Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, coaches, consultants, and service providers. If you want to learn how to leverage your website to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I make my website convert better? *What should I include on my homepage? *How do I get more leads from my website? *How do I know if my website needs a redesign? *What makes a good website navigation? *How can I make my website work while I sleep? *How do I attract higher-paying clients with my website? *How can I use my website to grow my business?
Episodes
In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients.
YOU WILL LEARN:
- How simplifyi...
Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you.
YOU WILL LEARN:
- Why the homepage hero section is the most important part of your website
- How to guide visitors through a clear and simple customer journ...
In this episode, we cover a quick five-day website challenge that takes just five minutes a day to sharpen up your website, helping you prepare for a successful fall season. These small tweaks can make a big difference in your website’s performance.
YOU WILL LEARN:
- How to refresh your homepage with the “three-second test” for clarity and engagement.
- Why every page on your website needs a clear call to action.
- The pow...
We discuss a common issue many business owners face: how to write an effective About page without oversharing. We'll explore how to create an engaging and professional About page that builds connection and trust with potential clients.
YOU WILL LEARN:
- Why the About page is one of the most visited pages on your website.
- How to balance being personable and professional on your About page.
- Tips for showcasing your uniqu...
Many websites face technical glitches that drive potential clients away. Learn about common tech issues that could be costing you clients and how to fix them.
YOU WILL LEARN:
- The impact of broken contact forms and booking systems on client acquisition.
- Tips for ensuring time zone accuracy in scheduling systems.
- Strategies for identifying and fixing tech issues on your website.
- Recommended tools for website testing and main...
Let's discuss the "overwhelming" task of redesigning a website, especially for busy business owners. I'll provide a step-by-step guide to make the process more manageable, from recognizing the signs that a website needs an update to planning the timeline and content collection.
YOU WILL LEARN:
- Signs that your website may need an overhaul, like outdated design and poor mobile experience
- How to prepare ...
In this episode, we continue our website platform comparison series by diving into the Wix platform with Alethea from Inspired Website Design. Alethea shares her journey from WordPress to Wix, what makes Wix unique, and clears up some common misconceptions.
If you're deciding between Wix, WordPress, or Squarespace, this conversation will give you valuable insights!
YOU WILL LEARN:
- What makes Wix a user-friendly opt...
In this episode, I'm chatting with Chantelle Davis-Gray, a Squarespace expert, about the ongoing debate between Squarespace and WordPress. We're diving deep into which platform might be the right fit for your business and breaking down the real differences that actually matter for your website's success.
YOU WILL LEARN:
- The types of businesses best suited for Squarespace and WordPress.
- How user-friendly each platfor...
Let's tackle the most frequently asked questions I get when it comes to website design. I'll share practical steps to help small business owners optimize their online presence and guide you through key website decisions that often cause confusion.
YOU WILL LEARN:
- If you should list your prices on your website and why transparency matters.
- How often you need to update your website and what to prioritize.
- The pros...
Let's explore how to turn your website into a resource for generating content that can be repurposed for social media, email sequences, and more. Learn how to make your website work harder for you without having to create new content from scratch.
YOU WILL LEARN:
- How to transform your homepage hero section into social media bios and posts.
- Ways to use service page descriptions for social media and blog pos...
In this episode, we explore the steps to create a seamless client journey on your website, from the first visit all the way to onboarding. The goal is to eliminate friction points that could lead potential clients away, turning your website into a 24/7 team member that guides them smoothly through the process.
YOU WILL LEARN:
- How to make a strong first impression on your homepage.
- The importance of clear calls to action ...
In this episode, we explore why website visitors disappear without taking action and how you can fix this. Learn how to turn website visits into real sales by addressing key gaps.
YOU WILL LEARN:
- Why a high number of visitors doesn’t matter if they aren't buying or contacting you.
- How traditional contact forms can push potential clients away.
- The importance of answering questions clearly on your site, including prici...
✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session
In this website audit with Jill Stoddard, a speaker, author, podcaster, psychologist, and coach we focus on optimizing her personal brand's website to streamline the user experience, ensuring visitors easily understand how she can help them through her various services and resources.
YOU WILL LEARN:
- How to create a clear...
Let's explore the importance of owning your digital assets as a small business owner. It's easy to overlook these elements, but they form the backbone of your online presence. We discuss the six essential "things" you should have control over to protect your business and ensure smooth operations.
YOU WILL LEARN:
- Why owning your domain name is essential and how to keep it secure.
- The importance of havi...
Learn why some popular elements might not be helping your business and offers simpler, more effective alternatives.
YOU WILL LEARN:
- Why sliders and carousels can be distracting and what to use instead.
- How complex navigation menus can overwhelm visitors and simpler solutions.
- The impact of using stock photos or too many blog categories.
- Why long contact forms might be scaring away potential clients.
- The role of social media...
✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session
In this website audit we discuss strategies for making websites more effective in attracting clients and serving their needs.
YOU WILL LEARN:
- How to simplify website navigation for easy user access.
- Techniques for creating a clear and compelling landing page message.
- Ways to strategically use calls-to-action to increase engageme...
Let's chat about the power of internal links and how they can keep visitors on your website longer, help improve your Google rankings, and naturally guide visitors to take action. Learn how to use internal links as strategic pathways to enhance user experience and drive results.
YOU WILL LEARN:
- What internal links are and how they act as helpful signs on your website.
- Three main types of internal links: navigation m...
White space is often overlooked in website design, but it's so important for making your site user-friendly and inviting. In this episode, we discuss how strategic use of white space can help visitors navigate your site more easily and encourage them to take action.
YOU WILL LEARN:
- Why white space improves readability and comprehension.
- How to use white space in navigation for better user experience.
- Tips for spacing...
Let's chat about the importance of your website as the heart of your marketing strategy. Learn why having a strong website is more important than just focusing on social media marketing. And how to turn your website into a powerful tool that works for you day and night.
YOU WILL LEARN:
- Why your website should be the center of your marketing efforts
- How to make your website a content hub for long-lasting impact
- The be...
✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session
Let's chat with Allison of Cove Fine Jewelry to discuss optimizing her website to better capture traffic and conversions. We'll explore strategies to make the site more user-friendly and enhance online visibility.
YOU WILL LEARN:
- How to refine website landing pages for clarity and impact.
- The importance of using keywo...
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