start pos...
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How To Land Brand Deals as Corporate Influencers with Lorna Erickson & Victoria Gates

June 24, 2025 • 55 mins
Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership.   In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "sm...
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Content Creation While Employed: Jessica Winder on Brand + Boundaries

June 17, 2025 • 47 mins
When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cos...
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Creating Content at Unleash America with Rachel Bourne & Lydia Wu

June 10, 2025 • 57 mins
Ever wondered what it really takes to create those polished conference recaps you see flooding LinkedIn? Rachel Bourne and Lydia Wu teamed up to create daily conference recaps at Unleash America - and what they discovered about event content creation will change how you think about conference coverage. From managing exhaustion while filming to dealing with people walking through your shots, this episode reveals the strategic and c...
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Building HR's Most Subscribed Newsletter: Authentic Content Strategy with Hebba Youssef

June 2, 2025 • 43 mins
What happens when your newsletter becomes the unofficial therapy session for HR professionals everywhere? In this episode, Rhona sits down with Hebba Youssef, Chief People Officer at Workweek and the creator of I Hate It Here, one of the most read and reshared newsletters in the People space. Known for her honest tone and spicy memes, Hebba has built a brand that balances leadership credibility with creative chaos. We unpack what...
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How to Get Hiring Managers to Create Video Content - with Meghan Cantrell

May 27, 2025 • 39 mins
When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust? In this episode of Workfluencer, we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authent...
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How to Create Content That Gets Attention – with Mike Peditto

May 19, 2025 • 52 mins
Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected. Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate. In this episode, he shares what it really takes to create content t...
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The Real Risk of Letting AI Shape Your Content, with Trent Cotton

May 16, 2025 • 31 mins
If AI can help you move faster… can it also make you sound just like everyone else? In this episode—recorded live at Transform—Rhona sits down with Trent Cotton, HR executive, content creator, and certified AI nerd (his words, not ours), to talk about the real risks of letting AI take over your voice. They get into what authenticity really means in content creation, how to tell if someone’s phoning it in with automation, and why th...
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Why HR Leaders Need to Create Content - with John Baldino

May 13, 2025 • 29 mins
If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee—to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title. Whether...
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Introducing Workfluencer: Redefining How We Talk About Work

May 2, 2025 • 7 mins
Work isn’t just what you do anymore—it’s how you show up. In this solo launch episode, host Rhona Pierce introduces Workfluencer—a podcast about professionals using content to build careers, spark conversations, and challenge how we talk about work. This isn’t just another podcast. It’s a redefinition of visibility, influence, and impact in today’s workplace. What you’ll learn: Why Workfluencer was created How content is transfor...
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Trailer - Workfluencer: A Podcast Redefining Work, Content & Influence

May 2, 2025 • 1 min
You’ve seen their posts. You’ve shared their videos. But what’s the real story behind their influence? This is Workfluencer, a podcast about professionals who use content to challenge norms, create opportunity, and build real momentum — without needing to go “all in” as influencers. In this trailer episode, host Rhona Barnett-Pierce introduces the show’s mission and what to expect: honest, behind-the-scenes conversations with creat...
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#29: The Future of Hiring: Why Tech Alone Isn’t the Answer

April 15, 2025 • 22 mins
Is your team ready for HR tech? Recruitment technology has never evolved faster—but without a clear strategy, even the best tools can slow you down. In this episode, I’m joined by Lisa Skinner, CHRO at Teamtailor, live from Transform 2025. We dig into one of the biggest blind spots in talent acquisition today: adopting HR tech without first asking the right questions. From assessing team readiness to designing people-first systems,...
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#28: Fake Job Applications: How to Spot & Prevent them in 2025

January 2, 2025 • 44 mins
Are fake candidates on the rise in 2025? The rise of AI has made fake job applications more sophisticated than ever. In this episode, I’m joined by former FAANG recruiter, Stefanie Fackrell to discuss the rising challenge of candidate catfishing. Discover how AI tools, fake profiles, and interview fraud are impacting hiring teams.  But instead of focusing on aggressive verification tactics that can harm diversity efforts, discover ...
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