The Fit Pro Journey - Business Coaching for Fitness & Health Coaches
The Fitness Pro Journey is the go-to weekly podcast for personal trainers, health coaches, and fitness professionals ready to start or grow a profitable online coaching business—without the fluff, burnout, or bro-marketing tactics. Hosted by Ria, a former Fit Pro turned business mentor with over 22 years in the fitness industry—from club program manager to trade show organizer—this show is packed with no-BS advice, industry insight, and real talk from someone who’s done it all. Since launching her coaching business in 2018 (and going full-time in 2020), she’s helped hundreds of Fit Pros build sustainable, client-attracting businesses online. Each episode delivers raw, actionable strategies to help you launch your first offer, attract your dream clients, show up confidently online, and build a business that actually fits your life—with a little humor and tough love along the way. Whether you’re brand new to online coaching or ready to scale your existing fitness business, The Fitness Pro Journey will help you ditch self-doubt and unlock your full potential. Tune in every week and take the next step in building the coaching business you’ve been dreaming of. Connect ＞ IG @_ria_z Connect ＞ TikTok ＞ @riazfitbizcoach Connect ＞ admin@riazervos.com
Episodes
Still posting every day and getting nowhere? It's time to stop the loop and build an online fitness business you actually own.
Are you exhausted from posting every day and still not seeing results?
In this episode of the Fit Pro Journey, we're getting honest about one of t...
The "open to work" posts are showing up more and more in the fitness industry — and it's not a coincidence. In this episode, we break down what's really happening, why numbers always win in corporate fitness, and how you can prepare your career or business before the ground shakes.
Fitness coaches and health professionals are turning to AI to write their blogs, captions, and emails — but at what cost? On The Fit Pro Journey, we explore the dangers of over-relying on AI-generated content, why your audience can feel the difference, and how to use AI as a tool without losing the authentic voice that makes you stand out in a crowded market.
Struggling to explain what you actually do as a coach? You’re not alone—and it might be the very thing holding you back from signing clients. In this episode, I break down why so many Fit Pros feel unclear when talking about their offer, how that confusion shows up in your content and conversations, and why clarity is the key to making selling feel natural. If you’ve ever stumbled over the question “So what do you do?”—this episode...
This special birthday episode is a little more personal. I’m reflecting on what this past year has taught me—not just in business, but in life.
The biggest takeaway? The opportunities that changed everything weren’t the ones I planned… they were the ones I stayed open to.
If you’ve been trying to control every step of your business or feel like nothing is working, this episode will shift how you see what’s actually possible fo...
In this short episode, I’m sharing the biggest patterns I’ve seen from Fit Pros trying to build their online business.
From posting every day without signing clients… to waiting for confidence, chasing followers, and overlooking real-life connections—these are the things quietly keeping coaches stuck.
If your business feels harder than it should, this quick listen will help you refocus on what actually works.
Struggling to get clients as an online fitness coach?
In this episode, I sit down with past ACN client Kristie to talk about how she went from feeling stuck to confidently signing clients—without relying on social media.
We break down the mindset shifts, simple strategies, and offline connections that helped her grow her online coaching business and start getting results.
If you’re tired of posting and not seeing traction, this epi...
We’re at the end of Q1… and if your business isn’t where you thought it would be, you’re not alone. In this episode, we’re diving into why posting more isn’t leading to clients—and the overlooked strategy that might be missing.
Grab my free guide:→ Find Clients Offline ACN Waitlist: Join Today Design Your Signature Program: Start Here Connect with me on Instagram @_ria_z
Over the past two weeks I sat down for several Coffee Chats with fitness and health coaches who are building their online businesses.
Different people. Different stages. But the same themes kept showing up.
In this episode, I’m sharing the biggest takeaways from those conversations — from feeling like you’re doing everything but nothing is moving… to why more content isn’t always the answer.
If you’re an online coach trying to grow...
In this episode, I share the story that started my 22+ year career in fitness. What began as a 5th grade decision to change how I saw myself turned into a lifelong passion for movement, coaching, and helping others build confidence. I also talk about how those early lessons shaped the way I help fitness professionals grow their businesses today.
Grab my free guide:→ Find Clients Offline
Pinterest Master Class: → Start Today
Starting an online coaching business feels exciting at first. You’re posting, sharing your ideas, and imagining all the people you’re going to help.
But then the crickets show up.
Your posts get a few likes… maybe your mom comments… but no one is actually asking how to work with you.
In this episode, I’m breaking down why so many fitness coaches and health coaches struggle when starting an online coaching business, and the biggest ...
Are you doing all the things in your online fitness business… but nothing is clicking?
If you’re posting consistently, trying every strategy, tweaking your niche, and still not signing clients — this episode is your wake-up call.
In today’s conversation, I break down why being busy isn’t the same as being effective, how unclear offers and vague messaging kill sales, and why conversations matter more than content when you’re buildin...
You’re not just a fitness coach — and your business should reflect that.
In this episode, I’m breaking down the real role of a Fit Pro and Health Coach in today’s industry. Coaching isn’t just about workouts, meal plans, or macros. It’s about behavior change, mindset, stress management, confidence, and identity transformation.
If you’re building an online fitness coaching business and struggling to stand out, this conversation will...
For the first time in three years, I missed a podcast episode — and I didn’t panic.
In this episode, I’m sharing what happened and the bigger lesson for online fitness coaches who feel pressure to post on social media 24/7.
If your online coaching business only works when you never miss a post, it’s fragile. We’ll talk about building a sustainable fitness business rooted in conversations and relationships — not constant content.
Yo...
The Dirty Little Secret in Fitness: Self-Doubt & Showing Up Online
Many fitness professionals look confident on the outside — but behind the scenes, self-doubt quietly holds them back from showing up online.
In this episode, I sit down with Katie Pulsifer, a life coach who helps high-achieving individuals build self-trust and clarity, to talk about the real reason so many fitness pros struggle online — and it’s not lack of skil...
January is full of hype — but February is when real life sets in.
In this episode, I share why February is actually the most important month for fitness professionals and health coaches. After the holiday chaos and “new year, new me” pressure wears off, this is when people realize they need support — not another free plan.
I also share part of my own journey in the fitness industry, how burnout taught me the power of support, and w...
In this episode, I break down what’s new in 2026 for growing a Fit Pro or health coaching business online — and why posting more, being everywhere, and chasing the algorithm is no longer the answer.
You’ll learn the biggest shifts happening in online business growth this year, including why belonging beats broadcasting, how intentional content outperforms constant posting, and why real conversations are now the fastest path to clie...
Have you ever created a business plan that looked perfect on paper… but felt completely wrong once the year actually started?
In this episode, I’m taking you behind the scenes of what came up while helping clients plan their 2026 life and business— and why I had to stop and re-plan my own year in a very different way.
This isn’t about hustling harder, setting bigger numbers, or copying what everyone else is doing online.
It’s about...
If you’re a fitness professional or health coach who’s tired of chasing the algorithm, posting every day, and still not signing clients—this episode is for you.
In this episode, business coach Ria shares exactly what she’s focusing on in 2026 to build a profitable coaching business offline, and how she’s teaching fitness pros to grow through relationships instead of social media burnout.
You’ll learn how to stop relying on content ...
Starting an online coaching business in 2026 doesn’t require more hustle, more content, or more overwhelm.
In this episode, I’m sharing exactly what I would focus on if I were starting my online fitness or health coaching business today — knowing what I know now after years in the industry.
If you’re a fitness professional or health coach who wants to build an online business without being glued to social media 24/7, this epis...
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