Muhami Matters
Muhami Matters is the podcast where credibility meets clarity across law, business and professional services. Hosted by Chris Adams, founder of CJA Consulting and Muhami, the show delivers practical insight for professionals and business leaders who are navigating growth, visibility and trust in today’s noisy marketplace. Every episode is designed to empower, inform, and connect you with trusted legal advisors, respected industry experts and influential thought leaders - providing insights, strategic perspectives and practical advice. You’ll hear from legal experts, business leaders, marketers and coaches on the strategies that actually work. Muhami Matters explores how professionals and businesses can build trust, attract the right clients and grow with proven strategies and practical tips. Whether you’re a lawyer growing your practice, a business leader navigating strategic decisions, or simply seeking clear, actionable guidance, you’re in the right place. For full information on Muhami visit us at www.muhami.ae Hosted on Acast. See acast.com/privacy for more information.
Episodes
In this episode, Chris Adams speaks with Shayan Khan, Founder of Octotech, about how employees can become authentic brand ambassadors for their organisations on LinkedIn.
Shayan shares:
✅ Why your people are your brand
✅ How to align personal and company values online
✅ Tactics for growing visibility and engagement
✅ What works — and what doesn’t — in personal branding
👤 Guest: Shayan Khan – Founder, Octotech
- LinkedIn: ht...
🎥 Trailer | Muhami Matters – Episode 19
This week, Chris Adams speaks with Shayan Khan, Founder of Octotech, about the power of employee advocacy and how professionals can become brand ambassadors for their organisations.
🔑 Key insight from Shayan: “When someone visits your profile, they need to know what you stand for. Your profile needs to be a landing page.”
📅 Full episode drops Monday!
👤 Guest: Shayan Khan ...
In this episode of Muhami Matters, Chris Adams speaks with Joseph McGuire, founder of Clearsight Communications and author of FaceFacts. Known as “The Human Lie Detector”, Joseph shares practical ways leaders can decode body language, facial expressions and subtle nonverbal cues to make smarter decisions in negotiation, hiring and cross-cultural leadership.
What we cover
- Why silence is a powerful tool in interviews and negoti...
👀 Can you really tell when someone is lying?
This week on Muhami Matters, we meet Joseph McGuire, founder of Clearsight Communications and author of FaceFacts. Known as “The Human Lie Detector”, Joseph shares how to read faces, decode body language, and make smarter decisions in business and beyond.
🎙️ Full episode out Monday 1 September.
Guest: Joseph McGuire
Host: Chris Adams
#M...
Why does so much legal content fail to connect with clients?
In this episode of Muhami Matters, host Chris Adams speaks with Lori Karpman, a lawyer turned copywriter who’s on a mission to help legal professionals tell better stories and grow their firms through persuasive content.
Lori shares:
- Why “pain and solution” beats features and benefits
- Why lawyers should stop writing for other lawyers
- What makes story brand mark...
In this episode teaser, Chris Adams is joined by lawyer-turned-copywriter Lori Karpman of The Copy Lab, who reveals why lawyers writing for other lawyers is a missed opportunity, and how storytelling, not legalese, wins clients.
Hear a glimpse of:
- What “pain and solution” copywriting really means
- Why legal professionals should consider ghostwriters
- How Lori uses story branding to turn complex legal ideas into client-friendly co...
Founder-led law firms often make the same costly mistake: buying technology they don’t need, or failing to make the most of the tech they have.
In this episode of Muhami Matters, Chris Adams speaks with Alex Hutchinson, a fractional CTO and legal tech consultant, about how to cut through the vendor noise, avoid wasted spend, and align IT strategy with real business needs.
💡 What you’ll learn in this episode:
- Why under...
From the fast pace of NYC’s photojournalism scene to surviving a traumatic brain injury that changed everything, Bjorn Callius’s story is one of radical transformation.
In this episode of Muhami Matters, Chris Adams speaks with Bjorn about:
- Rebuilding life and career after losing 30% of his brain
- Turning neurodivergence into a business advantage
- Creating structure from chaos to unlock creative leadership
- Practical tools and ...
What does it take to keep selling when the silence is deafening? In this episode of Muhami Matters, host Chris Adams sits down with Janine Lingenfelder, founder of Jelani Sales and the SNAP method, to talk about resilience, rejection, and building confidence in the quiet.
Janine shares real-world stories and strategies for:
- Handling ghosted leads
- Building a rhythm of follow-ups without burnout
- Cultivating confidence when ex...
In this energising and straight-talking episode of Muhami Matters, Lucy Bradley, The Brand Commander, joins Chris Adams to challenge the marketing industry’s addiction to fluff, vague strategy, and buzzwords. Lucy brings her signature “no BS” energy to discuss how Tactical Marketing, marketing that’s purposeful, direct and measurable, is the future for brands who want to grow with integrity.
From her years of experience helping ...
Where does a service-based business even begin with AI? In this episode of Muhami Matters, Chris Adams discusses with Youssef Tawfik — a software engineer turned automation strategist — about the practical starting points for integrating artificial intelligence.
From outdated spreadsheets to scattered tech stacks, Youssef shares real-world examples and actionable advice on how SMEs can get their operations in order and begin app...
In Part 2 of our conversation with Alec Pearson from The Law Coach Collective, we go deeper into the challenges law firm leaders face — and what to do about them.
💼 Topics Covered:
– Strategic misalignment among law firm partners
– Why coaching still carries stigma in legal practice
– How AI is transforming legal workflows - and the risks!
– What younger lawyers want from firm leadership
– The...
In this episode of Muhami Matters, Chris Adams sits down with Alec Pearson to explore the evolving landscape of law firm leadership.
Alec, an executive coach and a founding member of The Law Coach Collective, offers a candid look into why technical brilliance alone no longer defines legal success.
Together, they discuss:
- Why law firm partners must now master leadership, emotional intelligence, and commercial thinking
- T...
In this episode of Muhami Matters, Chris Adams dives headfirst into headless website architecture with Robbie Mould, founder of Mativus and a specialist in secure, scalable web solutions for regulated industries.
They explore:
- 💡 What headless websites are (and why they matter)
- 🚀 The performance and SEO benefits of going headless
- 🔐 Website vulnerabilities in platforms like WordPress
- 🤖 How AI is reshaping web development w...
In this episode of Muhami Matters, host Chris Adams speaks with Stef Hinds, a former military officer turned executive coach, about burnout, identity loss and the hidden stressors professionals face at the top. Stef shares his personal transformation from a decorated military leader to someone rebuilding life after a breakdown and how that experience now helps him guide lawyers, executives and founders through similar journeys.
...
In this episode of Muhami Matters, host Chris Adams is joined by Nick Davies, Managing Partner of SBL International, for a masterclass on navigating fund structures, legal jurisdictions and regulatory frameworks in the UAE.
Nick brings a unique perspective from his years in Magic Circle and offshore firms, sharing practical guidance on how to set up and scale fund platforms in Abu Dhabi Global Market (ADGM), Dubai International ...
Your voice is your power - are you using it well?
In this episode of Muhami Matters, Chris Adams speaks with Ewa Ledeboer, a public speaking and voice coach who helps professionals across the legal and corporate world speak with clarity, credibility and confidence.
Whether you’re in the courtroom, the boardroom or pitching across a Zoom screen - how you sound matters as much as what you say.
You’ll learn:
- Why your voice...
In this episode of Muhami Matters, host Chris Adams is joined by Jamie Stewart, founder of Circle Networks, to explore how authentic networking can transform business growth.
Jamie shares the story behind launching Circle Networks during the COVID-19 lockdown, after becoming disillusioned with the traditional format of large, impersonal online networking events. Instead of pitches and muted screens, Circle focuses on small break...
What makes marketing content truly effective, especially in trust-based, professional industries? In this episode of Muhami Matters, Chris Adams is joined by Gareth Williams, founder of The Createologists, to explore the 5 fundamentals of content that connects: shareable, consistent, discoverable, targeted, and authentic.
They also unpack the power of storytelling, why real engagement matters more than impressions, and the often...
In this episode of Muhami Matters, host Chris Adams speaks with Mohamed Darwish, experienced legal consultant and founder of Darwish Legal Consultants, to explore the growing relevance of mediation in resolving commercial disputes - particularly in the hospitality and real estate sectors.
With nearly two decades of experience across the UAE, Egypt, Qatar, Turkey and the UK, Mohamed shares compelling insights into how m...
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