Pest Finder Professionals

Welcome to the Pest Finder Pro Podcast! In today’s episode, host Jock tackles a challenge every pest control business faces—getting quality customer video reviews. Drawing directly from our latest transcript, Jock cuts through the noise about review quantity versus quality, uncovering why genuine video testimonials far outperform written reviews when it comes to building trust and winning new clients.

You’ll learn why those quick ra...

Welcome to another eye-opening episode of the Pest Finder Pro Podcast! Today, we’re diving into a topic that’s reshaping how pest control businesses connect with their customers: the real power of professional photography in your marketing. Host Jock, who is not only a pest industry coach but also a professional photographer, explains how authentic, on-the-job images can significantly contribute to building trust and growing your b...

Welcome back to another engaging episode of the Pest Finder Pro Podcast. If you're in the pest control industry or thinking of diving into it, this episode, titled "Don't Grow Your Pest Control Business," is a must-listen. Our host, John Brocas, delivers a compelling discourse on the foundational aspect of growing your pest control business—hiring the right staff.

In this episode, John delves into the crucial eleme...

Welcome to the Pest Finder Pro Podcast, where we debunk marketing myths and unlock growth strategies for the pest control industry. In today’s episode, we dive into a topic that's revolutionizing the world: the impact of AI on pest control. We cover how AI is not just a buzzword but a game-changing technology that will alter how pest control businesses operate.

There is an exploration of the imminent shift in customer behavior, whe...

Welcome back to the Pest Finder Professionals podcast, your go-to resource for debunking marketing myths and unlocking growth in the pest control industry. Our podcast delves deep into strategies, exclusive interviews with industry pros, and insights from entomologists and wildlife experts. In today's episode, "Media Exposure," host John dives into effective strategies for gaining valuable media attention for your pest control comp...

In today's episode, Jock dives into the realities of voice search for pest control companies, debunking some common myths and providing valuable insights. Find out what you truly need to focus on to optimize your local SEO effectively.

• Importance and truth about voice search

• Debunking the need for special apps or services

• How local Pest Control SEO and conversational content help your business

• Utilization of Google Bu...

In this episode, Dr. Coyle will shine a light on the threats posed by invasive species, the ongoing battle against devastating pests like the mountain pine beetle and the Ips typographus, and discuss the significant impact and management strategies for Joro spiders. We will discuss the innovative work done in his lab, his approach to educating the next generation, and the important role of public outreach.

Stay tuned as we break d...

Welcome pest control warriors, to another enlightening episode of PestFinder Professionals! In today's episode, our host, John Brocas, dives deep into the world of search engine optimization (SEO) for pest control businesses. Are you bogged down by unsolicited emails from SEO companies promising to rank your website higher? Do terms like 'keyword cannibalization' leave you scratching your head? You're not alone, and John is here to...

In today's episode, our host John Brocas takes us through the underutilized yet incredibly potent marketing tool of pest newsletters. Many in the industry overlook this strategy, but John is here to explain why and how effective a well-crafted newsletter can be for your pest control business. From how often to send them out to making sure they provide real value and not just sales pitches, this episode is packed with actionable adv...

Welcome to another enlightening episode of the Pest Finder Pro Podcast, the go-to audio hub for professionals in the pest control industry seeking to raise their game. In today's installment, titled "Pest Pro University," we're diving deep with none other than Kurt Anderson, an esteemed figure with nearly two decades of expertise in our field.

Anderson is the mastermind behind Pest Pro University, a cutting-edge initiative that's ...

In today's episode, we delve into the critical topic of termite swarming season. Host John Brocas provides an in-depth look at the behaviors of termites during this season, shedding light on essential information that every homeowner should know.

Join us as we uncover the signs of termite infestation, the importance of professional termite control, and the proactive measures homeowners can take to protect their properties from woo...

Welcome to the PestFinder Professionals podcast, where pest control warriors come to revolutionize their business. In this episode, host John Brocas dives into the recent Google update of 2024, shedding light on how it will impact pest control companies' online presence. He discusses the significance of quality content, the effects of AI-generated content, and Google's crackdown on spammy tactics. Join us as we uncover valuable ins...

Welcome to the Pest Finder Pro Podcast, where we delve into the world of pest control and business growth. The host, John Brocas, talks about the risks of relying too much on social media giants for your business' online presence in this episode. Drawing on real-life examples, John shares valuable insights and strategies to prevent your pest control company from being devastated overnight. This episode is a must-listen for anyone i...

Welcome to the latest episode of Pest Finder Pro Podcast! In this episode, our host John Brocas engages in a riveting conversation with Jeff Rea from First Response, as they explore the complexities and pitfalls of working with big marketing companies in the pest control industry. Jeff candidly shares his experiences and provides valuable insights into the world of pest control business management, shedding light on the impact of m...

Jeff shares his journey from accidental entry into pest control to becoming the acting branch manager of his company, showcasing the valuable knowledge he has gained along the way. From managing customer expectations to the challenges of commercial pest control, Jeff provides a wealth of information on the industry's intricacies.

Join us as we unravel Jeff's experiences with nighttime investigations, the impact of the pandemic on ...

Welcome to the Pest Finder Pro Podcast, where we delve into the intriguing world of pest control and invasive species. In this episode, "Iguanas Can Cost Millions," our host John Brocas is joined by expert guest Mike Ronquillo of Humane Iguana Control In Miami Florida to explore the rampant invasion of iguanas in South Florida and the staggering costs and damages they incur. From their rapid multiplication to the havoc they wreak o...

Welcome to the PestFinder Professionals podcast, where we bring you valuable insights, tricks, and interviews with experienced pest control professionals. I'm your host, John Brocas, and I'm excited to share my expertise and experiences in the pest control industry. In this episode, ill take you through a journey, through my background in pest control, from my time in the British military to becoming a consultant and media expert i...