Fitness Business Freedom
Do you struggle to understand and prioritize your fitness business needs? Do you often feel like your business is in chaos? Join hosts Justin Hanover and Kelly Berry as they share their insight from working with thousands of fitness business owners, on how to build a successful and profitable fitness business. Each episode contains powerful information to help you navigate bottlenecks in your fitness business and hit record income goals each month.
Episodes
The Missing Piece in Your Gym’s Marketing Strategy
If you're a gym owner, you know the struggle—you’re great at coaching, but marketing? That’s a different game.
In this episode, we’re tackling the biggest problem most fitness businesses face: content that doesn’t actually bring in clients.
Many gym owners fall into the trap of:
- Posting generic fitness tips that don’t speak to their ideal audience.
- Only promoting offers, which ...
From Maximum Security Prison to Building One of America’s Most Successful Small Gyms
What does it take to turn obstacles into opportunities and build a thriving fitness business?
On this episode of the Fitness Business Freedom Show, we sit down with Siavash Fashi, CEO & Founder of SIXPAX Gym—one of the most successful small gyms in America.
Siavash’s journey is nothing short of inspirational:
💥 Battled cancer and came out stronger...
Rick Opton: Owner of Loggerhead Fitness
Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.
We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.
In this episode, we sit down with Rick, ...
Ben Ludwig: President of D1 Training
Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.
We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.
Today's episode we have Ben Ludwig joi...
Robert Rudder: President of Crunch Fitness Michigan
Welcome to today's episode of season 4 here on the Fitness Business Freedom show. In this season the theme is 7 figure gym stores.
We are bringing on the top performing gyms from the independent and franchise world to allow you to peak behind the curtain to see what goes into building and maintaining a top producing gym.
Today's episode we have...
We are getting ready to kick off season 4 and I just wanted to share a quick recording on what to expect from this upcoming season.
First episode of the season launches 1/16/25!
About Fitness Revolution:
Fitness Revolution helps fitness business owners build and scale successful businesses they love running. Through strategic business coaching and powerful tools and metrics, FR is able to help gym owners tackle the...
State of The Union - The Path Forward
So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss:
- Origins of FR
- Current state of FR
- Future vision for FR
Not only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with some insights that can help shift how you show up...
Mastering Social Media Metrics
Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility.
But it also can easily be a time suck with little to nothing to show for your efforts.
The difference?
Having a strategy and actually tracking the right metrics so your actions are strategic.
The Needs Assessment:
Are you overpaying this tax?
There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it.
You have a lot more control over this then you think.
The Needs Assessment:
The Free Assessment that Gym Owners Need to Escape the Grind.
Want to build a thriving Gym? Don’t know what to do next? Get the direction that you need for your bu...
How To Sell More Gym Memberships
So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate.
Sure, if you goal is to have a lot of un-happy people.
But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion.
So let get rid of the "script" and u...
Richard Politano: Building Success through Youtube
Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel
Safe to say our guest today has been around the block and has put in his time to get to where he is today.
In this episode Richard will be breaking down how he has...
Do you know the right lead channel?
How are you making decision around this or are you jumpiong on the latest fad or shiny object?
If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems.
Then know what channel and approach will strengthen your brand not ruin it.
The Free Assessment that Gym Owners Need to E...
Understanding Where To Place Focus
This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that.
In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes.
The Needs Assessment:
Going From Trainer To Manager To Owner
When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner.
Just because your name is on the Articles of Organization doesn't mean you are truly an owner.
A true owner isn't needed in the day to day. You over see and guide instead. To do that there are a series o...
26 Tips To Boost Your Email Newsletter
If you are not using a newsletter or underusing your newsletter you may want to rethink that.
To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists.
Where you have control of the source and don't have to "rent" for attention. Like you would for ads.
Here are sim...
The Art Of Responding To Reviews
Addressing reviews both positive and negative are critical if you care about controlling the narrative around your business.
Which you should.
It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out.
In this episode we walk you through how to navigate both po...
David Lyons: How Applying The Right Focus Leads To Success
Today we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies.
And it doesn't stop there he has been featured in all the top News publications, recognized as a top 100 health professional, leading to bei...
Optimizing 3 Crucial Fitness Business Systems
When it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems.
Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimized.
Increase your revenue and take home pay by focusing ...
Getting More Google Reviews
Google reviews are still King when it comes to boosting local online presence.
It is most likely the first area they see when searching for local gyms or fitness facilities.
Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty obvious.
In this quick episode we walk you through...
Gym Owner Without The Right Support Is Dangerous
If you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish.
You will. But, what keeps the best grounded is having the right mentors and advisors around them to challenge and help vet our thoughts and actions.
In...
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