Social Currency with Sammi Cohen

Social Currency with Sammi Cohen

On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.

Episodes

Everlane, Reformation and the Cracks in "Ethical Fashion"

August 11, 2026 • 15 mins
They launched a year apart with nearly identical pitches: shop online without the guilt. Everlane sold radical transparency about factory costs and markups. Reformation sold sustainable, vintage-inspired style with a wink. Both became the "ethical option" for a generation of shoppers, both took private equity money within months of each other in 2019 and 2020, and both saw their founders step back from day-to-day operations around ...
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Raina Moskowitz (The Knot) on the Wedding Economy, the Taylor Swift Effect and AI Planning

August 4, 2026 • 59 mins
About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so resilient? This week, Sammi sits down with The Knot CEO Raina Moskowitz to unpack the business of saying “I do.” Raina shares what it was like leaving Etsy to replace The Knot’s longtime founder, how weddings h...
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Kory Marchisotto (e.l.f. Beauty) on Acquiring Rhode, Building a Billion-Dollar Brand and Responding When Campaigns Don’t Land

July 28, 2026 • 65 mins
When Kory Marchisotto joined e.l.f. Beauty, the company had less than 10% brand awareness and roughly $200 million in revenue. Today, e.l.f.’s brands generate approximately $1.8 billion in global consumption—and have become some of the most culturally relevant names in beauty. In this episode, Kory joins Sammi from the Cannes Lions Festival to explain how she brought the rigor of luxury brand-building to an affordable ...
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Jennifer Wong (Aritzia) on Rising from Sales Associate to CEO, the Styling Suite Experience, and Building a Generational Brand

July 21, 2026 • 52 mins
Jennifer Wong started as a Sales Associate at Aritzia… 39-years later, she’s running the company as CEO. Today, Jennifer joins Sammi to share how she almost left Aritzia for a career in banking, why founder Brian Hill convinced her to stay, and what it was like succeeding him after nearly four decades working alongside him. She explains the philosophy behind Aritzia's "everyday luxury," why the company has continued i...
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Laney Crowell (Saie Beauty) on Raising Her First $1 Million, Building a Top Sephora Brand, and Magazine Culture

July 14, 2026 • 60 mins
What started as Laney Crowell's passion for magazines, beauty, and storytelling became Saie Beauty, one of the fastest-growing clean beauty brands in the world and a standout success story at Sephora. In this episode, Laney joins Sammi to share how she went from working in editorial and at Estée Lauder to raising her first million dollars with no fundraising experience, launching Saie just months before the pandemic, and turning a...
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Haley Sacks (Mrs. Dow Jones) on Money Psychology, Wealth Hacks, and How to Say No to an Expensive Bachelorette

July 7, 2026 • 66 mins
From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become one of the most influential voices in financial education, building a media empire around the idea that the secrets to wealth should be available to everyone. Haley joins Sammi to discuss the psychology behind our earliest money beliefs...
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Jamie Siminoff (Ring) on Near Bankruptcy, Amazon, and Shark Tank

June 30, 2026 • 67 mins
What does building a billion-dollar company actually feel like? According to Ring founder Jamie Siminoff, it's far less glamorous than most founder stories make it seem. Jamie joins Sammi to unpack the journey from almost running out of money to building Ring into one of the biggest consumer tech acquisitions in history. He explains why entrepreneurship can be deeply traumatic, how close Ring came to bankruptcy before appearing on...
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Peter Semple (Depop) on Scaling Beyond Gen Z, the CMO to CEO Pipeline, and the eBay Deal

June 23, 2026 • 70 mins
Peter Semple is CEO of Depop,  the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion.  Peter joins Sammi to break down how Depop built a community-first brand, why the company made the surprising decision to eliminate seller fees, and what it takes to scale beyond Gen Z without losing cultural relevance. They al...
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Gary Vaynerchuk (VaynerX) on the Next Digital Gold Rush, AI, and Intellectual Property

June 16, 2026 • 57 mins
Twenty years after uploading his first YouTube video, Gary Vaynerchuk is still obsessed with where attention is going next. Today, he joins Sammi to talk about his predictions and why it’s not too late to get started on social media. Gary explains why he believes social media has become “interest media,” how AI and authenticity are not mutually exclusive, and why quantity remains one of the biggest competitive ad...
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Matilda Djerf (Djerf Avenue) on Creator-Led Brands, Secrets Behind 300% Growth and Tough Lessons in Entrepreneurship

June 9, 2026 • 66 mins
Matilda Djerf transformed a growing social media audience into Djerf Avenue: a global lifestyle brand and an aesthetic that has genuinely shaped internet culture from fashion to beauty to the now-iconic Matilda Djerf hair.  In this episode, Matilda joins Sammi to share the full story behind Djerf Avenue— from packing orders with friends and family in an empty warehouse to scaling through the pandemic when nobody knew wh...
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Eugene Remm (CATCH) on the Business of Vibe, Restaurant Economics and Critics Who Gatekeep

June 2, 2026 • 51 mins
Eugene Remm didn't set out to build a hospitality empire. He started as a bartender, worked in nightlife, and chased success through New York's club scene… until a major failure forced him to rethink everything. Today, Eugene is the co-founder of CATCH Hospitality Group, the company behind some of the most sought-after restaurants in America, including CATCH, The Corner Store, Or’esh, and The Eighty Six. He breaks dow...
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Rick Caruso (Caruso) on Disney-Inspired Retail, Political Leadership, and Why California Is Losing Entrepreneurs

May 26, 2026 • 62 mins
Rick Caruso has spent decades reshaping Los Angeles through projects like The Grove, Americana at Brand, and Palisades Village. In this conversation with Sammi, Rick talks through his entrepreneurial strategy with real estate and beyond. Rick explains how he built a billion-dollar real estate empire by studying people instead of the industry, why he intentionally ignored traditional mall design rules, and the Walt Disney philosoph...
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Harley Finkelstein (Shopify) on AI Shopping Agents, Merit-Based Commerce, and the “Give a Sh*t Factor” That Makes Founder-Led Companies Win

May 19, 2026 • 68 mins
Harley Finkelstein believes we’re entering the most important shift in commerce since the invention of online shopping itself. As President of Shopify, Harley has helped build the infrastructure powering millions of businesses across more than 175 countries. Now, he says AI is about to fundamentally change not only how consumers discover and buy products online— but how “machine customers” might do our shop...
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Todd Kahn (Coach) on Winning Gen Z, Shrinking to Grow, and the Brand Turnaround That Changed Everything

May 12, 2026 • 58 mins
Todd Kahn took over the commercial responsibility for Coach in March of 2020. Two weeks later, he closed all North America stores.  Today, Coach CEO Todd Kahn sits down with Sammi to break down the strategy behind one of fashion’s biggest brand turnarounds, and why Coach had to do the exact opposite of conventional growth advice to pull it off. He explains why trying to be “for everyone” almost destroyed the...
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Rebecca Hessel Cohen (LoveShackFancy) on Building a Multi-Generational Fashion Brand, D2C Versus Retail, and Collaborations That Actually Work

May 5, 2026 • 69 mins
Rebecca Hessel Cohen didn’t set out to build a company, she just wanted better bridesmaid dresses. But that small idea turned into LoveShackFancy, a multi-generational, cult-favorite brand with dozens of stores, hundreds of retail partners, and a fiercely loyal community. Today, Rebecca joins Sammi to break down the unfiltered reality of building a fashion business from scratch. From leaving her dream job at Cosmopolitan, to...
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Steven Schwartz (Whop) on Building a Unicorn, Creating Millionaires, and the Future of Work

April 28, 2026 • 56 mins
What if the future of work doesn’t look anything like the office jobs we were told to chase? Steven Schwartz started building businesses as a teenager and eventually turned that obsession into Whop, one of the fastest-growing marketplaces for internet businesses. Today, the company is valued at $1.6 billion and helps thousands of people earn income online. In this episode, Steven joins Sammi to break down how he met his co-...
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Suzy Welch (NYU) on the Joy of Getting Fired, Decoding the 10/10/10 Method, and Why Most People Settle for a B+ Life

April 21, 2026 • 60 mins
Suzy Welch has built a career helping people answer one deceptively simple question: What should I do with my life? She’s a bestselling author, professor at New York University Stern School of Business, former editor at Harvard Business Review, and creator of the “Becoming You” methodology. Today Sammi sits down with Suzy to unpack why getting fired can actually benefit your career, why so many people get trapped...
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Jay Luchs (Newmark) on Building a Real Estate Empire, Strategy for Brick and Mortar, and Newbie Lease Mistakes

April 14, 2026 • 51 mins
If you’ve driven through Los Angeles, you’ve already met today’s guest. Jay Luchs is one of the most influential retail real estate brokers in LA; his “For Lease” signs are plastered across the city’s most valuable streets, from Rodeo Drive to Melrose. But behind those signs is a business built on relationships, taste, and a deep understanding of what actually makes a retail concept work. In thi...
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Shreya Murthy (Partiful) on Winning Over Gen Z, Beating Copycats and Engineering Fun

April 7, 2026 • 62 mins
Shreya Murthy built one of the rare social apps people want to open—and then immediately close. It’s all going according to plan. Her company, Partiful, has quietly become the go-to way Gen Z and millennials plan parties, birthdays, dinners—and even weddings. But what’s more interesting is how it won: by rejecting everything Big Tech historically has optimized for. In this episode, Shreya sits down with Sa...
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Seth Goldman (Just Ice Tea) on Selling Honest Tea to Coca-Cola, Starting Again, and the Future of Food

April 3, 2026 • 45 mins
Seth Goldman built one of the most iconic beverage brands of the last two decades… only to watch it get discontinued by Coca-Cola. In this episode, Seth tells Sammi the full story: bootstrapping Honest Tea in the late ’90s when the category didn’t exist, educating consumers one sample at a time, and eventually partnering with Coca-Cola to scale what he believed could become a billion-dollar brand. Then came the ...
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