Counsel Cast

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients.

We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practi...

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton.

The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience.

Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cos...

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.

He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding...

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities.

We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed...

In this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms. 

The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these chang...

In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies. 

From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication. 

She also provides actionable tips on how to craft compelling emails that res...

In this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout. 

Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strate...

In this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel. 

Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days. 

The discussi...

In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. 

Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework...

In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson. 

We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specif...

In this episode, Megan Shields, CEO of Chime House Media, shares her expertise in leveraging Facebook and Instagram ads to boost podcast growth for business owners. 

Megan discusses the common misconceptions about organic podcast growth, the importance of having a marketing strategy, and how to effectively use paid ads to target specific audiences. The conversation delves into the best practices for setting up ad campaigns, mea...

In this episode of Counsel Cast Chambers, cybersecurity expert Tom Kirkham delivers a crucial wake-up call for law firms that believe they are too small to be targeted by cyber criminals. Tom discusses the most overlooked risks such as phishing scams and ransomware attacks, and emphasizes the inadequacy of relying solely on IT providers for cybersecurity. He explains the importance of treating cybersecurity as a top priority to pro...

In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies. 

The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a wo...

In this episode of Counsel Cast Chambers, Karin Conroy and Max Gutsche discuss the current landscape of AI-driven content generation with a focus on practical applications for law firms and other professional services. 

The conversation highlights the basic and advanced capabilities of popular AI tools like ChatGPT, MidJourney, and DALL-E, and explores the benefits and limitations of using these technologies for creating text a...

In this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy. 

Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective ...

In this episode of Counsel Cast Chambers, we’re taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.

Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads...

Why are short-form videos so essential for modern law firms?

In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucia...

Feeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, an...

Achieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lea...