Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners
JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines. This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients. If you are looking for website design tips from a conversion-focused designer then you are in the right place. This podcast will provide valuable insights for entrepreneurs, small business owners, coaches, consultants, and service providers. If you want to learn how to leverage your website to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I make my website convert better? *What should I include on my homepage? *How do I get more leads from my website? *How do I know if my website needs a redesign? *What makes a good website navigation? *How can I make my website work while I sleep? *How do I attract higher-paying clients with my website? *How can I use my website to grow my business?
Episodes
Today I'm focusing on gratitude, but with a twist—looking at the behind-the-scenes systems that help my website and business run smoothly. From automations that save time to tools that streamline client onboarding, systems can make all the difference between chaos and efficiency.
YOU WILL LEARN:
- Why a great website is more than just design and copy—it’s about the systems working behind the scenes.
- The role a C...
Let's chat about how your website might be holding back your business, especially if you've been around for years but haven't updated your online presence. Learn how to modernize your website while keeping your personality and legacy intact, so it truly reflects the expertise and quality you bring to the table.
YOU WILL LEARN:
- Why an outdated website can hurt your business more than you think.
- Simple upd...
If your website feels outdated or disconnected from your current business, this episode is for you. Many business owners unintentionally let their websites stay stuck in time, which could confuse potential clients and cost you opportunities.
Learn simple, strategic ways to update your website so it reflects where your business is right now—without the need for a full redesign!
YOU WILL LEARN:
- How to assess if your websi...
We celebrate 100 episodes of the pod! It’s all about the lessons learned from podcasting and how they apply to improving your small business website.
Spoiler: Progress, authenticity, and connection are the keys to success, whether it's your podcast or your website.
YOU WILL LEARN:
- Why progress beats perfection when it comes to your website.
- How showing up authentically creates deeper connections with your audie...
We chat about SEO versus beautiful website design and why you don’t have to choose between the two! We break down how to create a website that’s both visually appealing and optimized for search engines, so it works for both your audience and Google.
YOU WILL LEARN:
- Why solely focusing on design or SEO leaves money on the table.
- How Google evaluates user experience and why it impacts rankings.
- The importance of balanc...
Let's chat about how your website images can either help or hurt your SEO and user experience. If your website feels slow, your photos aren’t showing up in Google image searches, or you're unsure if your brand photos help or hurt conversions, this episode is for you. You’ll learn how to avoid common mistakes that could be costing you traffic and visitors.
YOU WILL LEARN:
- Why oversized image files can slow ...
Learn about the one key element that separates successful websites from ones that just look good. It’s not about flashy designs or technical tweaks; it’s about creating a strategic customer journey. This episode breaks down how to guide your visitors step-by-step to turn them into paying clients.
YOU WILL LEARN:
- -Why focusing on design trends and technical tweaks often misses the bigger picture.
- What a customer journey...
We chat about the challenge of "expert overwhelm"—when highly skilled professionals struggle to simplify and communicate their expertise effectively through their websites. Using Deb's story, we’ll explore how clarifying complex information can turn an overwhelming website into one that educates, connects, and converts visitors into clients.
YOU WILL LEARN:
- How "expert overwhelm" can show up ...
Let's do a website audit for Anne, the founder of The Fun Reset, a group coaching program for ambitious women. Anne's DIY website has great messaging but struggles with being too dense and overwhelming for visitors. We discuss actionable ways to improve her site and make it more engaging, user-friendly, and optimized for client conversions.
YOU WILL LEARN:
- Why a strong first impression on your homepage is cr...
Let's chat about how to evaluate your website through the lens of someone you just met at a networking event. Your website plays a big role in whether someone decides to work with you, refer you, or never follow up. Let’s make sure your site reflects the real you and helps push these relationships forward.
YOU WILL LEARN:
- Why your website should match the personality and energy you bring to networking conversatio...
We’re talking about one of the most important aspects of your website: how to actually collect payments. A great website won’t help you unless customers can easily pay you. Whether your business is consultation-based or direct purchase, this episode covers the tools and steps you need to make the payment process smooth and efficient.
YOU WILL LEARN:
- The difference between consultation-based payments and direct purchas...
How can your homepage better attract the right clients for your business? Let's explore how different business types require customized homepage strategies to resonate with their ideal audience and drive results.
YOU WILL LEARN:
- Why your business type and client psychology hugely influence homepage design.
- Specific strategies for service-based businesses to build trust and establish authority.
- How creatives ca...
Find out why some websites sometimes fail to convert visitors into clients and what you can do to fix it. Learn what truly high-converting websites avoid and how you can make simple adjustments for better results.
YOU WILL LEARN:
- Why flashy animations can hurt conversions and what to use instead.
- The importance of making information easy to find with simple navigation.
- How clear, client-focused messaging beats indu...
In this website audit we'll focus on improving SEO to attract more leads and better communicate with search engines. You’ll hear easy-to-follow tips for optimizing your website, even if you’re not a tech expert!
YOU WILL LEARN:
- Why an H1 tag is essential for every page and how to use it effectively.
- How to structure headlines and body text to guide Google’s understanding of your content.
- Simple ways to research...
Let's explore how to create a website that truly reflects who you are and aligns with your business goals. Using a real-life law firm website transformation as an example, I break down actionable steps to ensure your site feels authentic, cohesive, and approachable—just like you.
YOU WILL LEARN:
- How to identify when your website no longer reflects who you are or represents your business.
- Why authentic photograp...
Most business owners don’t realize how much their website reflects who they are. Just like an inviting home tells a story about the people who live there, your website should feel like a true extension of your business personality.
In this episode, we explore how website design, like interior design, brings your business "soul" to life and why creating a consistent, warm, and welcoming online space matters.
YOU W...
I’m sharing some of my favorite tools that have streamlined my small business workflow and helped me reclaim time for other parts of my life—without cutting corners. From AI assistants to browsers that organize your tabs, these are practical tools you can jump into right away.
YOU WILL LEARN:
- How AI tools like Claude and ChatGPT can help with content planning, outlines, and reports.
- Why Descript is more than ...
Confused visitors on your website could mean fewer leads and missed opportunities. In this episode, we talk about why some websites confuse visitors and how you can fix it with simple strategies to make sure potential clients know exactly what you do, who you help, and how to take the next step.
YOU WILL LEARN:
- Why complex navigation can make visitors leave your website.
- How unclear messaging in your hero section can...
In this website audit episode, I chat with Joie and Mark from Comeiro Mediation. We walk through their current site together, uncovering simple navigation fixes and call-to-action strategies that will guide more visitors to their contact page. You'll hear real-time feedback on everything from hero section messaging to strategic button placement that transforms browsers into paying clients.
YOU WILL LEARN:
- How simplifyi...
Learn how I helped transform romance author Jamie P. Bradley's website from a placeholder that lacked personality to a site she's proud to share. If your website feels like it doesn't truly represent your brand or connect with your audience, this episode is for you.
YOU WILL LEARN:
- Why the homepage hero section is the most important part of your website
- How to guide visitors through a clear and simple customer journ...
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