Social Currency with Sammi Cohen
On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.
Episodes
From small studios to celebrity status, Tracy Anderson has built one of the most influential—and imitated—fitness empires in the world. Today, Sammi sits down with the fitness icon whose method has shaped some of the most famous bodies in Hollywood to peel back the layers of the brand, the science, and the woman behind it.
Tracy opens up about the evolution of her signature method, the tension between exclusivity and accessibility...
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October 10, 2025 • 15 mins
Have you ever built a business around something you love—only to realize it’s draining your passion? In this episode, Sammi shares her full founder story: launching a matcha brand during business school, fighting to scale it, surviving the 2020 lockdown, and finally deciding to shut it down. She breaks down the unglamorous side of entrepreneurship, the identity shift that comes with closing a company, and why walking away can somet...
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Neil Parikh disrupted the sleep industry with Casper. Now, he’s using tech to disrupt one of the most pressing crises of our time: mental health.
As co-founder of Slingshot AI, Neil is building tools to close the care gap in behavioral health, expand access to therapy, and still keep human connection at the heart of it all. He joins Sammi to chat about the buzziest topics in AI: ethics, regulation, job replacement, job creation an...
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October 3, 2025 • 14 mins
Today, Sammi unpacks the dramatic meltdown of the Jeep brand. Once a cultural symbol that survived world wars and recessions, Jeep’s market share has now plunged to historic lows. Behind the scenes: a billionaire family dynasty, leadership obsessed with margins over customers, and a string of decisions so poor they’ll likely become a business school case study.
Sammi traces how Stellantis, the global auto conglomerate that owns Je...
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September 30, 2025 • 68 mins
Julia Hartz co-founded Eventbrite in 2006 with a bold vision: make ticketing accessible for anyone creating an event. Nearly two decades later, she’s still at the helm as CEO, having taken the company public in 2018 and steered it through one of the toughest crises imaginable—the pandemic, when live events disappeared overnight.
In this episode, Julia takes us behind the scenes of Eventbrite’s rise from scrappy startup to IPO, and...
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September 26, 2025 • 11 mins
Why is everything from your Starbucks drink to your popcorn now enhanced with extra protein? With 61% of Americans increasing their protein intake last year, cottage cheese sales skyrocketing 20%, and Starbucks rolling out drinks with 36 grams of protein, it’s clear this isn’t a fad—it’s a seismic shift in how we eat.
Sammi explores the cultural, medical, and social factors driving this change, including the influence of GLP-1 wei...
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Maria Davidson is making construction procurement cool— and a billion-dollar business. After studying philosophy, politics, and economics at Oxford and a stint in venture capital, Maria set her sights on one of the least “sexy” industries imaginable: construction. What started with her hustling for meetings by showing up at job sites with pizza has grown into Kojo, a platform processing over $4 billion in material orders annually—a...
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September 19, 2025 • 10 mins
From London’s 17th-century gentleman’s clubs to the meteoric rise of Soho House, private membership clubs have always been about more than cocktails and couches—they’re cultural status symbols. But as Soho House goes private again in a $2.7 billion deal, the playbook for exclusivity is being rewritten.
Today, Sammi unpacks the cracks in the traditional model and explores what’s next: hyper-niche communities, the luxury third-spac...
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From hand-bottling kombucha in an apartment kitchen to building a $500 million brand sold in tens of thousands of stores across the country, Vanessa Dew didn’t just build a company— she built a movement. As the co-founder of Health-Ade Kombucha, Vanessa turned a niche wellness drink into a household name, all while keeping true to the company’s artisanal roots. When Health-Ade was acquired in 2021, she had to redefine what success ...
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September 12, 2025 • 11 mins
Today, Sammi’s doing something a little different. She’s pulling back the curtain on her five years at Amazon—and the lessons she’s bringing with her as she builds Social Currency.
Sammi breaks down the three Amazon frameworks that really work: customer obsession (yes, the empty chair in meetings is real), the fiery but brilliant “disagree and commit rule,” and the counterintuitive magic of writing a press release… before you buil...
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September 9, 2025 • 61 mins
What do you do after creating a $255 million brand that reshaped an entire industry? If you’re Alli Webb, founder of Drybar, you sell it, rebuild, and then launch something even more personal.
Sammi and Alli go deep into the scrappy early days of Drybar, the chaos of scaling to hundreds of locations, and the bittersweet reality of selling your life’s work. Alli gets real about the toll entrepreneurship took on her personal life, t...
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September 5, 2025 • 10 mins
This summer, denim wasn't just a fashion statement—it was a battlefield. Today, Sammi unpacks how American Eagle, Gap, and Lucky Brand launched three wildly different campaigns that turned jeans into a referendum on identity, controversy, and cultural capital.
From American Eagle’s headline-grabbing Sydney Sweeney campaign to Gap’s inclusive girl-band-powered clapback, and Lucky Brand’s nostalgia-fueled Y2K revival with Addison Ra...
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Bill Ready has never been afraid to make big bets—and at Pinterest, those bets are paying off. Since becoming CEO, he’s doubled down on building a healthier internet: one where all accounts under 16 are private by default, AI is tuned for positivity, and users come away inspired instead of exhausted.
Today, Sammi sits down with Bill to trace his journey from his father’s auto shop in Kentucky to the helm of PayPal, Google, and now...
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August 29, 2025 • 12 mins
Seventeen years. $140 million in funding. And Goop—the empire Gwyneth Paltrow built on clean beauty, provocative candles, and aspirational wellness—is still not profitable.
Today, Sammi unpacks the paradox of Goop: a brand that pioneered the $6.3 trillion wellness industry, yet can’t seem to make money from it. From the downfall of Goop Beauty at Sephora to the unexpected success of Goop Kitchen, and the leadership style that insi...
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Some say cult-favorite beauty brand Tower 28 is an “overnight success”— but founder Amy Liu is here to share how the brand’s success was years in the making.
Today, Sammi and Amy dive into the real story behind Tower 28’s rise: from Amy’s scrappy Sephora pitch and pandemic launch to lessons from her friends and family fundraising round. Amy also gives her take on the perfect morning routine and the importance of picking the right ...
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August 22, 2025 • 6 mins
Fitness is the new religion. It sounds dramatic, but look around. People used to go to church on Sundays. Now they go to Barry's Bootcamp. Instead of confession, they cold plunge.
Today, Sammi unpacks how the boutique fitness boom became a new form of secular spirituality—complete with instructors as gurus, before-and-after photos as testimonies, and $10,000 luxury wellness retreats as modern pilgrimages.
But this isn’t just a c...
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What do Casper and Allbirds have in common, besides redefining modern D2C brands? They all worked with branding agency Red Antler before they became household names.
Today Sammi sits down with Emily Heyward, co-founder of Red Antler, the powerhouse creative agency behind some of the most iconic startups of the last decade. Emily shares how Red Antler went from a scrappy agency to the go-to partner for founders launching the next b...
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August 15, 2025 • 13 mins
What happens when a unicorn startup hires a spy to infiltrate its biggest rival? Welcome to the $28 billion battle between Rippling and Deel—where encrypted messages, crypto payments, burner phones, and a secret escape to Dubai are all part of the plot.
Today, Sammi unpacks the real-life espionage scandal playing out in Silicon Valley. At the center: two HR tech giants locked in a legal death match. One allegedly planted a spy ins...
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James Reinhart didn’t set out to change the way we shop—he just wanted to clean out his closet. But that simple idea turned into ThredUp, the giant and beloved resale marketplace. In today’s episode, Sammi sits down with James to unpack how he went from teaching in classrooms to disrupting closets.
They talk about the bold bet that helped ThredUp outsmart competitors, why the “Clean Out Kit” became their secret weapon, and what mo...
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August 8, 2025 • 9 mins
Would you spend $33 on toilet paper just because it looks good on your bathroom shelf? You’re not alone—and there’s a reason why. Today Sammi unpacks the rise of what she calls aesthetic utility—a consumer movement where everyday essentials are elevated into lifestyle flexes. Gone are the days of basic olive oil and generic hand soap; now, products like Flamingo Estate’s $48 EVOO or Skinny Confidential’s premium TP are selling stat...
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