AdTechGod Pod

AdTechGod Pod

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

Episodes

Ep. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative Sparks

July 15, 2025 • 26 mins
In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of clean signal infrastructure, the cultural shift away from vanity metrics, and how clean...
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The Refresh News: July 14 - Leadership Shakeups, Social Surges, and the AI Browser Wars: A Wild Week in Adland

July 14, 2025 • 8 mins
In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the most important updates marketers need to know. With WPP's new CEO pick and YouTube's m...
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Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons

July 8, 2025 • 27 mins
In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the m...
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The Refresh News: July 7 - Apple Goes Hollywood, Google Bets on Micropayments, and Holding Companies Face an AI Reckoning

July 7, 2025 • 9 mins
In this week’s episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple’s massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple’s entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie, AI-dominated internet. And on Wall Street, Barclays delivers a sobering forecast fo...
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Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era

July 1, 2025 • 29 mins
In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, an...
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The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability

June 30, 2025 • 9 mins
In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festival, spotlighting industry efforts, shortcomings, and calls for real accountability. ...
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Ep. 85 Instinct Meets Innovation: A Conversation with Matt Black

June 27, 2025 • 21 mins
In this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad operations, and the need for a supportive work environment. The conversation high...
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Ep. 84 Hype vs. Reality: Tom Goodwin on Fixing What’s Broken in Advertising

June 24, 2025 • 36 mins
In this episode of the AdTechGod Pod, I’m joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI’s growing role, why consumer sentiment around ads matters more than we admit, and how o...
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The Refresh News: June 23 - TV Takes the Spotlight: Cannes 2025’s Battle for the Future of Streaming Advertising

June 23, 2025 • 7 mins
In this week’s episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advert...
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Ep. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTech

June 17, 2025 • 26 mins
In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digita...
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The Refresh News: June 16 - Agencies, AI, and the Streaming Shake-Up

June 16, 2025 • 10 mins
In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery’s strategic split to Mark Read’s departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance, and AI-powered innovation are all colliding in real time.  - Warner Bros. Discove...
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Ep. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech Future

June 10, 2025 • 25 mins
Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for inno...
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The Refresh News: June 9 - Brand Safety Scandals, AI Missteps, and FTC Crackdowns

June 9, 2025 • 8 mins
In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta’s push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week’s headlines raise deeper questions about trust, transparency, and control in digital advertising. We cover: or brands like Verizon and Amazon r...
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Ep. 81 From Buying to Building: Bari Bucci on Streaming, Strategy, and Staying Curious

June 3, 2025 • 25 mins
AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights into the streaming and CTV landscape. Bari emphasizes the growth potential in the industry and the need for continuo...
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The Refresh News: June 2nd - Interview with James Rosewell on Saving the Open Web + AI Anxiety and Media Upheaval on The Refresh weekly news

June 2, 2025 • 26 mins
In this episode, AdTechGod interviews James Rosewell, co-founder of Movement for an Open Web, discussing the evolution of the open web, the implications of the Privacy Sandbox, the importance of web browsers, and the future of regulation in the digital advertising landscape. They explore the impact of political changes on antitrust initiatives and the need for market certainty, while also providing resources for listeners to stay i...
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Ep. 80 Beyond the Feed: Vulnerability, Voice, and the Creator Economy with Shawn Lim

May 27, 2025 • 20 mins
In this episode, Shawn Lim, founder of Human Algorithm, shares his journey from journalism to creating a purpose-driven media platform focused on personal branding and representation. He discusses the impact of his personal experiences and on his content creation and the importance of authenticity in personal branding. Sean emphasizes the challenges of sharing personal stories publicly while maintaining a focus on helping others th...
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The Refresh Live from MAU: The Great Mobile Reset: Measurement, Performance and AI.

May 23, 2025 • 32 mins
Live from MAU Las Vegas and sponsored by InMobi, this episode features a dynamic conversation about mobile performance marketing. Hosted by Kunal Nagpal, the discussion includes insights from Zach Gryphon (WaveMaker) and Maulana Moore (AppsFlyer). Together, they explore measurement frameworks, attribution challenges, AI in marketing, fraud detection, and the strategic importance of mobile apps as a growth channel and not just a co...
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Ep. 79 Streaming Ahead: Ria Madrid on CTV, Performance, and Leadership

May 20, 2025 • 27 mins
In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL. She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effective advertising strategies. Ria also highlights the role of innovation and AI in t...
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The Refresh News: May 19 - Upfronts, AI, and the Future of AdTech

May 19, 2025 • 8 mins
In this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying. We Cover ...
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Ep. 78 FAST Forward: Bill Condon on the Future of Streaming

May 13, 2025 • 36 mins
In this episode of the AdTechGod pod, host AdTechGod interviews Bill Condon, former VP of Enterprise Sales and Partnerships at Xumo. They discuss Bill's extensive career in the advertising and media industry, the rise of FAST (Free Ad-supported Streaming Television), and the evolution of content distribution. Bill shares insights on the future of streaming, the impact of digital advertising, and the innovations that are shaping the...
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