Google Ad & Meta Ad Strategies

You can legally steal your competitors’ customers with Google Ads—but one mistake will get your account banned.

I used this AI Max strategy to generate $50,000/month in extra revenue by intercepting searches for my competitor’s brand name. The best part? It’s 100% legal when you follow Google’s ONE specific trademark rule that 99% of advertisers don’t know about.

In this video, I’ll show you the complete 4-step st...

Google sits on a throne of lies. After watching Elf way too many times, I found 8 Google Ads lessons hiding in this Christmas classic — including one that proves corporate greed exposed by the DOJ.

🎄 In this video, I break down 8 Google Ads lessons hidden in Elf — from the "throne of lies" to the "World's Best Cup of Coffee" — and show you why 8 out of 10 businesses lose money on Google Ads.
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Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out.

You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phras...

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it).

After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do That Beginners Don't<...

 #GoogleAds #GoogleAdsStrategy #SearchCampaigns

This is the BEST Google Ads Campaign Structure in 2025!

Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service?

Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to crea...

Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link below).

⏱️ CHAPTERS & TI...

#PPC #GoogleAds #DigitalMarketing

Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about.

In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account.

What you'll discover:
→ Why high ROAS do...

I owned 7 out of 8 spots on Google Shopping page 1. Here's exactly how I did it (and got a 514% increase in sales).

Most Google Ads accounts have 50 negative keywords. I have 50,000. In this video, I reveal the exact Google Shopping domination strategy that transformed $443 of profitable spend into $3,800.
In this video, you'll learn:

✅ How to identify your REAL high-converting keywords (most people ...

My client couldn’t believe these Google Ad irrelevant search terms were converting! Here’s exactly why Google Ads shows your ads to weird, irrelevant searches (and how to fix it).

In this real coaching call, I reveal the hidden reason why Google Ads campaigns convert on bizarre search terms that seem completely unrelated to your business. If you’ve ever wondered why you’re getting conversions from searches odd search terms...

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead

Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature.

I walk through a real Google Ads account to show exactly:

✅ Whe...

Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins.

🔑 What you’ll learn
• The #1 Google Ads Media ...

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach aims to help small businesses optim...

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential.

Key Takeaways:

🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling potential.
🔑 Ap...

How to Reduce Google Ads CPC!

In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. T...

Summary

In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for eff...

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition.  

I share real-world expe...

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions a...

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting ...

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more a...