The Agents of Change Digital Marketing Podcast
Discover how to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business! AOC comes to you weekly with expert interviews on SEO, social media, lead generation, AI, neuromarketing, and everything you need to grow your business online and off. Listed as a top podcast for owners, marketers, and entrepreneurs from sites such as Inc., Entrepreneur, and hundreds of other marketing and business websites, this is the podcast that will make a difference to your bottom line. Subscribe today!
Episodes
October 14, 2026 • 23 mins
If you've ever searched for a local business and noticed the same three names in that little map box, you know how much those spots matter. If you run one of those businesses (or want to), you also know it can feel like a closed club. After nearly 30 years at flyte, I rebuilt our local SEO webinar from scratch because the ground had moved, and this episode is the short version of what I found. We'll walk through your Google Busines...
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October 7, 2026 • 32 mins
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September 30, 2026 • 29 mins
Some of the best content ideas in your company are probably stuck inside the heads of people who have absolutely no interest in writing a blog post. Jesse Harris shares how marketers can earn the trust of subject matter experts, draw out what they know, and turn highly technical expertise into clear, compelling content without watering it down. https://www.theagentsofchange.com/639 Need help with your branding, website, or digital ...
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September 16, 2026 • 29 mins
Substack has been on my radar for a while, but I'll be honest: I wasn't sure it had much to offer someone who already has a blog, an email list, and a few social channels up and running. Turns out I was asking the wrong question. This week I sat down with Tracy Friedlander, a former professional orchestra musician turned Substack strategist and the voice behind The Second Act Strategist, to find out what the platform can do for sma...
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September 9, 2026 • 35 mins
Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my own head: is generative engine optimization its own discipline, or just SEO wearing a trench coat and hoping nobody looks too closely? Andy has spent twenty five years building websites that turn into lead generation machines for B2B com...
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August 26, 2026 • 23 mins
Every time you ask ChatGPT or Claude for a recommendation, you're training it to know you better, and that changes everything about how customers find your business. My guest this week is Vivienne Wagner, founder and CEO of Houndstooth Media Group, and she's built her entire practice around helping business owners get recommended by AI the same way you'd ask a friend "who should I call for this?" We get into why clarity beats volum...
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August 19, 2026 • 28 mins
If your Google Ads budget keeps climbing while your results stay flat, you're not alone, and you're probably starting in the wrong place. My guest this week is Jeff Coleman, founder of Factor Four Marketing, who has spent more than two decades building results-driven Google Ads campaigns for everyone from local service companies to Fortune 500 brands. Jeff makes the case that most businesses jump straight into keyword research when...
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August 12, 2026 • 26 mins
Here's a question I ask every business owner who complains their marketing "isn't working": when's the last time you actually looked at your website like a stranger would? Because nine times out of ten, the traffic is fine. It's the website that's dropping the ball. My guest this week is Irwin Hau, founder of Chromatics and Conversion Cow, who's analyzed close to 70,000 websites (yes, 70,000) and built an entire framework around th...
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August 5, 2026 • 32 mins
LinkedIn is the one social platform that hasn't burned me out yet, and after this conversation, I understand why a lot more businesses should be paying closer attention to it. My guest is Kaila Vander Horn, head of content at Speedwork, a LinkedIn advertising agency where she runs organic strategy for B2B companies and the leaders behind them. We get into what thought leadership really means (spoiler: you don't need a corner office...
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July 29, 2026 • 38 mins
You already know stories beat spreadsheets when it comes to winning people over. But what if the story itself isn't even the most important part? This week I'm talking with Jennifer Gardner, a Los Angeles trial lawyer, persuasive communication speaker, and administrative law judge who's spent three decades convincing juries to see things her way. Jennifer breaks down what's actually happening in the brain when a story lands, why ad...
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July 22, 2026 • 33 mins
If you've ever felt like local search is a game rigged for the big guys with bottomless ad budgets, this episode is going to change how you think about winning. My guest, Nick Cohen, is a rare combination: a practicing attorney and the COO of Matador, where he helps over 180 law firms compete against much bigger competitors in local search. But don't let the law firm focus fool you. Everything Nick shares here about reviews, backli...
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July 15, 2026 • 35 mins
Most of us obsess over growing our email list, then greet new subscribers with... nothing. Maybe a generic "thanks for signing up" if they're lucky. Allea Grummert, email marketing strategist and owner of Duett, says that first stretch after someone joins your list is where relationships (and revenue) are won or lost. In this episode, she breaks down how to build a welcome sequence that answers your subscribers' biggest questions, ...
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July 8, 2026 • 35 mins
If you have ever opened your Google Analytics, felt your eyes glaze over, and quietly closed the tab, this episode is for you. I sat down with Kyle Akerman, a digital measurement consultant in Nashville who helps small B2B marketing teams turn data into decisions without the overwhelm. We get into why your analytics should work like a feedback loop, why three good questions beat thirty random metrics, and how 25 minutes on a Friday...
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July 1, 2026 • 41 mins
If you've been using ChatGPT or Gemini and quietly wondering whether you can trust everything it tells you, there's a Google tool built to solve exactly that problem. NotebookLM only works from the documents you give it, which means it's grounded in your own content instead of guessing at the entire internet. This week I'm joined by Lisa Monks, an Australian social media strategist and AI educator, who has spent the last few years ...
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June 24, 2026 • 34 mins
If your AI-generated images are starting to look like everyone else's, you're not alone. The problem isn't the tools. It's the approach. Jeff Sieh, visual content expert and host of Creator News Live, has been deep in the AI image generation world long enough to watch it transform from a novelty into a genuine workflow essential. In this episode, we get into how to develop your own visual style, how to use tools like Midjourney and...
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June 17, 2026 • 31 mins
If you've been trying to get your business cited by ChatGPT or Google's AI Overviews, you might be optimizing for the wrong thing entirely. Tom Rudnai, founder of Demand-Genius, spent two years running structured prompts across the full buyer journey and found something that should change the way marketers think about AI visibility. Most of the influence AI has on your potential customers happens long before it ever recommends a sp...
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June 10, 2026 • 29 mins
If you've been using AI tools to create content, generate ideas, or speed up your workflow, you probably haven't spent much time thinking about what could go wrong legally. But you might want to start. I sat down with Sharon Toerek, a marketing and intellectual property attorney who works exclusively with independent agencies, and she laid out the legal landscape around AI in a way that's practical, clear, and genuinely useful. No ...
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June 3, 2026 • 29 mins
If you've ever wondered why some brands just seem to "stick" while others fade into the noise, the answer might have less to do with budget and more to do with brain science. On this episode of the Agents of Change podcast, I sat down with MichaelAaron Flicker, CEO of XenoPsi Ventures and co-author of Hacking the Human Mind, to dig into the behavioral triggers behind some of the most iconic marketing campaigns in history. The best ...
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May 27, 2026 • 41 mins
I first found Eliot Prince the way most of us find the good stuff online: by falling down a YouTube rabbit hole. I was researching Claude Cowork, his video popped up, and within an hour I was organizing my downloads folder with agentic AI for the first time. Eliot is a UK-based AI trainer and curriculum developer who helps business owners and professionals use AI in practical, systematic ways. Today he joins me on the podcast to wa...
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May 20, 2026 • 33 mins
If you've ever opened Canva, slapped some text on a template, and called it a day, you're barely scratching the surface. Canva has quietly rolled out a suite of AI-powered tools that can batch-create branded graphics, generate images and video from text prompts, and resize everything for every platform in seconds. In this episode, I sit down with Maliha Khan, a strategy-first marketing consultant and the creative force behind Khann...
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