BigDeal
You can change your life and make a dent on the world. This podcast uncovers the unfiltered lessons from the smartest minds straight to you, in conversations so honest you feel guilty listening in. We believe the current way of thinking is not working. The average person has become unhappy, unhealthy and financially struggling. You are not that person. This podcast will kick you in the shin with truth and tactics they should have taught us but gatekept. Hosted by Codie Sanchez, entrepreneur, investor and reformed journalist. You are a BigDeal to us.
Episodes
October 14, 2026 • 67 mins
Suzy Welch is a bestselling author, NYU professor, and one of the most sought after career coaches in the world. She's taught thousands of students how to build lives that actually work, and in this episode, she breaks down why following your passion is terrible advice, how to figure out who you really are, and the exact frameworks that separate people who build the lives they want from people who stay stuck wishing.
In this epi...
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Mark as Played
October 7, 2026 • 17 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/stopcaring
You've been telling yourself the same story. That you need everyone to believe in you. That you need permission to go big. Th...
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Mark as Played
October 5, 2026 • 34 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/drk
You've been telling yourself the same story. That you're stuck. That you need more motivation. That if you just work harder, everyth...
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Mark as Played
September 28, 2026 • 18 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/burnout
You've been telling yourself the same story. That you're burned out. That you need a break. That you've worked too hard for too ...
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Mark as Played
September 24, 2026 • 19 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bored
Todya’s episode breaks down the hidden superpower behind every high performer: boredom tolerance. Most people fail because...
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Mark as Played
September 21, 2026 • 76 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out! https://contrarianthinking.biz/hudson
Joe Hudson is one of the most sought after CEO coaches in the world, mentoring founders from Mark Pincus to Sam Altman and tur...
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Mark as Played
September 10, 2026 • 26 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/raiseyourprices
The only thing between you and the income you want is believing you need permission to charge what you're worth.
...
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Mark as Played
September 8, 2026 • 55 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-yung-pueblo
You’ve been telling yourself the same story: you need more time to start meditating, the perfect conditions ...
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Mark as Played
August 31, 2026 • 21 mins
My new book Own Or Be Owned is about building a business that makes more money without needing more of you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-strength
You’ve been telling yourself the same story: nobody can do it as well as you, your clients need you specifically, and if you step back...
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Mark as Played
August 26, 2026 • 91 mins
Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-sexton -cs
You've been...
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Mark as Played
August 24, 2026 • 66 mins
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-adelman -cs
You’ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is eith...
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Mark as Played
August 17, 2026 • 20 mins
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-godin - cs
This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner depen...
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Mark as Played
August 12, 2026 • 66 mins
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:https://contrarianthinking.biz/bigdeal-godin - cs
And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to ...
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Mark as Played
August 11, 2026 • 23 mins
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/manifestation - cs
You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividl...
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Mark as Played
August 3, 2026 • 22 mins
Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/bigdeal-speak - cs
You've been talking. A lot. But nobody's list...
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Mark as Played
July 29, 2026 • 73 mins
Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: https://contrarianthinking.biz/oobo_bigdeal - cs
You've been ...
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Mark as Played
July 28, 2026 • 17 mins
My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal
You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in...
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Mark as Played
July 22, 2026 • 72 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal
You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before ...
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Mark as Played
July 21, 2026 • 10 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal
You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting...
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Mark as Played
July 15, 2026 • 66 mins
My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out:
→ https://contrarianthinking.biz/oobo_bigdeal
You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're ...
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Mark as Played
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