ON THE MOVE: Transportation Sales & Marketing Success Stories
"ON THE MOVE: Transportation Sales & Marketing Success Stories" is your weekly dose of inspiration and insights into the dynamic world of transportation sales and marketing. Join us as we delve into captivating success stories and glean valuable strategies from industry leaders, empowering you to excel in this fast-paced field. Whether you're a seasoned professional or just starting out, tune in to discover actionable advice that will propel your career forward in transportation sales and marketing.
Episodes
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain welcomes Holly LaBoda, Founder and Chief Growth Officer of Formula L, back to the show for her third appearance. Holly shares what she’s seeing inside sales organizations today, why deals lose momentum, and how salespeople can re-engage buyers without defaulting to more follow-ups, discounts, or pressure.
The conversation also explores the ro...
Having access to more data doesn’t automatically lead to better sales. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Matt Nash of SalesIntel about how transportation sales and marketing teams can actually put their data to work. They dig into the hits and misses Matt sees in how companies use database and prospecting tools, why understanding your ideal customer profile still ...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Steve Vest, Founder, Owner & President of Nationwide Equipment Transportation, about more than 20 years of building a business and selling freight. Steve shares how his approach to sales has evolved throughout his career, what separates successful salespeople from those who burn out, and why relationships continue to matter in an in...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Robin Huling about what it really means to take a people-first approach to AI. Ahead of Robin’s session at TMSA’s Marketing Virtual Accelerator, they explore how marketing teams can use AI to create smarter systems, gain bandwidth, and demonstrate greater impact, without losing the creativity, relationships, and human perspe...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Bob Book, Vice President of Marketing for Road Dog Care Company and Revolution Trucking, about building brands that understand and serve the people behind the wheel. Bob shares what brought him into transportation, how listening to drivers helped shape Road Dog Care, and why meaningful driver appreciation must extend beyond a single wee...
In this episode of On the Move, Jennifer Karpus-Romain welcomes Doug Davila, Vice President of Strategy at Position : Global, for a conversation about one of the most overlooked drivers of marketing success: knowing exactly who your ideal customer is, and who isn't. Drawing from decades of experience in B2B marketing and brand strategy, Doug explains why an ineffective Ideal Customer Profile (ICP) can quietly unde...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Ben Adams about his career journey and the critical role customer success and onboarding play in transportation and logistics. Ben shares how companies can create a smoother transition from the sales process into the customer relationship, establish expectations early, and coordinate internal teams around a successful launch.
The c...
In this episode of On the Move, Jennifer Karpus-Romain sits down with Will
Jenkins, Founder and CEO of Journey, to discuss why branding has become one of
the most overlooked growth drivers in transportation and logistics. Will shares
the story behind Journey, what he's learned from coaching transportation
companies through changing market conditions, and why trust, visibility, and
customer relations...
In this episode of On the Move, Jennifer Karpus-Romain sits down with Sarah Ahern of PATH Growth to discuss the value of benchmarking, strategic growth, and the evolving role of sales and marketing in transportation. As TMSA's partner on the 2026 Sales & Marketing Benchmark Study, Sarah shares why industry data matters, what organizations can learn from comparing performance against peers, and the trends shapi...
The Supreme Court's ruling in Montgomery v. Caribe Transport II, LLC has put broker liability and carrier selection practices squarely in the spotlight, and the freight industry is still working through what it means.
This is your chance to ask a transportation attorney directly.
In this live episode of On the Move, Matthew Leffler, The Armchair Attorney, joins us to walk through the ruling and answer yo...
Cargo theft is no longer just a security issue. It’s a business issue that affects customer trust, brand reputation, and long-term growth. In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Matt Wagner, Chief Sales and Marketing Officer at Jarrett, to discuss how transportation and logistics companies can navigate the growing impact of cargo theft beyond the immediate financia...
In this special live episode of TMSA’s On the Move, Jennifer Karpus-Romain previews this year’s ELEVATE Conference, coming up quickly June 7–9 in Denver, Colorado. Don't miss out on your chance to attend, there’s still time to register.
Joined by special guests and industry voices, Jennifer explores what attendees can expect from one of transportation and logistics’ most ...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain talks with Clara Flaherty about her career journey, the evolving role of marketing in transportation, and the work being done at CarrierSource to strengthen relationships between carriers and the companies they work with. Clara shares insights into brand trust, reputation, and visibility in the logistics space, along with how authentic community i...
In this episode of TMSA’s On the Move, Jennifer Karpus-Romain sits down with Lorieanne Rinehart, newly promoted Marketing Manager at Revenova, to talk about professional growth, industry engagement, and why community matters in transportation and logistics. Lorieanne shares her journey from supporting TMSA as a volunteer in a previous role to finally attending ELEVATE last year, and how that experience stren...
In this episode of On the Move, Jen sits down with Laura Cyrus, Senior Director of Industry Training & Outreach at Truckers Against Trafficking (TAT) to discuss the critical role the transportation industry plays in combating human trafficking.
Recorded just after Sexual Assault Awareness Month, this conversation reflects on the momentum built across April and how awareness efforts are translating into real-wor...
In this episode of On the Move, Jen sits down with Carly Gunby, Vice President of Revenue at Transfix and a finalist in TMSA’s AI & Technology Showdown at ELEVATE.
With more than a decade of experience in transportation and logistics, Carly offers a preview of how privacy-preserving, custom AI cost models are helping freight brokerages price more accurately and operate more efficiently. Rather than ...
On the second anniversary of TMSA’s On the Move podcast, we welcome back a familiar voice, Beth Malik, TMSA President and VP at SMC3, who also happened to be the very first guest when the show launched two years ago.
In this milestone episode, Beth reflects on how both the industry and TMSA have evolved, what feels most important right now from a leadership perspective, and why the shift to role-based educati...
Most logistics companies aren’t struggling to create marketing activity, They’re struggling to be understood when it matters most. As AI reshapes how buyers search, evaluate, and choose partners, the rules around visibility are changing.
In this episode, Kameel Gaines, Founder of Atlas AI Growth & Marketing Agency and a finalist for TMSA’s AI & Technology Showdown keynote, shares how h...
Jen sits down with Bryan Ossa, Co-Founder and COO of Cartographer Consulting, and one of the four finalists selected for the AI & Tech Showdown opening keynote at TMSA ELEVATE.
Bryan shares the story behind a CRM transformation for a transportation brokerage managing more than 1,000 shipments per month. Faced with notification overload, duplicate records, and conflicting automation, the company was struggling t...
Jen sits down with Brian Ceraolo, a long-time supporter of TMSA and a President & CEO at Peerless Media, to discuss insights from Peerless Media’s Annual B2B Marketing Trends Study. The research provides practical benchmarks for marketing teams across supply chain, logistics, material handling, robotics, and engineering to compare their strategies with industry peers.
The conversation also explores findin...
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