Brand Architect
At the crossroad between marketing and tech the podcast is covering topics related to tech, startups, marketing, personal branding, audience building and communities. What’s you’ll have here will help you establish and grow a human brand. And believe me human brands always win!
Episodes
In this episodes we discuss:
- Importance of the storytelling in marketing
- What kind of stories could you tell
- The importance of transparency
- How to find your differentiator
- what is a fractional CMO
- The future of work
In this episode we talk about
- Importance of the online communities
- How Appics managed to build such a loyal community
- Influencer marketing
- Authenticity online
- Importance of he cooperation with other partners
- Future trends of the social media platforms
In this episode we spoke about: Personalisation in marketing Community building How to choose your niche The personality behind tech brands How to get leads from LinkedIn Being real on social media Building and showcasing expertise online
In this episode we spoke about:
- The importance of the marketing involvement from the start
- The need for the tech and marketing departments to work closely together
- The role of the ego of the tech founders
- How do reach out to potential early adopters in a right way
- Non linear career paths
- The value of (real) diversity and tech recruitment
- Tech startup branding and the importance of buildin...
My today's guest is Andy Foote. Andy is LinkedIn content and brand coach, founder of LinkedInsights.com and creator of FOOTE-NOTES podcast.
In this episode we discuss:
- how much has LinkedIn changed over the years
- "overnight" success
- what to do when you're invisible on LinkedIn
- LinkedIn engagement pods
- LinkedIn algorithm
- how to s...
In this episode we speak about
- The value of experience
- The experience economy
- Brand and commodities
- Becoming the story everyone is sharing
- Experience in marketing
In this episode we speak about
- data driven marketing and human stories
- importance of personalising content
- how one chooses target audience
- advertising and promotion
- how to find unique angle
In this episode we discuss:
- Online content creation
- Personal branding and positioning
- The 7 Vs framework
- LinkedIn and its algorithms
- How to choose the right platform
- Monetizing your content
In this episode we speak about:
- How to build audiences of buyers from scratch
- Virtual events
- How to adjust your marketing during the COVID 19
- How to create a content that builds an audience
- Cold emails and their impact on your brand
- How do you choose a the right business mentor?
- Predictions for post coronavirus period
Today I spoke with Chris Walker. Chris is the founder and CEO of Refine Labs. Their Revenue Engine Optimization formula helps B2B companies grow revenue, increase pipeline velocity, and lower customer acquisition costs. In this interview talk about - how to start and grow your business - short term focused companies and the power of word of mouth - cold messaging on social and personalization - should you market during the coronavi...
Today I talk with Marc Mawhinney. Marc is "The Coach for Coaches", host of the podcast "Natural Born Coaches", and passionate about helping coaches achieve success. In this interview we discuss about:
- how Marc grew his audience and business
- how to pick a niche
- how much content you should give out for free
- how ti differentiate from others who offer similar services
- how to grow engaged Facebook group
- how did Marc create his bra...
Today I want to talk to you about something that you may not like to hear. Many people prefer not to tell you this.
Many people prefer to pretend this is not the case. But I need to tell you this anyway. So you are able to look at things realistically. So you avoid being disappointed because you had unrealistic expectations.
Here is the truth
Building an engaged and loyal audience takes time and loads of content creation.
Of cour...
Today I am talking to a good friend Jon Nastor. Jon is not only a proud dad, husband but he is also an online entrepreneur who loves creating, marketing and selling cool things online. His Hack The Entrepreneur podcast is a show which reveals the fears, habits, and inner-battles behind big name entrepreneurs and those on the path to success. The podcast was launched with the initial plan of having 30 cool conversations but later be...
Today I’d like to talk to you about something that comes up quite often.
These days I am being approached by people who, just like me few years ago are starting from scratch. No one knows them yet, they have not produced anything yet and they want to start but don’t know from where and how.
And I can totally und...
My guest is Joel Hughes and today we talk about websites.
In this interview we cover:
- how to make sure that your website differentiates from other websites
- elements that demonstrate your brand
- what makes a good website
- website design elements that help with conversion
- how to use your website to connect to your audience
- how to make a good web developer brief
- what is an ideal website
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known ...
As you have probably noticed I have missed my schedule. That has happened only few times over the last 2 years… and in fact that’s exactly what I want to talk to you about in today’s solo episode.
So why did I drift away from my schedule and skipped last week? Probably you expect a serious excus...
Today me and Peter Ross are talking about producing honest content, not having a niche, and how he engages with his audience. Peter blogged for years without getting any traction, until one day few months ago one of his posts on Medium called Lifestyle Design? Please, Shut the Fuck Up blew up. It went viral and many people (including me) discovered Peter and his content. So basically, Peter got into a position where the audience fo...
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