The Kara Report | Online Marketing Tips and Candid Business Conversations

Think blogging is dead in 2026?

Before you ditch long-form content for TikTok and Reels, watch this. The truth is… the biggest names in tech are doubling down on SEO, AI models are hungry for high-quality website content, and small business owners who start blogging now are about to unlock a massive advantage.

In this video, I break down why blogging is not outdated — it’s evolving. You’ll lea...

You have the ideas. You've always had the ideas. They're sitting in a Google Doc somewhere, probably called something like "Q3 Content Plan," last opened months ago and somehow nothing in it has ever actually gotten published.

Today's guest Tayler Cusick-Hollman would tell you that's not an ideas problem. It's a brain problem. And once you understand what's actually happening, you can do something about it.

Taylor is the co-founder o...

Most SEO advice assumes you have unlimited time. But what if you only have one hour? In this episode, I'm sharing exactly what I'd do with that hour (and it's probably not what you'd expect).

Spoiler: I wouldn't tell you to write a blog post. Instead, I'm walking through the specific website SEO tasks that actually move the needle, require zero technical expertise, and can realistically get done in 60 minutes or less.

 Whether y...

If you've been wondering whether Pinterest is still worth your time and money in 2026, this episode is for you (my answer will surprise you).

I run a Pinterest marketing agency — it's one of the main services I sell — and I am telling more business owners to WAIT on Pinterest than I ever have. In this episode, I'm sharing exactly why, what needs to be in place before Pinterest can actually work for your business, and how...

If you've been thinking about hiring a VA but keep talking yourself out of it… this episode is for you.

I sat down with Sarah Roberson, a virtual assistant who specializes in helping wedding pros and photographers run smoother businesses behind the scenes. She's also been on my own team since August 2024! So I knew she's be the right person to have on for this conversation.

We get into everything you've been too scared to Goog...

Blogging and SEO advice is everywhere right now — but a lot of it? I don’t agree with.

In this episode, I’m sharing my honest (and probably unpopular) opinions about SEO and blogging — what’s actually working in 2026, what I think is a waste of your time and money, and what I see small business owners getting wrong over and over again.

This isn’t about saying other people are wrong or that there&rs...

Everyone's using AI. But are you using it in a way that actually sounds like you — or are you slowly handing your voice over to a chatbot and hoping no one notices?

In this episode, I'm pulling back the curtain on ways I use AI in my content writing business every single day without losing what makes my writing mine. This isn't about being anti-AI or pretending it doesn't exist — it's about being strategic with how you u...

You've got a lead magnet. Maybe it's a checklist, a guide, or a template pack. You've promoted it, maybe even gotten some downloads — but those downloads aren't turning into clients. So what's actually going wrong?

In this episode, I handed the mic to Meta ads expert Melissa Litchfield or Litchfield Media, and she is breaking down exactly why most lead magnets don't convert, what needs to be true before you spend a single doll...

What does a social media-free launch actually look like — numbers and all? Before you assume you need a big audience, a sales page, or an Instagram strategy to launch something new, let's talk about what's actually possible with just an email list and a well-thought-out offer.

In this episode, I'm pulling back the curtain on my AI Blog Sprint beta launch: how I planned it, how long it actually took to build, what my goals were...

Are you ready to make your next hire but not sure whether you need a VA, an OBM, or a specialist — or whether you're even ready to outsource at all? Before you hire the first person who shows up in your feed talking about your exact pain point, let's slow down and think this through.

In this episode, I'm breaking down the four most common hires for online business owners, what each one actually does (and doesn't do), and my ho...

A few months ago, I saw the headline: “Google announces that traditional SEO is dead.” (or something like that lol). I paused. I re-read it. I rolled my eyes if I'm being honest. There are a lot of things to spiral about in 2025 but search-driven marketing going away is not one of them. 

That said, all of the conversations around "is SEO still a thing" did get me thinking deeply about how blogging fits into the worl...

If you’ve ever wondered whether slowing down will cost you everything you’ve built… this episode is for you.

In this conversation, Sabrina Gebhardt shares what it actually looks like to build a business you can embody — not just teach. We talk about the long game of entrepreneurship, why rushing from “doing the thing” to “teaching the thing” rarely works, and how true authority is bui...

Do you ever feel like you’re waiting for the moment — the big opportunity, the big client, the big breakthrough — and telling yourself you’ll rise to the occasion when it gets here?

This episode is your reminder that most opportunities don’t come with prep time. They come fast. And if you haven’t been getting ready behind the scenes, you’ll feel it.

If Q1 flew by for you too, this is your nud...

If you’ve ever felt like your business slowly turned into something you never meant to build... this episode is for you. What starts as being helpful, flexible, and “open to anything” can quietly turn into burnout, resentment, and a business that no longer fits your life. And often, it’s not because you’re doing something wrong, it’s because you haven’t given yourself permission to niche do...

Do you ever wonder what people who have more successful businesses are doing? I know I always swipe through on carousels and listen to episodes like this, and often it's the same kind of things, like "they're consistent", "they charge their worth", kind of basic advice like that. This episode is not like that.

Instead, I have gathered 11 things that I genuinely see people doing who have multi-six and seven figure businesses,...

Nine years in business is wild — and this week I’m celebrating my “business birthday” by sharing nine non-negotiables I’ve learned across nearly a decade of running my own business. Entrepreneurship truly is the craziest personal development journey there is lol.

Some of these are tactical (things I actually do).

Some are mindset (things I had to learn the hard way).

None of them came naturally, and I&rsq...

If you’ve ever gotten a little too excited about “workflows” and “automation” only to realize that something is still not clicking... this one’s for you. We talk about an overlooked, not-so-glam part of your CRM that can quietly change everything: the actual words your clients and leads are reading. Because it doesn’t matter how slick your setup is if your actual communication feels like an...

Is it possible to hire a writer that doesn't use AI? 

Why do all marketers copy and past from ChatGPT when I could just do it myself?

These conversations and hot takes are driving me crazy over on threads  — like AI automatically equals slop and human-only equals quality. But the real conversation is much more nuanced than that.

In this episode, I’m breaking down what it actually means to hire a writer that doesn...

Quitting Instagram is often framed as dramatic, impulsive, or reckless — like you either delete the app overnight or you’re “doing business wrong.” But the real conversation is more nuanced than that.

In this episode, I’m taking you behind the scenes of why I quit Instagram after six years — not out of burnout or frustration alone, but after looking closely at my data, time investment, and actual ...