Growth In Reverse: Newsletter & Email Growth

Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown

***

And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>

***

Jay Clouse, founder of Creator Science and The Lab, joined us live from Kit Studios in Boise.

Jay pulls back the curtain on 4+ years of building one of the most enduring creator communities out there — f...

Stop losing subscribers with your onboarding — get Chenell's Subscriber Onboarding Course included in The Growth Vault: growthinreverse.com/vault

This episode is a live recording from the 2026 Newsletter Conference in New York City where Chenell sat down onstage with Tim Huelskamp, co-founder of 1440 — the daily digest for more than 4.7 million curious readers.

Tim shares the full arc of 1440's growth: from 78 subscribe...

Steve Kamb bought the domain for NerdFitness.com in 2007 and grew it into a 45-person, SEO-driven coaching company. But then he burned out. Badly. He demoted himself twice, and eventually stepped away from running the business entirely — all so he could do the one thing he actually loved: write.

In this episode, Steve joins us to talk about his new book How to Try Again, the hard lessons from 17+ years of building Nerd Fitnes...

Check out the 30 Days of Growth: 30daysofgrowth.co/

Get the Growth Vault: growthinreverse.com/vault

***

Alyssa Dulin is Kit's deliverability expert.

She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability.

We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending r...

Check out the 30 Days of Growth: 30daysofgrowth.co/

Get the Growth Vault: growthinreverse.com/vault

***

Chenell and Dylan break down everything that happened with the second annual 30 Days of Growth — 30 cross-promotions with 30 different newsletter creators, published as a daily email series over 30 consecutive days. They cover what worked, what flopped, why Chenell wishes she'd done opt-ins instead of opt-outs, how 2,086 new s...

Get Sam's FREE $500K Launch Breakdown >> growthinreverse.com/500k

Get Instant Access to Chenell's Growth Vault >> growthinreverse.com/vault
***

What does a $500,000 digital product launch actually look like behind the scenes?

In this episode, we welcome back Sam Vander Wielen to the show. She's breaking down the exact strategy behind her recent 4-day launch that generated over $500,000 in revenue — with only about...

[This is a replay from our conversation with Sam Vander Wielen from September 2025]

“All roads point to the email list." — Sam Vander Wielen, Sam's Sidebar
In this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. 

Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total reven...

If 30 top creators handed you their best newsletter growth tactic, for free, would you take it? Of course you would!

I'm excited to share that we are launching 30 Days of Growth (Part 2!) on April 20th. If you missed last year's event, you don't want to miss it again. Each day I'll be sending you 1 tip you can use to improve or grow your newsletter.

In this episode, I break down why cross-promotions are one of the most underrated ne...

NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥

--------------------------------------

“One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately." — Chenell

We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers.

...