Social Currency with Sammi Cohen

Social Currency with Sammi Cohen

On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead. New episodes drop every Tuesday and Friday. Follow now to stay in the know. Want more? Find Sammi on Instagram @sammicohentalks.

Episodes

September 29, 2026 • 15 mins
For the first time in its history as a public company, Peloton turned a profit. After years of billion-dollar losses, the fitness brand posted $63 million in net income this fiscal year. Just three years ago, it was a punchline. Today, Sammi unpacks how Peloton went from pandemic darling to cautionary tale and back again. She revisits the crash that wiped out $40 billion in market value, founder John Foley's exit, and the Sex and ...
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Nearly a billion people open Snapchat every month, and almost half a billion use it every single day. Fifteen years after Evan Spiegel and his co-founders launched the app, formerly known as Peekaboo, out of a Stanford dorm room, Snap is betting its next decade on something you wear on your face. This week, Sammi sits down with Snap co-founder and CEO Evan Spiegel to talk through the evolution of the company, how he thinks about b...
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How does a scrappy startup beat Amazon when Amazon copies your product, undercuts your price and slaps its own name on it? According to Square co-founder Jim McKelvey, you don't. Except, once in a while, someone does. This week Sammi revisits one of her favorite conversations ever recorded for Social Currency: her sit-down with Jim McKelvey, the artist-turned-entrepreneur who co-founded Square (now Block) with Jack Dorsey. Jim ope...
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A federal judge just ordered an ice cream company to hand over nearly $24 million because their pint looked a little too much like someone else's. Today, Sammi breaks down the case of Van Leeuwen versus Rebel Creamery, a lawsuit that is about way more than ice cream. She explains how Van Leeuwen's pastel packaging, designed by the firm Pentagram in 2016, became one of the most valuable assets in the company's business and helped d...
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Dan Clancy's resume includes NASA, Google and Nextdoor, an unlikely path to becoming CEO of one of the biggest live streaming platforms in the world. This week, Sammi sits down with Dan to unpack what actually makes Twitch different from every other social platform: a community that survives even when the algorithm doesn't. Dan explains why he still streams himself as "DJ Clancy" (despite never once DJing), what that experience ta...
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August 25, 2026 • 16 mins
Chili's now goes through 65 million pounds of mozzarella a year, up from just 12 million four years ago. The reason traces back to a single TikTok video of a cheese pull that quietly turned a decade-old menu item into one of the biggest comeback stories in restaurant history. Today, Sammi breaks down exactly how Chili's pulled off what one analyst called the best turnaround in restaurant history. She digs into the operational fixe...
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Last year, $100 billion in housing payments flowed through Bilt's platform, and one in four apartment buildings in the US now runs on its system. So how did a rewards card for rent turn into one of the biggest players in AI-powered commerce? This week, Sammi welcomes back Bilt founder and CEO Ankur Jain to unpack how the company has evolved from a direct-to-consumer card product into a full ecosystem connecting apartment buildings...
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They launched a year apart with nearly identical pitches: shop online without the guilt. Everlane sold radical transparency about factory costs and markups. Reformation sold sustainable, vintage-inspired style with a wink. Both became the "ethical option" for a generation of shoppers, both took private equity money within months of each other in 2019 and 2020, and both saw their founders step back from day-to-day operations around ...
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About two million couples get married in the U.S. every year… and despite economic pressure, they continue to spend an average of $34,000 on the big day. So, why has the wedding industry remained so resilient? This week, Sammi sits down with The Knot CEO Raina Moskowitz to unpack the business of saying “I do.” Raina shares what it was like leaving Etsy to replace The Knot’s longtime founder, how weddings h...
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When Kory Marchisotto joined e.l.f. Beauty, the company had less than 10% brand awareness and roughly $200 million in revenue. Today, e.l.f.’s brands generate approximately $1.8 billion in global consumption—and have become some of the most culturally relevant names in beauty. In this episode, Kory joins Sammi from the Cannes Lions Festival to explain how she brought the rigor of luxury brand-building to an affordable ...
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Jennifer Wong started as a Sales Associate at Aritzia… 39-years later, she’s running the company as CEO. Today, Jennifer joins Sammi to share how she almost left Aritzia for a career in banking, why founder Brian Hill convinced her to stay, and what it was like succeeding him after nearly four decades working alongside him. She explains the philosophy behind Aritzia's "everyday luxury," why the company has continued i...
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What started as Laney Crowell's passion for magazines, beauty, and storytelling became Saie Beauty, one of the fastest-growing clean beauty brands in the world and a standout success story at Sephora. In this episode, Laney joins Sammi to share how she went from working in editorial and at Estée Lauder to raising her first million dollars with no fundraising experience, launching Saie just months before the pandemic, and turning a...
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From the FIRE movement, to the rent versus buy debate and financial fibs, today Sammi is tackling the biggest money questions of the moment with Haley Sacks. Haley Sacks (Mrs. Dow Jones) has become one of the most influential voices in financial education, building a media empire around the idea that the secrets to wealth should be available to everyone. Haley joins Sammi to discuss the psychology behind our earliest money beliefs...
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What does building a billion-dollar company actually feel like? According to Ring founder Jamie Siminoff, it's far less glamorous than most founder stories make it seem. Jamie joins Sammi to unpack the journey from almost running out of money to building Ring into one of the biggest consumer tech acquisitions in history. He explains why entrepreneurship can be deeply traumatic, how close Ring came to bankruptcy before appearing on...
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Peter Semple is CEO of Depop,  the fashion resale marketplace that became one of Gen Z's most influential shopping platforms and completely changed how a new generation thinks about secondhand fashion.  Peter joins Sammi to break down how Depop built a community-first brand, why the company made the surprising decision to eliminate seller fees, and what it takes to scale beyond Gen Z without losing cultural relevance. They al...
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Twenty years after uploading his first YouTube video, Gary Vaynerchuk is still obsessed with where attention is going next. Today, he joins Sammi to talk about his predictions and why it’s not too late to get started on social media. Gary explains why he believes social media has become “interest media,” how AI and authenticity are not mutually exclusive, and why quantity remains one of the biggest competitive ad...
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Matilda Djerf transformed a growing social media audience into Djerf Avenue: a global lifestyle brand and an aesthetic that has genuinely shaped internet culture from fashion to beauty to the now-iconic Matilda Djerf hair.  In this episode, Matilda joins Sammi to share the full story behind Djerf Avenue— from packing orders with friends and family in an empty warehouse to scaling through the pandemic when nobody knew wh...
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Eugene Remm didn't set out to build a hospitality empire. He started as a bartender, worked in nightlife, and chased success through New York's club scene… until a major failure forced him to rethink everything. Today, Eugene is the co-founder of CATCH Hospitality Group, the company behind some of the most sought-after restaurants in America, including CATCH, The Corner Store, Or’esh, and The Eighty Six. He breaks dow...
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Rick Caruso has spent decades reshaping Los Angeles through projects like The Grove, Americana at Brand, and Palisades Village. In this conversation with Sammi, Rick talks through his entrepreneurial strategy with real estate and beyond. Rick explains how he built a billion-dollar real estate empire by studying people instead of the industry, why he intentionally ignored traditional mall design rules, and the Walt Disney philosoph...
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Harley Finkelstein believes we’re entering the most important shift in commerce since the invention of online shopping itself. As President of Shopify, Harley has helped build the infrastructure powering millions of businesses across more than 175 countries. Now, he says AI is about to fundamentally change not only how consumers discover and buy products online— but how “machine customers” might do our shop...
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