Choose People Love Pets
"Choose People Love Pets" is a podcast dedicated to exploring the powerful intersection where passion for animals meets the art of leading with a people-first mindset and intentionality. Join us as we delve into the heart of veterinary medicine, discovering how prioritizing both the well-being of our furry friends and the humans who care for them can transform the landscape of culture and leadership in our field.
Episodes
From cleaning kennels to owning thriving practices, from corporate buyouts to a doctoral dissertation on burnout — Dr. Gershon "Dr. G" Alaluf has lived nearly every chapter veterinary medicine has to offer. In this honest, unfiltered conversation, Dr. G opens up about what he's learned from three decades ...
From starting as a veterinary assistant with no experience to becoming Director of Operations at Hound and helping launch Home Love, Christian Coleman proves there's no ceiling for veterinary technicians. His journey is a story of taking leaps of faith, finding mentors, leading with curiosity, and learning to give yourself grace along the way.
In this conversation, Dr. Ivan Zak shares his remarkable journey from veterinary school to becoming an entrepreneur in the veterinary field. He discusses the challenges he faced while building a diagnostic lab in Russia, the importance of partnerships, and the significant issue of burnout in the veterinary profession. Ivan emphasizes the need for setting goals to maintain career satisfaction and shares insights from his research on...
In this conversation, Dr. Mark Massaro shares his unique journey through veterinary medicine, highlighting the intersection of technology and mental health. He discusses the pressures of family legacy, the challenges faced during veterinary school and internships, and the impact of COVID-19 on the profession. Mark emphasizes the importance of mentorship for new graduates and the need for balance between clinical practice and techno...
In this insightful episode, we delve into the transformative power of mentorship in veterinary medicine with Dr. Dani Rabwin, founder of Ready, Vet, Go. Discover how a simple Zoom call evolved into a national mentorship program, reshaping the future of veterinary practice. Dr. Rabwin shares her journey from associate vet to entrepreneur, highlighting the challenges and triumphs of building a business while still in practice. Explor...
In this conversation, Dr. Ira Gordon shares his journey from being a veterinary student to becoming an entrepreneur with the creation of Vet Prep. He discusses the challenges and successes of building a business in the veterinary education space, the importance of partnerships, and the lessons learned from both successes and failures. Ira also highlights the significance of word-of-mouth marketing and the need for innovation in the...
In this conversation, Dr. Jennifer Welser shares her journey from a practicing ophthalmologist to a transformative leader in veterinary medicine. She discusses her role at Arista Advanced Pet Care, where she empowers veterinarians to become business owners and emphasizes the importance of communication, coaching, and technology in veterinary care. Dr. Welser also reflects on her experiences in corporate leadership at Mars Veterinar...
Can artificial intelligence actually help you hire better people? In this episode of Choose People Love Pets, Brianna and Phoebe pull back the curtain on how they're combining gut instinct, value-driven interview questions, and AI tools like ChatGPT to make smarter, more aligned hiring decisions in their veterinary hospital.
...In this episode of Choose People Love Pets, host Brianna Armstrong interviews Dr. Jack Murray, a recent veterinary graduate who has successfully navigated a non-traditional career path. Dr. Murray shares his journey of paying off student loans in just 10 months, launching a luxury dog crate company, and providing in-home euthanasia services. The conversation explores themes of entrepreneurship, emotional resilience in veterinary pr...
In this episode of Choose People Love Pets, Brianna Armstrong, DVM, and Phoebe Valdez, hospital manager and mom, unpack the tricky—but vital—question: How do you know when a team member's behavior needs to be addressed?
They explore:
Dr. Jill Clark is on a mission — not to maintain the status quo, but to revolutionize veterinary medicine. In this episode, she shares her winding path from the film industry to founding Ignite, why she's fiercely dedicated to elevating veterinary receptionists, and how she's learned to lead with honesty, integrity, and courage.
We talk about:
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In this episode of Choose People Love Pets, Brianna and Phoebe dive into the complexities of judgment, compassion, and client interactions in veterinary medicine. Sparked by a team conversation about hospital values, they explore how judgment is natural—but how we act on those judgments is where our culture is defined.
In this inspiring episode, Dr. Cindy Trice joins us to talk about carving your own path in veterinary medicine—and life. From working in film production to becoming a nationally recognized relief veterinarian, Cindy shares how following her instincts (and curiosity) led her to build Relief Rover, co-found Kick It Pajamas, and advocate for mental health and belonging in the profession.
Cindy's story is one of creativity, compassion,...
Episode Summary:
Nobody teaches you this in vet school — how to train clients. In this episode, Dr. Armstrong and Phoebe dive deep into the unseen impact clients have on hospital culture, team wellbeing, and long-term sustai...
Your team is getting more comfortable giving feedback—awesome. But now comes the next level: finessing those conversations. In this episode, we dig into how to train your team to give feedback that's not just honest, but helpful.
We break it down into three essential questions:
Financial conversations in the exam room can be tough — but they don't have to be. In this episode, we talk about how to simplify these moments by leading with medicine, not assumptions. We break down how to confidently recommend the gold standard, clearly explain the "why" behind your plan, and save the cost conversation for the right time. When budget...
In this episode of Choose People Love Pets, we explore the benefits of cross-training your veterinary team and how it can transform both hospital culture and revenue. When team members understand multiple roles, they not only improve workflow efficiency but also build stronge...
In this episode of Choose People Love Pets, we uncover the critical role Client Service Coordinators (CSCs) play in the success of a veterinary hospital. From setting the tone of client interactions to managing the daily flow of appointments, CSCs are the frontline of patient care and team efficiency. We discuss how a great CSC can elevate the client experience, boost retention, and create a posi...
In this episode of Choose People Love Pets, we dive into the power of team referrals and volunteers in building a thriving veterinary hospital. We explore why the best hires often come from within your own network, how trusted team referrals can strengthen culture, and why vo...
In this episode, we explore the impact of thoughtful leadership. We begin by highlighting the importance of gathering all the facts before offering feedback—because what seems like a mistake might actually be a decision made with the best of intentions. We also discuss how taking the time to fully understand a situation can help you avoid unnecessary conflict—sometimes things aren't as big of an issue as they first appear. Finally,...
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