More To Say

What happens when you bet on yourself before anyone else believes in you? LTK Creator and entrepreneur Allie Eklund joins Amber on this week’s episode to share how she turned her passion for content creation into a thriving business. From walking away from corporate banking to landing major brand partnerships and tripling her income in just six months, Allie shares the lessons behind her decade-long career. Plus, she gets can...

Creator marketing is no longer just a tactic. It’s becoming a core part of how the world’s biggest retailers reach consumers, build relevance and drive commerce.

Recorded from LTK Con 2026, Amber sits down with Pat Burke, VP of Media at Target, to discuss how Target is building for the future of creator commerce and why creators have become an integral part of its media strategy. Pat shares how Target evolved its app...

Before Inthefrow became one of fashion's most recognizable blogs, Victoria Magrath was completing a PhD in fashion consumer behavior—researching mobile commerce before most people believed shopping on a phone would become the norm.

On this episode of More To Say, Amber sits down with Victoria to discuss building trust in the creator economy, staying authentic through every stage of a career, and the lessons she's learned l...

What does it take to turn trust into a business?

On this episode of More to Say, Amber sits down with Sarah Tankel Ellis, Co-founder of We Are Twinset and WAT THE BRAND, to explore how she and her longtime business partner transformed a fashion blog into a thriving creator business and a successful fashion brand.

Sarah shares why community has always been their greatest competitive advantage, how listening to their audience l...

This week, Amber welcomes LoveShackFancy founder Rebecca Hessel Cohen to talk about building one of fashion’s most recognizable lifestyle brands from the ground up.

Rebecca shares how LoveShackFancy started with a bridesmaid dress she designed for her own wedding while working as a fashion editor at Cosmopolitan, and how that side project evolved into a global brand with 27 immersive retail stores, cult-favorite collaborations...

AI is moving faster than most people can keep up with. So what does it actually mean for creators, brands, and the future of work?

In this solo episode of More to Say, Amber shares what she learned after spending time with some of the top leaders in artificial intelligence and how it applies to creators and brands right now. From how AI is transforming business and marketing to why creators are becoming the trust layer of the in...

Blake Evin Rayfield went from posting for fun to building a powerhouse business in under a year. Amber sits down with Blake to unpack the strategies she used to grow her audience from a handful of followers to thousands and turn that influence into real income.

Blake shares her journey from Indiana University to fashion school in New York, how she built a loyal, engaged community, and the tools, automations, and content strategi...

Courtney Cook is a high school English teacher and mom of four who never expected her teacher lunches to turn into a viral phenomenon. Then her stuffed sweet potato hit the For You Page, racked up millions of views, and turned her into one of TikTok’s most beloved food creators.

Amber sits down with Courtney to talk about the viral moment that changed everything, navigating sudden internet fame, big sister energy, and how ...

In this solo kickoff to 2026, Amber pulls together the biggest shifts she saw in 2025 and what they mean for creators, brands, and consumers in the year ahead. From the end of experimental creator marketing to an internet flooded with AI content, she explains why 2026 is a breakout year for direct-to-consumer brands and what it takes to build something that actually lasts in a low-trust environment.

Amber breaks down three core ...

This week, Amber welcomes creator and reality TV star Ciara Miller for a candid conversation about turning reality TV fame into a lasting community. Ciara shares her honest perspective on stepping away from nursing, betting fully on herself as a creator, and navigating the pressure of life in and between TV seasons. She opens up about burnout, staying grounded, and how she is intentionally building a more connected, reachable audie...

This week, Amber is joined by Love Island USA standout and rising lifestyle creator Kaylor Martin! Kaylor opens up about life after the villa - from navigating sudden fame and brand deals to building an online community through authenticity and consistency. She shares how she’s using LTK to grow her business, selecting partnerships that feel true to who she is, and staying grounded while figuring out her next chapter. This is...

In this episode of More to Say, Amber Venz Box chats with Danielle Carolan and Brooke Miccio, the duo behind Gals on the Go, about their journey from college friends to creators building a thriving online community. They dive into the evolution of their podcast, the power of original content, and how they engage with their audience beyond the mic. From hosting live shows, navigating personal growth, and hiring their first full-time...

Today’s episode is the continuation of the special two-part series from LTK Con, featuring conversations with incredible LTK creators. This time, host, Amber Venz Box, is joined by Hayden Cohen, known as the aspiring Real Housewife of Instagram and host of the podcast “A Lot of You Have Been Asking,” and Lilliana Vazquez, an Emmy-winning TV host, fashion and lifestyle creator, and this year’s official LTK Co...

Recorded at LTK Con 2025, this episode of More to Say brings together two powerhouse creators: Brittany Sjogren (@loverlygrey) of Loverly Grey, known for her fashion and lifestyle content and her knack for mixing affordable and luxury style, and Jen Reed (@thesisterstudioig) of The Sister Studio, known for her approachable, stylish finds and proving that dressing well doesn’t always mean spending a lot. 

Together, Bri...

Live from LTK Con 2025, Amber Venz Box sits down with Allison Ellsworth, Co-Founder of poppi. What started as Mother Beverage in 2018, named for the raw apple cider vinegar at its core, was rebranded to poppi after a Shark Tank debut that same year. Fast forward, poppi has become one of the fastest-growing soda brands in the U.S. Amber and Allison unpack the journey of building the brand, moving at the speed of culture and how a so...

In this episode of More to Say, host Amber Venz Box sits down with Chelsea Parke, founder of the beloved Gen Z cozies brand, Parke, to talk about the unconventional path she took from creative spirit to founder. Chelsea shares how she started Parke not as a creator, but as a person deeply passionate about connection and comfort and how that authenticity has fueled a brand that now sees 7+ hour pop-up lines and over $16M in annual s...

In this episode of More to Say, host Amber Venz Box sits down with Dani Austin — digital creator, community builder, and founder of Divi, the haircare brand that started with one scalp serum and grew into a multi-million-dollar line now sold at Ulta nationwide.

Dani shares how she went from secretly filming “Things I Wish a Sister Taught Me” in her dorm to building an audience of 2.5M+ followers, opening up abo...

In this episode of More to Say, host Amber Venz Box sits down with Julia Marcum, the creator behind the beloved design platform Chris Loves Julia. Julia opens up about her journey from launching a personal blog in 2009 to becoming a leading home design creator, LTK powerhouse, and successful product collaborator. Amber and Julia dive into the evolution of the creator economy, the importance of consistency, and how to grow a loyal, ...

In this special solo episode of More to Say, Amber Venz Box dives deep into the changing tides of the creator economy, offering a raw, insightful look at how social media, AI, and consumer trust are reshaping the landscape. Amber breaks down key shifts happening on major platforms like Instagram, explains why affiliate links in Stories are no longer a winning strategy, and shares why the future belongs to creators who prioritize au...