What’s a Podcast?: The Revolution Redefined
What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium. Once an independent, audio-first frontier, podcasting is now being redefined by the rise of video, platform exclusivity, and the battle for control. Featuring candid insights from over 30 industry pioneers—including Ira Glass, Guy Raz, Adam Carolla, and Leo Laporte—this series takes listeners inside the high-stakes tug-of-war that will determine the fate of the industry. As platforms like YouTube and Spotify blur the boundaries between podcasts and video content, What’s a Podcast? asks the hard question: if we don’t act now, will podcasting lose the very thing that made it revolutionary? This isn’t just a podcast. It’s a wake-up call.
Episodes
This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums.
At IFC, Evan pioneered the podcast-to-TV pipeline (Comedy Bang Bang, WTF with Marc Maron)....
Kill the word podcast? Our guest votes yes.
This week on “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts AJ Feliciano (former GM of The Roost Network) for a deep dive on how The Roost became the in-house “media company of tomorrow.”
AJ is all-in on 360 content. He even built a flywheel for how podcasts can pivot into video so they can “pump [distribution platforms] with ...
This week, in a podcast studio, somewhere on the final frontier, Dan Granger (CEO, Oxford Road & Veritone One) and John McDermott (Co-Founder, Caloroga Shark Media) boldly go where nobody’s gone before, to discuss how there’s plenty of room in podcasting for celebrities AND friends to talk Star Trek and beyond. This episode of “What’s a Podcast? - The Extended Interviews”&nb...
Hope you’re good at math, because podcasting is about to multiply.
This week on the Media Roundtable limited series “What’s a Podcast? - The Extended Interviews,” Dan Granger (CEO, Oxford Road & Veritone One) hosts Bryan Barletta (Founder and Partner, Sound Profitable) to peel back the layers of podcasting.
“I want it [the podcast definition] to be...
Hot tip for CAOs: Find a podcaster who believes in 'good promotion' like Ira Glass.
Dan Granger (CEO, Oxford Road & Veritone One) sits down with Audio Legend and Podcast Pioneer Ira Glass (Host, Executive Producer, This American Life) in a new episode of “What’s a Podcast? - The Extended Interviews.” This week’s episode is sponsored by our friends at Fairing.
“ You re...
CAOs, there’s a number out there in the world that if you knew it, it’d change your business forever. Our guest on this week’s episode of the Media Roundtable found that number— How’d he do it? Join Dan Granger (CEO, Oxford Road & Veritone One) as he hosts Hernan Lopez, (Founder, Wondery & Owl & Co) in a special double episode to talk about the BIGGEST...
Ah, podcasts–those “little masterpieces for your ears.”
We’re back with another episode of our limited series, ‘What’s a Podcast? - The Extended Interviews.’ We have an all-star panel of industry insiders to debate what a podcast is — and what it could be.
Dan Granger (CEO, Oxford Road and Veritone One) hosts:
Larry Rosin (President, Edison Research)
Three brothers have taken podcasting by storm. And this week, they share the secret to turning everything they touch to podcast gold. In our limited series “What’s a Podcast? The Extended Interviews,” we sit down with the creators of the fastest-growing independent media network in the world, the MeidasTouch.
Dan Granger (CEO, Oxford Road and Veritone One) hosts Ben, Brett, ...
The Media Roundtable limited series: “What’s a Podcast? – The Extended Interviews” continues with this crucial debate. This week's episode is sponsored by Fairing.
Dan Granger (CEO, Oxford Road and Veritone One) teams up with Larry Rosin (President, Edison Research) for our extensive qualitative and quantitative journey to define what a ‘podcast’ is in 2025. This episode is a cul...
Presenting The Media Roundtable Limited Series: “What’s a Podcast? – The Extended Interviews.” This week we have a guest who’s not only influential in podcasting history but in Oxford Road history too.
While conducting interviews for the series, Dan Granger (CEO, Oxford Road and Veritone One) got a chance to sit down with audio legend Adam Carolla (Host of The Adam Caro...
So… what is a podcast in 2025? As video takes over and platforms tighten their grip, the medium faces an identity crisis. In our final episode, we examine what’s at stake and where podcasting might go next. You’ll hear from industry leaders like Guy Raz, James Cridland, Dan Franks, and AJ Feliciano as they wrestle with the evolving definition of podcasting, the tension between independence and algorithms, and the future of...
After Serial broke the sound barrier, podcasting went from niche to everywhere—fast. In this episode, we follow the industry through its Hollywood makeover, the rise of podcast celebrities, and a pandemic-era boom that flooded the market with new voices. Hear from insiders like Bryan Barletta, Pete Birsinger, and the Meiselas Brothers on how podcasting became a business, a brand builder–for D2C brands and podcasters’ perso...
Podcasting didn’t start with a business plan—it started with rebels, weirdos, and accidental pioneers tinkering in garages. In Episode 1 of What’s A Podcast?, we trace the medium’s origin story—from the earliest RSS hacks to the moment Steve Jobs brought podcasts to iTunes. Along the way, you’ll hear from Adam Carolla and Leo Laporte on bypassing traditional media, and Ira Glass on how public radio helped shape podcasting’...
What’s a Podcast?: The Revolution Redefined is a provocative three-part series that unpacks the identity crisis, evolution, and future of podcasting. Produced by Oxford Road, the leading agency in podcast advertising, and Shaun Colón (Age of Audio), and hosted by industry veteran Allyson Marino, this series goes beyond nostalgia to expose the seismic shifts reshaping the medium.
Once an independent, audio-first fro...
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