The Podcast Advice Show: Make a Better Podcast

Do podcast ratings really help you chart? Do you need video? And is there such a thing as the perfect episode length? Join Ant and Damien as they bust six of the biggest myths in indie podcasting and separate useful advice from outdated rules.

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Why should a business make a podcast and how do you know if it’s worth the time and money? Ant and Damien look at what a B2B podcast can actually do for a company, how many listeners really matter, what makes a good host, and how to judge whether a show deserves another season. They’re joined by Niall Sullivan from Siemens to share what he’s learned from making B2B podcast content in the real world. Expect practic...

If you’re an indie podcaster, when does something you love making start to feel like another job? In this mental health special in aid of CALM, Damien St John and Ant McGinley talk about the pressure to stay consistent, obsessing over podcast analytics, feeding the social media machine and knowing when it’s time to take a break. With insight from podcasting advocate and Hall of Famer Elsie Escobar, they explore what a h...

Busy podcasting alongside work, family and everything else?

The Podcast Advice Show is back with practical advice, honest experience and useful conversations for independent podcasters.

Damien St John and Ant McGinley talk to podcasters like you about advice growth, audience, analytics, promotion, monetisation and workflow advice learned along the way.

Hear what’s working (and why), what isn’t and how you can ...

Tired of your podcast vanishing into the social media void? Discover how AI can revolutionise your keyword research and boost discoverability without the hefty price tag. Learn platform-specific strategies for TikTok, Instagram, and YouTube Shorts that actually work for indie podcasters. From trending hashtags to niche targeting, get actionable steps to make algorithms work for you, not against you. Hosted by Damien St John and Ant...

In this special episode recorded at the Podcast Show in London, Adam Jarrell and Joel Emery from Holy Smokes Audio discuss their journey from The Offensive to creating Sherlock & Co, the hit modern adaptation of Arthur Conan Doyle's stories. They share insights on found-footage audio drama techniques, building passionate fan communities, effective Patreon strategies, and working with Goalhanger Productions.

The duo reveal h...

In this special episode recorded at the Podcast Show in London, Damien St John and Ant McGinley explore AI's impact on podcasting for UK creatives with Cliff Fluet of Lewis Silkin/Eleven Advisory. Topics include voice cloning, automated editing and legal concerns like copyright and deepfakes. Hit play to discover how podcast creators are blending human creativity with AI innovation. If you find our battle-tested insight is useful, ...

Award-winning podcasters Damien St John and Ant McGinley expose the make-or-break element most creators overlook: your podcast artwork. That tiny square is digital real estate making thousands of first impressions daily. While you obsess over content, potential listeners judge your show in milliseconds based on visuals alone. Is your artwork inviting new listeners or sending them scrolling?

We uncover the critical mistakes that kil...

Award-winning podcasters Damien St John and Ant McGinley reveal how to avoid a cringe-worthy car crash and make your next interview an all-time classic. Together with actor Craig Parkinson (Line of Duty, Two Shot podcast) and journalists Eva Krysiak (Everyone Else podcast) and Jon Weeks (Which?, Evening Standard), we explore the delicate art of drawing authenticity from guests. From pre-interview rituals that establish trust to rec...

Hosted by award-winning podcasters Damien St John and Ant McGinley, this episode dives into the world of content promotion with Oliver Wellington, Co-Founder of Headliner.

Learn how a new solution looks set to revolutionise how audiences discover and consume podcasts through snackable content - and what this means for indie podcasters looking to grow their audience. Plus the usual healthy dose of expert opinion that could level up ...

Hosted by award-winning podcasters Damien St John and Ant McGinley, this episode explores the ethical challenges facing true crime podcasters. Together with Adam Lloyd from the UK True Crime podcast, we examine when coverage becomes exploitation, whether creators should contact victims' families, how to ensure accuracy without journalism training, the ethics of monetising tragedy, and balancing engagement with dignity.

For independ...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. In this episode of we break down the essential elements of a perfect podcast introduction with Katie Paterson from The Podcast Host. Learn why your intro is critical for both new and returning listeners, discover the ideal length for maximum engagement, and explore practical techniques t...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. Before you quit, discover the 5 essential questions that could transform your podcasting journey. Vic Turnbull, Founder of Mic Media, explores how to reconnect with your audience, find your unique value proposition, and create sustainable production processes. Plus, get practical tips on...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. Thinking about going for a podcast award? Brilliant! But have you considered what you really want to get out of it? Your answer will not only affect your chances of winning but might also change how you approach your podcast going forward. Today, we explore why awards matter to podcaster...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. In this episode, we dive into what happens to your listeners' podcast data when they press play. For UK iPhone users, Apple's recent removal of Advanced Data Protection means your podcast information stored in iCloud now has less security. Together with Colin Gray, Founder at the Podcast...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. This episode of The Podcast Advice Show tackles the reality of podcast metrics, explaining that the median podcast gets fewer than 150 downloads per episode in a 30-day period, but raw numbers aren't everything.

Our expert guest, Charles Commins from Vibrant Sound Media, offers practical...

Hosted by award-winning podcasters Damien St John and Ant McGinley, the Podcast Advice Show is your go-to place for the latest tips and takeaways. This episode, featuring Sam Sethi of TrueFans, cracks the code of podcast monetization. We debunk myths about quick riches and explore the evolving world of brand sponsorships.

Learn why engagement beats downloads, how brands demand ROI, and how to leverage authentic integrations, affili...

In "Niche or Die," award-winning podcaster and presenter coach Kate Cocker reveals why niching down is essential in today's crowded podcasting world. With millions of podcasts, finding your unique voice is key. Discover how to pinpoint your expertise, audience needs, and market opportunities to become a go-to authority and attract loyal listeners. If you find our battle-tested insight useful, you can buy us a coffee at https://buym...

Hosted by Damien St John and Ant McGinley. Tired of pouring your heart into episodes only to see minimal download numbers? You're not alone. In this episode, we reveal the real reasons why most podcasts struggle to scale - and how to make changes.

Featuring insider strategies from Jim Salveson, Director of Sport, Sport Social Podcast Network, to help you navigate today's algorithm-driven landscape. Whether you're just starting out ...