Counsel Cast

In this episode of Counsel Cast Chambers, key moments are revisited from a conversation with branding expert Stephanie Riel. 

The discussion centers around how effective branding for law firms goes beyond aesthetics, delving into the importance of consistency, clarity, and psychology in building emotional connections with clients. Stephanie explains how different branding elements, like logo design, wording, and fonts, must ali...

In this episode, I’m joined by Reid Holmes, dubbed as a 'marketing therapist,' sharing insights from his 30-year career in branding, strategy, and advertising. 

He discusses the concept of 'Appreciated Branding' from his bestseller and how it focuses on creating meaningful connections rather than intrusive marketing. Reid contrasts traditional advertising's interruptive nature with modern approaches that emphasize value and emo...

In this episode of Counsel Cast Chambers, we revisit key insights from our conversation with Cindy Chang, focused on using brand personality to connect with the right clients and stand out in a crowded market. 

Cindy provides actionable advice on defining your firm's voice, creating emotional resonance, and building a brand that attracts your ideal audience. The discussion also covers the importance of balancing reputation and ...

In this episode, I’m joined by Jake Isham, CEO of Creative Minds, to talk about the significance of omnipresence in the digital landscape, especially for lawyers. 

He emphasizes the importance of being visible on multiple social media platforms and leveraging AI tools for content creation. Jake outlines strategies for building trust through consistent, high-quality content and the role of patience and perseverance in marketing....

In this episode of Counsel Cast Chambers, we cover how law firms can dominate local SEO with insights from Stormy Knight, an expert in the field.

Listeners learn about the importance of the Google Business Profile, reviews, directories, and on-page SEO to stand out in local searches. Stormy explains the evolution of the “three pack,” why proximity to the searcher matters most, and how virtual offices can navigate Google’s ever-chang...

In this episode, I’m joined by TJ Robertson, founder of TJ Digital, who brings over a decade of SEO expertise and a fresh focus on AI-driven digital marketing strategies. 

We discuss the evolution of SEO in the age of AI, the transformative impact of large language models like ChatGPT, and how law firms can leverage AI to rank higher in search results. 

The conversation also delves into practical tips for creating content t...

In this episode, the focus is on attracting clients through the deliberate cultivation of brand personality in this Counsel Cast Chambers episode with Kaye Putnam. 

Emphasizing findings from a Harvard study, which shows that 95% of human decisions are made on a subconscious emotional level, the discussion underscores the importance of integrating emotion into brand communication.

Listeners are introduced to the concept of brand...

In this episode, digital marketing expert Matt Bailey joins me to discuss the importance of tracking the right metrics for law firms and outlines a content strategy that works. 

With 30 years of experience, Matt explains the pitfalls of focusing on the wrong metrics and shares insights into creating an efficient analytics strategy. He emphasizes the need to understand what metrics are truly valuable by connecting them with actu...

In this episode, we’re joined by Simona Costantini to dive deep into the various ways to monetize your podcast, starting with traditional sponsorships. Discussing common challenges and industry standards, we explore effective sponsorship strategies based on your podcast's niche and target audience. 

Additionally, we cover alternative revenue streams such as self-sponsorship through promoting your own products or services, utili...

In this episode, I’m joined by Jed Morley, CEO of Backstory, to explore how branding and scaling are interconnected, particularly for law firms. They discuss common misconceptions that professional services firms have about marketing, stressing that quality service alone isn't enough to attract new clients.

We delve into the importance of targeted messaging, understanding your ideal client, and adaptive marketing strategies. Practi...

In this episode of Counsel Cast Chambers, we delve into the pros and cons of building your own law firm website with insights from legal tech pioneer Jack Newton.

The discussion explores common pitfalls law firms encounter when handling web design solo, such as performance, security, content strategy, and client experience.

Jack provides guidance on whether a DIY approach is pragmatic or counterproductive, particularly weighing cos...

In this episode, Jorge Olson, an experienced marketer and author of several books including 'Wholesale MBA Marketing Karma' and 'Build Your Beverage Empire,' shares his extensive knowledge on branding, especially for law firms.

He emphasizes the importance of personal branding over company branding, explaining how executives should brand themselves to build trust and recognition. The discussion delves into the evolution of branding...

In this episode of Counsel Cast Chambers, we’re joined by Pete Everitt to talk about the complex world of SEO, dispelling common myths and shedding light on its realities.

We discuss the historical poor reputation of SEO practices and emphasize the importance of playing by Google's rules, given its dominance in the search engine market. The conversation highlights the 512 variables in Google's SEO algorithm and the challenges posed...

In this episode, Michael Buckbee, co-founder of Knowatoa, discusses how AI search is reshaping the landscape of SEO for law firms. 

The conversation delves into the basics of AI search, particularly focusing on Google's AI overviews, and the impact on search queries and SEO strategies. Michael explains the importance of understanding AI, chat, and traditional search volumes and offers practical advice on adapting to these chang...

In this episode of Counsel Cast Chambers, marketing strategist Tanya Brody discusses the prevalent mistakes law firms make in their email marketing strategies. 

From targeting the wrong audience to sharing irrelevant credentials and using overly sophisticated language, Tanya highlights the key pitfalls that lead to ineffective email communication. 

She also provides actionable tips on how to craft compelling emails that res...

In this episode, Caroline Langdon from Impact Media House shares her expertise in social media strategy. The conversation covers simple social strategies and productivity techniques to sustainably grow your brand without burnout. 

Caroline also discusses the importance of overcoming initial 'cringe' feelings about posting on social media to see long-term benefits. The discussion further dives into creating a social media strate...

In this episode of Counsel Cast Chambers, we explore essential first steps for law firms to delve into local SEO with Ross McDaniel. 

Ross recommends claiming and optimizing a Google Business Profile and soliciting five-star reviews from past clients as pivotal free strategies. Illustrating the impact, the guest shares a success story of a chiropractor who achieved a top ranking in Google Maps within ten days. 

The discussi...

In this episode, Joaby Parker, Founder and Chief Marketing Officer of Cover3 Creative Advertising Agency, discusses how to prevent wasting marketing dollars and achieve substantial growth using sound marketing principles. 

Joaby introduces the concept of a Fractional CMO and differentiates it from a Marketing Director. He emphasizes the importance of a long-term, detailed marketing plan and shares a strategic planning framework...

In this episode of Counsel Cast Chambers, Monica Pitts discusses the importance of viewing your website as a key member of your sales team, acting as your first receptionist and salesperson. 

We explore how the sales cycle has evolved, with potential clients seeking solutions online rather than in person. The episode emphasizes the need to understand whether your clients come to you with awareness of their issues or with specif...