Profit Made Simple
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
September 22, 2026 • 48 mins
What does it take to go from gym member to national franchisor? In this episode of Profit Made Simple, host Dan Henderson sits down with Sam Waller, national franchisor of Stepz Fitness, to unpack a journey that started with a broken back in grade ten, a walk-out from a university business lecture, and a promise to buy his local gym within three months.
Sam shares how twelve banks knocked him back before a member backed him, why...
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September 17, 2026 • 45 mins
How do you go from an army PTI to building an eight-figure product brand? In this special episode of Profit Made Simple, host Dan Henderson sits down with colleague, friend and serial entrepreneur Ceri Cummings, co-founder of GOAT Nose Strips, to trace a path that runs from Cardiff to Iraq to a rugby contract in Perth. That journey eventually led to a gym opened with $1,700 in crowdfunding and a car used as collateral.
Ceri shares...
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September 9, 2026 • 42 mins
What does 38 years in the fitness industry teach you about what actually lasts? In this episode of Profit Made Simple, host Dan Henderson sits down with Justin "JT" Tamsett — Managing Director of Active Management, REX Roundtables chairperson and one of the most recognisable voices in Australian fitness — for a conversation with the man who has been a key player in Dan's own career.
JT traces a path that started when a...
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September 1, 2026 • 47 mins
What does it take to stay relevant in the fitness industry for almost 30 years? In this episode of Profit Made Simple, host Dan Henderson sits down with Mets Analin, CEO and co-founder of Titan Fitness in Coogee — one of the last genuinely independent gyms in Sydney — to unpack a career that started with buying his local bodybuilding gym at 21 years old alongside his brother.
Mets shares why he went from three gyms b...
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August 26, 2026 • 26 mins
Is your business feeling heavy? In this episode of Profit Made Simple, host Dan Henderson welcomes back Fitness Profit team member and sales guru Kevin Frazier for the flip side of their revenue layers conversation — this time on simplicity. Kevin shares how three years living in Tokyo with almost nothing rebuilt his relationship with stuff, habits and energy, and gave him the two-question filter he still runs everything thro...
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August 19, 2026 • 30 mins
Are you relying solely on adding new members to grow your fitness business? In this episode of Profit Made Simple, host Dan Henderson is joined by long-time Fitness Profit team member and sales guru Kevin Frazier to break down why "revenue lies in your business". They unpack why traditional client acquisition is only one piece of the puzzle and reveal how gym and studio owners can boost profitability by tapping into their current c...
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August 11, 2026 • 17 mins
Why are so many fitness business owners feeling burnt out, overwhelmed, and stuck on a financial treadmill? In this rapid-fire episode of Profit Made Simple, Dan Henderson breaks down 10 critical observations and common mistakes he’s seeing across gyms, studios, and boot camps. From pricing blunders and thin margins to running your business on emotion rather than metrics, Dan shares practical ways to course-correct immediatel...
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August 4, 2026 • 32 mins
Are your prospective clients ignoring phone calls and slipping through the cracks? In this episode of Profit Made Simple, Coach Dan Henderson breaks down the art and science of selling via chat for modern fitness businesses. With Gen Z and millennials preferring DMs over phone calls, Dan reveals why your next client is already in your ecosystem watching your stories - and how to convert those passive viewers into paying members.
...
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July 28, 2026 • 48 mins
How do you scale a boutique fitness brand to 20 sites without losing the core community and culture that made it successful in the first place? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Jordan and Daniel, the founders behind the rapidly growing fitness brand, Conditn Training. The boys share how they’ve built a high-energy group training model centred on programming with purpose, time efficienc...
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July 21, 2026 • 36 mins
Why do so many fitness businesses fail to properly support women through pre- and post-natal care? In this episode of Profit Made Simple, host Dan Henderson sits down with Calum, founder of Bump Health & Fitness, to discuss how he identified a massive gap in female healthcare and turned it into a thriving, 9-location franchise network across Australia. Calum shares his 20-year journey from a 40-hour-a-week trainer to building a...
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July 14, 2026 • 48 mins
What happens when you throw out the standard script and put two fitness industry veterans on the spot? In this special episode of Profit Made Simple, Coach Dan Henderson welcomes back multi-seven-figure fitness business owner and fitness education expert Jono Petrohilos for his return to the studio. Marking over 120 episodes since Jono was Dan's very first guest, the duo skips the usual interview format for a fast-paced game of "bl...
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July 7, 2026 • 49 mins
Why are so many fitness businesses missing out on the most loyal, cash-positive demographic in the market? In this episode of Profit Made Simple, host Dan Henderson sits down with the one and only Heath Jones, founder of Active and Ageless, to explore his incredible journey from a military and nursing background to pioneering dedicated fitness spaces for mature adults. Heath shares the raw truth about opening his first location rig...
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June 30, 2026 • 50 mins
Most operators in the fitness space are chasing scale through bigger spaces, more coaches, and heavier overheads. But Jarad went the opposite direction entirely—and built Australia's fastest-growing gym franchise doing it. In this episode of Profit Made Simple, Jarad, founder of Joy In Movement, breaks down the thinking behind a deliberately contrarian model: a 30-minute automated infrared workout, run in a 50–70m² foot...
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June 23, 2026 • 20 mins
When most gym and fitness studio owners think about sales, they focus entirely on the pitch. But in 2026, relying on basic rapport and a wing-it mentality isn't enough to get the conversions your business needs to thrive. In this masterclass episode of Profit Made Simple, Coach Dan Henderson breaks down the broad overview of the three critical sales systems required to successfully run a fitness facility: a high-speed follow-up sys...
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June 16, 2026 • 28 mins
Feeling completely and utterly overwhelmed by the non-stop flood of AI reels, platforms, and promises? You aren’t alone. In this highly practical episode of Profit Made Simple, Coach Dan Henderson cuts through the online fluff to share how he went from AI anxiety to building a streamlined system that can save you up to 10 hours a week. Dan breaks down the exact five engines every gym and studio owner needs to implement today...
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June 9, 2026 • 55 mins
What does it take to turn a gut-wrenching $395,000 loss into a global activewear empire? In this episode of Profit Made Simple, host Dan Henderson sits down with old mate Vic Gigliotti , the powerhouse founder behind Muscle Republic.
Vic opens up about his raw, 15-year entrepreneurial journey - from cutting the sleeves off shirts as a real estate agent chasing a bodybuilding goal, to cracking over a million Shopify orders globall...
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June 2, 2026 • 50 mins
Why are some fitness businesses struggling to grow while others thrive in a changing economy? In this episode of Profit Made Simple, host Dan Henderson welcomes back returning guest John Paul, owner of the CRM software Xoda, to unpack the hidden metrics that drive true gym profitability. Moving away from vanity metrics like total member count, John shares how consumer mindsets are shifting from pure aesthetics to mental health, lon...
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May 26, 2026 • 49 mins
We are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt unpack what it takes to build a deeply intentional, performance-driven group fitness facility, and how they successfully brought the brand...
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May 20, 2026 • 25 mins
Right now, we are in a "trust recession." Prospects are more cynical and hesitant than ever before, often having been over-promised and under-delivered by service providers. In this episode of Profit Made Simple, Dan Henderson explains why content is the essential bridge to overcoming this scepticism and building genuine rapport. Dan breaks down the shift in the 2026 content landscape - where short-form video dominates and personal...
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May 12, 2026 • 25 mins
Most fitness business owners accept that winter will be slow, tough, and filled with cancellations - but you aren’t most owners. In this episode of Profit Made Simple, Coach Dan Henderson returns from the Boston Marathon to deliver a masterclass on how to "win winter" while your competition is just trying to ride it out. Dan breaks down the "Winter Playbook," a strategic approach focused on a retention-first mindset, showing ...
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