Counsel Cast
Law school prepares you for legal battles, but a law degree is not enough to win in the marketplace. The legal industry presents marketing challenges unlike those found elsewhere, and therefore you need to equip yourself with the best digital marketing practices to achieve meaningful results. You must start moving beyond usual tactics and implement strategies that align with your goals. You require experienced representation to help you navigate the twists and turns of a complex battle for clients. This is where the Counsel Cast comes in. This podcast provides clear, actionable answers to the most difficult marketing questions for your law firm so you can achieve more. This is for every law firm in search of a team who not only has a profound grasp of the intricacies of the legal field but also brings a distinctive blend of creativity and strategic vision essential for mastering the ever-evolving landscape of online marketing. An extension of the Conroy Creative Counsel’s Marketing Co-Counsel® Program, this show breaks down the winning strategy you need to confidently launch or expand your firm. Each week, discover how to strategically position yourself for expanded reach with local and national markets using impactful design, thought leadership, and effective digital marketing tactics. Tune in to engaging episodes that have captivated lawyers worldwide industry experts, seasoned marketers, and legal professionals share their insights, experiences, and strategies that drive success in legal marketing. Discover how to identify your needs and formulate a strategic plan, ensuring your marketing efforts are effectively aligned with your firm’s goals. Learn comprehensive branding approaches that will secure successful results. Boost your search rank and revenue by modernizing your law firm’s website using intricate SEO practices. Of course, find out how to unify your marketing approach under a single strategy to create sustainable momentum and growth Providing deeper insights and knowledge to make your law firm the best it could ever be is the show’s Thought Leaders’ Library, consisting of book recommendations from the guests themselves. These must-read books will impart you with the necessary insights and advice every lawyer must know and take to heart. Your host is legal marketing consultant Karin Conroy, founder of Conroy Creative Counsel. Karin and her team’s goal is to enhance the success of the clients she works with through a proven online marketing process. She doesn‘t leave the success of her projects up to creative chance but uses measurable systems that result in more reach and revenue through strategic branding and positioning. Karin brings to the show more than just an understanding of which marketing strategies work in today’s vast online space. More than that, she draws upon her extensive background in legal marketing and infuses it with deep insights, innovative approaches, and practical tactics tailored specifically for law firms aiming to excel. Her signature approach is born from her MBA from the University of California, insights developed over several years of corporate marketing, and broad experience over more than a decade serving the legal industry. Karin’s experience allows her to navigate the challenges and opportunities of digital marketing, ensuring a transformative creative representation that will propel every law firm toward unparalleled growth and success. Engage, expand, and elevate your firm with custom tailored solutions. Join Karin, uncovering the best marketing strategies you can implement right now. Gather the best insights and advice from her expert guests with interesting stories and invaluable advice. This is your chance to elevate your reputation, and become the growth-minded firm you want to be. Listen to these thought-provoking, informative, and exciting episodes today and unleash the full potential of your law firm.
Episodes
In this episode, Dennis Meador, CEO of the Legal Podcast Network, joins me to discuss why certain lawyers excel in podcasting while others falter. He shares his unique journey from studying theology to becoming a marketing expert and emphasizes the importance of having a clear podcasting strategy.
Dennis delves into the distinction between gaining peer recognition and client acquisition, offering practical steps for effective ...
In this episode of Counsel Cast Chambers, we’re taking a fresh look at some of the best moments from our conversation with ad strategist Nicki Sciberras. This is Counsel Cast Chambers—the best of Counsel Cast, re-examined.
Nicki discusses the reasons why Meta ads, specifically on Facebook and Instagram, may not be working effectively for law firms. The conversation covers the basics of setting up Meta ads, the different types of ads...
Why are short-form videos so essential for modern law firms?
In today’s rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucia...
Feeling the marketing grind? Perhaps it's time for some marketing therapy! In this episode, Karin Conroy sits down with Lorrie Thomas Ross, CEO of Web Marketing Therapy. Lorrie shares her unique approach to marketing that emphasizes building authentic client relationships and ditching stress. She explores how marketing therapy gives you the roadmap to drive bigger growth with practical solutions, rediscover the joy of marketing, an...
Achieving maximum growth with just a handful of resources might seem an overwhelming task at first, but it is never impossible. If you know how to work around with what you have, you can finally ditch the crickets in your inbox. Karin Conroy chats with Sarah Noel Block, Founder of the Tiny Marketing Club, who shares effective strategies on how law firms can escape tedious sales cycles and unlock profound growth. She reveals her lea...
Email marketing has become a critical tool for connecting with your audience, especially in today’s fast-paced digital era. How can law firms benefit from this particular marketing strategy? Host Karin Conroy dives into the essentials of email marketing with MV Braverman, founder of Inbox Welcome. Together, they explore how to boost email deliverability, craft resonating campaigns, and avoid the most common spam pitfalls. From tech...
Is your law firm ready to conquer social media? Join Karin Conroy and social media expert David Griffiths, CEO of Content Creating Academy, for an electrifying discussion on transforming your online presence. David shares his incredible journey from struggling artist to online sensation, revealing why authenticity is key to connecting with your audience. He breaks down the strategies that REALLY work, in...
Marketing strategies for law firms are ripe for disruption, and women lawyers are leading the charge. In this episode, Davina Frederick, founder and CEO of Wealthy Woman Lawyer, shares how women are redefining traditional law firm marketing. From embracing authenticity to leveraging technology and social media, Davina discusses how female lawyers can build deeper connections with clients while scaling to seven figures. This convers...
Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today’s digital age. He explores the right way to un...
Every law firm must have a solid growth plan in place if they want to achieve long-term success. But if you have one implemented and yet you are still falling short in hitting your goals, perhaps you are missing something. In this episode, Karin Conroy talks with strategy and operations advisor Jessica Lackey about the three stages of law firm growth. She explains how to secure sustainable growth by defi...
Who does not love to learn some high-impact marketing hacks? In today’s fast-paced world, everyone will do anything just to get their target market’s attention and convert it into actual sales. This is exactly what Eric Eden bring to this conversation with Karin Conroy. Tune in as the Founder and Chief Marketer of Workverse reveals the actionable marketing strategies...
Images can convey messages in a unique way that words simply cannot, making them essential elements in building a strong marketing campaign. Branding and book photographer John DeMato joins Karin Conroy to discuss the best photo strategies to elevate your law firm’s b...
Lawyers who desire to succeed in their craft must learn the art of public speaking and hone their presentation skills. Otherwise, they can never exercise their influence or connect with other people. Karin Conroy sits down with presentation pitching and speaker coach Juanita Wheeler to discuss how lawyers can build their brand and reputation through persuasive public...
In this episode, I’m joined by Angelo Ponzi, a Fractional Chief Marketing Officer at Kraft, and together we delve into the strategic methodologies behind effective law firm marketing.
Angelo explains the importance of starting with comprehensive market research to understand customers, competitors, and opportunities. He emphasizes the critical nature of a robust strategy before diving into tactical actions such as website desi...
In this episode, I’m joined by Pete Everitt, and we dive into the intricacies of Google Analytics 4 (GA4), AI's role in the legal industry, and strategies to boost SEO and conversions for law firms.
We discuss key differences between GA4 and Universal Analytics, setting up Google Analytics effectively, and optimizing website conversions. Additionally, we explore the impact of AI on search, creating meaningful content, and leve...
In this episode, Jonathan Steele, a Chicago-based divorce attorney and partner at Behrman LLP, shares crucial insights on cybersecurity tailored for law firms. The discussion covers prevalent digital threats like phishing attacks, business email compromises, and domain security issues.
Jonathan stresses the importance of identifying suspicious emails, employing preventive measures such as DMARC, DKIM, and SPF records, and the ...
In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.
John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics a...
In this episode, Mark Stern, CEO of Custom Box Agency, discusses strategies for enhancing client engagement and optimizing the customer journey to drive faster results and better experiences.
The conversation covers the application of marketing funnels, the importance of physical experiences, and how to create premium customer interactions. Mark emphasizes the role of strategic client engagement in driving revenue, particularl...
In this episode, Paul Counts and Shreya Banerjee return with excitement to discuss the evolution of SEO and its critical role in marketing strategies for law firms.
They delve into the concept of 'Social SEO', which emphasizes creating keyword-focused content to improve search engine visibility on social media platforms like Instagram and TikTok. The episode also compares past and present SEO practices, such as the shift from ...
In this episode, Cindy Chang, a personal brand coach and marketing strategist, discusses sustainable client relationships and strategic branding for business owners, particularly those in service-based industries.
Cindy shares insights from her experience working with Fortune 500 companies and running her own business, The Hustling Heart. Key points include the importance of distinguishing oneself from the company, the role of...
Popular Podcasts
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.