The Staging Insider

In this episode of The Staging Insider, Felicia sits down with Sarah Lewis, a Colorado-based home staging business owner, for an honest conversation about building and running a staging company. Sarah shares her journey from growing up in Southern California to establishing her career in Colorado and building a staging business that has evolved through multiple stages of growth. The conversation dives into the realities of running ...

If you are building a home staging business, struggling with pricing your staging services, or wondering how to move from “doing it all yourself” to leading a real company, this episode is for you. In this conversation, host Felicia Pulley talks with Kishah Langham, RESA Texas State President and 2025 RESA Approved Instructor of the Year for Staging to Sell, What Every Agent Should Know. Kishah breaks down exactly how she built and...

In this episode, Felicia Pulley sits down with Grant Findlay-Shirras to unpack what it really looks like to purchase an existing staging company, identify the operational gaps, and rebuild the business for growth. Grant shares why staging was the first industry that aligned both his business background and his wife Amanda’s design expertise, and how they approached due diligence, staffing, profitability, and marketing in their firs...

In this episode of The Staging Insider, Felicia Pulley sits down with Ohio stager and RESA Approved Instructor Addie Ashworth, founder of Ashworth Home. Addie shares how she entered the staging industry after being furloughed, how her background in real estate and professional training shaped the way she works, and what she wishes she had known when she first started.

Addie talks openly about the early pricing mistakes that cost her...

From Emmy-winning reporter to design industry icon, Cathy Hobbs brings her full story to The Staging Insider Podcast. In this can't-miss episode, host Felicia Pulley sits down with Cathy to talk about her brand-new book Home Design Recipes, her journey from the newsroom to the staging world, and the lessons she's learned while building one of NYC’s most respected design and staging businesses.

This conversation is packed with gold ...

In this episode of The Staging Insider, RESA® Creative Director Felicia Pulley sits down with Susie Passons, founder of SP Design in Minnesota, to talk about the real side of growing a staging business the right way.

Susie shares how she navigated a surprise audit, transitioned from 1099 contractors to W-2 employees, and why having systems like payroll and bookkeeping in place protected her business. She also opens up about pricing ...

What does it really take to run a successful home staging business? Ashley Provost, founder of an award-winning SF Bay Area staging company, shares her journey, struggles, and lessons learned—from imposter syndrome to managing cash flow and winning a RESA® award.

Key Takeaways: - How winning a RESA® award impacted Ashley’s business - Overcoming imposter syndrome and finding support - Why analytics and math matter in staging - Handl...

On this episode of The Staging Insider, host Felicia Pulley welcomes Amber Guyton, the founder of Blessed Little Bungalow, an Atlanta-based interior design firm and influencer brand. Amber’s journey is anything but traditional, making her story an inspiring roadmap for stagers and designers alike. Highlights from this episode include: Taking the Leap: Learn how Amber transitioned from a thriving corporate career in advertising and ...

In this episode of The Staging Insider Podcast, host Felicia Pulley sits down with award-winning stager and designer Leslie Anderson to discuss her incredible journey in the staging industry. Leslie shares how she evolved her business from staging to include interior design, launched her own private-label furniture line, and built an award-winning reputation.

Get insights into how Leslie navigates competition, balances creativity w...

Welcome to the premiere episode of The Staging Insider, a RESA® podcast hosted by Felicia Pulley! In this debut episode, Felicia sits down with Jason Saft, founder of Staged to Sell Home, to explore how a pivotal career rejection transformed his approach to staging and ultimately led to award-winning success.

Jason shares his journey from side hustle to building one of NYC’s most recognized boutique staging firms, offering insights...