Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www.FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to success in plumbing, HVAC, and electrical starts here!
Episodes
Show Information
Episode Number: 115
Date: November 17, 2025
Duration: 30:10
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Kristin Deese
Company: Virtual CFO for the Trades
Guest Website: kristendeese.com
Summary
In this episode, Justin and Kristin recap a jam-packed travel season as new empty nesters, hitting major industr...
Show Information
Episode Number: 114
Date: November 6, 2025
Duration: 45:24
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Tyler Williams
Company: Mammoth Marketing
Guest Website: — https://tylerwilliams.net/
Summary
From ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyler Wi...
113 | The Future of Customer Experience in the Trades: Human First, AI Second with Brigham Dickinson
Episode Number: 113
Date: November 3, 2025
Duration: 40:58
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Brigham Dickinson
Company: Power Selling Pros
Guest Website: powersellingpros.com
Summary
Brigham Dickinson returns for his third appearance to tackle the big question on every owner’s mind: how does AI reshape customer ...
Show Information
Episode Number: 112
Date: October 27, 2025
Duration: — 52:00
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Kristen Deese (Virtual CFO for the Trades)
Company: Virtual CFO for the Trades
Guest Website: — kristendeese.com
Summary
Justin and Kristen break down a practical, no-pressure sales process for...
Show Information
Episode Number: 111
Date: October 13, 2025
Duration: 43:37
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Josh Crouch
Company: Relentless Digital & Trade Automation Pros
Guest Website:
- Relentless Digital: https://relentless-digital.com
- Trade Automation Pros: https://tradeautomationpros.com
Summary
In this episode of...
Show Information
Episode Number: 110
Date: October 13, 2025
Duration: 35:02
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Angie Snow
Company: ServiceTitan (Industry Advisor); Co-founder, Snow Business Coaching
Guest Website: ServiceTitan.com | (YouTube) ServiceTitan channel for CSR training
Gift to listeners: Save on the CS...
Show Information
Episode Number: 109
Date: October 6, 2025
Duration: 24:10
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Summary
Justin gets tactical and breaks down the six must-have tools that keep home service owners out of firefighting mode and firmly in control: professional email, a real calendar system, a to-do/task manager, a CRM, cloud storage, a...
Show Information
Episode Number: — 108
Date: September 29, 2025
Duration: 36:57
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Bo Rogers
Company: Resideo / Honeywell Home
Guest Website: — Resideo Pro | Professional Support For Contractors & Experts
Gift to listeners: Conference registration fee is $0 for Connect 2025 (y...
Show Information
Episode Number: 107
Date: September 22, 2025
Duration: 32:50
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Chris Michel
Company: Service Nation
Guest Website: ServiceNation.com | ServiceWorldExpo.com (event)
Gift to listeners: Use promo code FREEDOM100 at ServiceWorldExpo.com for a special discount.
Sum...
Show Information
Episode Number: 106
Date: September 15, 2025
Duration: 26:50
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Billy Gregus
Company: Integrity Refrigeration & HVAC
Guest Website: https://www.integrityrefrigerationandac.com/
Summary
In this episode of the Freedom Blueprint Podcast, Justin sits down with Billy Gregus, owner of I...
- Episode Number: 105
- Date: September 8, 2025
- Duration: 30:26
Host Contact Information
- Host: Justin Deese
- Website: JustinDeese.com
- Contact: Justin@JustinDeese.com
Guest Contact Information
- Guests: Stephanie & David Postell
- Company: Anchor Heating & Air | She Means Business | We Mean Business Conference
- Guest Website: WeMeanBusinessCHS.com
- Gift to listeners: Use code WMB150 to save $150 on registration
Episode Number: 104
Date: September 1, 2025
Duration: 49:02
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Josh Crouch (Relentless), Tersh (Service Business Mastery Podcast; Trade Automation Pros)
Company: Relentless; Service Business Mastery; Trade Automation Pros
Summary
Justin sits down with Josh and Tersh to dig into practi...
Show Information
Episode Number: 103
Date: August 25, 2025
Duration: 38:41
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Ryan Chute
Company: Wizard of Ads
Guest Website: RyanChute.com, WizardOfAds.Services, WizardOfAds.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Ryan Chute of Wiz...
Show Information
Episode Number: 102
Date: August 18, 2025
Duration: 30:39
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Nicole Forbes
Company: Forbes HVAC & Refrigeration
Guest Website: ForbesRefrigeration.com
Summary
In this episode, Justin sits down with Nicole Forbes of Forbes Refrigeration & Air Conditioning in Scottsdale, Arizona...
Show Information
Episode Number: 101
Date: August 15, 2025
Duration: 35:47
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Cyndi Warren
Company: Warren Averett
Guest Website: WarrenAverett.com
Guest Email: Cyndi.warren@warrenaverett.com
Summary
In this episode, Justin and guest co-host Kristen welcome Cyndi Warren, Partner at Warren Averitt, to ...
Show Information
Episode Number: 100
Date: August 11, 2025
Duration: 37:04
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO for the Trades
Guest Website: KristenDeese.com
Summary
In this special 100th episode celebration, Justin flips the mic on Kristen, the powerhouse behind the Freedo...
Show Information
Episode Number: 99
Date: August 4, 2025
Duration: 40:06
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: McKena Harless
Company: True North Strategies
Guest Website: PickTrueNorth.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese is joined by McKena Harless, founder of True No...
Show Information
Episode Number: 98
Date: July 28, 2025
Duration: 28:12
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Tom Jameson
Company: Astro Watt Electrical
Guest Website: https://www.callastrowatt.com
Summary
In this episode, Justin chats with Tom Jameson, owner of Astro Watt Electrical based in Apex, North Carolina. Since launchin...
Show Information
Episode Number: 97
Date: July 21, 2025
Duration: 39:21
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Kristen Deese
Company: Virtual CFO for the Trades
Guest Website: KristenDeese.com
Summary
In this powerful and personal episode, Justin is joined by his wife and guest co-host, Kristen Deese, for a candid conversat...
Show Information
Episode Number: 96
Date: July 14, 2025
Duration: 34:21
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: Justin@JustinDeese.com
Guest Contact Information
Guest: Ara Mahdessian
Company: Service Titan
Guest Website: www.ServiceTitan.com
Summary
In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews Ara Mahdessian, co-founder and CEO of Service Tit...
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