ON THE MOVE: Transportation Sales & Marketing Success Stories

TMSA’s On the Move Podcast – Featuring Jasmine Martin

In this episode of TMSA On the Move, we sit down with Jasmine Martin, Vice President of Customer Success at Fortune Logistics, to explore how her commitment to people, process, and partnership has powered her career and leadership style. With a varied career in transportation, logistics, and supply chain operations, Jasmine brings a unique passion for operational excell...

In this episode of TMSA On the Move, we sit down with Don Friddell, Vice President of Sales and Marketing at Brown Integrated Logistics, to explore his impressive career journey and deep-rooted involvement in the transportation and logistics industry. With decades of experience under his belt, Don reflects on the lessons learned, industry shifts witnessed, and the importance of staying connected through organizations like TMSA.

TMSA’s On the Move Podcast – Featuring Lexi Farris

In this episode of TMSA On the Move, we sit down with Lexi Farris, Director of Strategy at Upwell and a speaker at the upcoming TMSA ELEVATE Conference. With a career rooted in sales and business strategy, Lexi brings a sharp, insightful perspective to the complex challenges facing transportation and logistics companies today.

She shares how her experience on the ...

In this episode of TMSA’s On the Move, we’re joined by Jillian Montrello, Vice President of Business Development at VideoRequest, LLC. Jillian shares how VideoRequest is helping transportation and logistics companies of all sizes seamlessly integrate video into their day-to-day operations—from sales outreach to marketing campaigns and beyond.
 
We dive into how teams are leveraging video to personalize communication, build ...

On The Move with Kristy Knichel

In this episode of TMSA’s On the Move, we sit down with Kristy Knichel, CEO of Knichel Logistics, Inc. and a featured speaker at the upcoming 2025 TMSA ELEVATE Conference. Kristy shares a preview of her powerful session, where she’ll unpack what it really takes to lead—not from the top down, but from the inside out.

We explore the importance of humility, resilience, and staying hand...

On The Move with Jessica Whidt

In this episode of TMSA’s On the Move, we’re joined by Jessica Whidt, Managing Director at Warner Communications (A Millwright Agency), for a powerful conversation on navigating communication during times of regulatory uncertainty. Jessica shares expert insights on how brands in transportation and logistics can lead with clarity, consistency, and credibility—even when the rules are still bein...

On The Move with Tami Richter, CVA

In this episode of TMSA’s On the Move, we sit down with Tami Richter, the VP of Event Operations at SXSW, to talk about event operations and marketing for SXSW, which is one of the nation’s largest entertainment events.

We’ll also dive into Tami’s upcoming TMSA ELEVATE panel. This presentation dives into the intricate transportation network of planes, trains, and trucks that ensu...

In this episode of TMSA’s On the Move, we sit down with Jason Green, President at Faye, to explore how transportation and logistics companies can strategically identify and prioritize AI projects for both quick wins and long-term success. Jason breaks down how AI-driven insights can enhance customer satisfaction by predicting and addressing potential challenges before they arise, ultimately improving efficiency and strengthening cu...

On The Move with Beth Malik

One year ago, Beth Malik helped us launch TMSA’s On the Move as our very first guest—now, she’s back to celebrate the podcast’s one-year anniversary! As Senior Director of Marketing at SMC3 and the President of TMSA’s Board, Beth shares what it’s been like to lead the association through its milestone 100-year anniversary while navigating a challenging market.

In this episode, Beth refl...

On The Move with Michelle LeBlanc

In this episode of TMSA’s On the Move, we welcome Michelle LeBlanc, CEO of Drop & Hook, to talk about her ongoing support of TMSA and the ever-growing role of video in marketing and sales. Michelle shares expert insights on how companies can harness the power of video to engage audiences, build trust, and drive business results in the logistics industry.

Beyond marketing strat...

TMSA’s On the Move Podcast – Featuring Mariana Vieth, Marketing Director at Kase and WSI
In this episode of TMSA’s On the Move, we sit down with Mariana Vieth, Marketing Director at Kase and WSI, to discuss the exciting launch of Kase and what it means for the logistics industry. Mariana shares insights into the brand’s vision, marketing strategies, and how it’s positioned to make an impact.

Beyond her work in marketin...

In this episode of TMSA’s On the Move, we’re joined by Robert Bain—known as The Strongest Man in Logistics—for a high-energy conversation on all things marketing, branding, and business growth. We’ll explore how a strong brand identity fuels success in logistics, how strategic marketing creates opportunities, and most importantly, how you can merge your personal passions with your professional journey to stand out in the industry.

W...

In this episode of TMSA On the Move, we sit down with Eileen Dabrowski to discuss why companies should prioritize professional development—especially for their sales and marketing teams. Eileen shares insights on how continuous learning drives business success, enhances team performance, and keeps companies ahead in a competitive industry. Plus, she has some exciting news to share that you won’t want to miss! Tune in for an inspiri...

In this episode of TMSA On the Move, we chat with Jennifer Shaffer, VP of Marketing and Public Relations at IMC Logistics, about the latest trends shaping the transportation and logistics industry. Jennifer also shares valuable self-care strategies for introverts navigating the fast-paced world of PR and marketing. Plus, she gives us a sneak peek into what she’s most excited about at the upcoming 2025 TMSA ELEVATE Conference in Aus...

Kyle offers practical wisdom to transportation marketers working with limited resources. Platforms like Canva have democratized video editing, allowing anyone to create branded content without specialized skills. With just a smartphone, a $30 gimbal, and strategic filming of B-roll at industry events, you can produce compelling videos that showcase your services authentically. The key is understanding that effective videos can be &...

Join us as we dive into the remarkable journey of Lori Kincannon, now the Chief Revenue Officer at McKinney Trailer Rentals, as she shares her insights on growth, employee satisfaction, and navigating the ever-evolving transportation industry. Lori's career began in an unexpected space, offering her valuable lessons that shaped her trajectory from the seafood sector to becoming a leader in logistics. She emphasizes the importa...

Whitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines their commitment to giving back to organizations, show...

In this episode of On the Move, we sit down with Kris Rzepkowski, Vice President of Corporate Business Development at Bennett Family of Companies. Kris shares insights into his exciting new role at Bennett and reflects on the journey that shaped his professional career. He also highlights the pivotal role industry associations like TMSA play in building connections, fostering growth, and influencing career trajectories. Plus, Kris ...

Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketin...