What You Will Learn

We're proud to officially launch our brand new book: ATTITUDE

https://www.whatyouwilllearn.com/attitude/

We wanted to work out a common thread between all of the successful people we'd read about over our 7-year podcasting journey. What linked the entrepreneurs, CEOs, politicians, musicians, managers, thoughts leaders, artists? Their ATTITUDE.

We pulled together the best lessons form the best books on the topic, and grouped them ...

Ashto and Jonesy are back with an exciting podcast episode, this time diving into the empowering book "What To Do When It's Your Turn" by Seth Godin. In this captivating discussion, they explore Godin's transformative ideas on embracing uncertainty, conquering fear, and unlocking personal potential. Through insightful conversations, they share practical strategies and thought-provoking insights to inspire listeners to take charge o...

Join Ashto and Jonesy in their latest podcast episode as they explore the captivating book, "Peak" by Chip Conley. Drawing from Conley's expertise in psychology and business, as well as his personal experiences, they uncover the profound insights and practical strategies presented in "Peak." They examine key concepts such as emotional intelligence, cultivating a growth mindset, and finding purpose in one's work.

Through engaging...

Join Ashto and Jonesy in the latest podcast episode as they explore the powerful book, The 50th Law, written by Robert Greene and 50 Cent. This book offers a unique perspective on success, drawing on the experiences of 50 Cent, one of the most successful rappers of all time, and the timeless wisdom of historical figures.

In this episode, Ashto and Jonesy delve into the key concepts of The 50th Law, discussing how fear and insecu...

We're proud to announce our brand new book: ATTITUDE.

Check it out at: https://www.whatyouwilllearn.com/attitude/

Life is unpredictable and full of things we can’t control. 

The only thing we can truly have power over is our attitude. 

We don’t always have a choice in what happens to us, but we always get to choose how we respond. Adam and Adam have extracted the most valuable insights about attitude from some of th...

Join Ashto and Jonesy in the latest podcast episode as they discuss the game-changing book, The Challenger Sale. Written by Brent Adamson and Matthew Dixon, this book challenges traditional sales approaches by introducing a new selling methodology that has transformed the world of sales.

In this episode, Ashto and Jonesy explore the key concepts of The Challenger Sale and how it has revolutionized the way salespeople interact wi...

Join Ashto and Jonesy in the latest podcast episode as they explore the fascinating world of cold reading and the book that has become the definitive guide on the topic, The Full Facts Book of Cold Reading. Written by Ian Rowland, a renowned mentalist and magician, this book provides a comprehensive and insightful overview of the art of cold reading, a technique used by psychics, mediums, and mentalists to give the illusion of havi...

Join Ashto and Jonesy in the latest podcast episode as we explore the groundbreaking book, The Sovereign Individual, by James Davidson and Lord William Rees-Mogg. Written in 1997, this prescient work envisions a future where individual has unparalleled freedom and control over their own lives, breaking free from the constraints of traditional nation-states and governments.

In this episode, we delve into the key concepts of The S...

Join Ashto and Jonesy in this week's episode as they explore the world of design and innovation through the lens of "The Law of Simplicity". Authored by renowned designer and technologist John Maeda, this book offers a compelling argument for the power of simplicity in design and how it can be leveraged to create meaningful and impactful products and experiences.

Through insightful anecdotes and practical examples, Maeda present...

Join Ashto and Jonesy this week as they review Bubble or Revolution, a comprehensive book that delves into the topic of blockchain and cryptocurrencies. Written by Silicon Valley leaders from Google, Microsoft, and Facebook, Bubble or Revolution provides a balanced, comprehensive, and accessible analysis of these technologies. 

While the Harvard Business Review and venture capitalist Marc Andreessen have hailed the blockcha...

This week, Ashto and Jonesy learn the exciting new model of customer management through Customer Success, co-authored by Nick Mehta, Dan Steinman, and Lincoln Murphy. Enabling customers to understand the value in your products can result in creating a loyal customer base and safeguarding long-term recurring revenue. This book explains how business relationships have changed, and why B2B vendors must focus on delivering success for ...

Join Ashto and Jonesy in this week’s episode as they delve into the fascinating world of Nike and its founder Phil Knight. In his candid and captivating memoir Shoe Dog, Knight reveals the inside story of Nike's early days as a daring start-up and its evolution into one of the most iconic and profitable brands in the world.

Fresh out of business school in 1962, Knight borrowed $50 from his dad to import high-quality, low-cost at...

Gleaned from Thomas Kuhn’s The Structure of Scientific Revolutions, this week’s episode discusses the need for occasional revolutions in the world of science. 

When it was first published in 1962, The Structure of Scientific Revolutions marked a significant milestone in the history and philosophy of science. In this book, Kuhn argues that major scientific breakthroughs don’t come from everyday experimentation and data gathe...

This week, Jonesy and Ashto adopt creative strategies to develop their mental strength and capacity from The 5 Elements of Effective Thinking. Written by Edward B. Burger and Michael Starbird, this book presents practical methods that offer innovative solutions to difficult challenges in your life. Drawn from compelling examples from every walk of life, this book is a suitable guide for anyone who wants to reach their fullest poten...

The Alchemist is a modern classic that has sold millions of copies and inspired countless readers around the world. Written by Paulo Coelho, The Alchemist follows the mystical journey of an Andalusian shepherd boy Santiago. Santiago’s self-discovery tale teaches the wisdom of listening to our hearts, recognising opportunities and omens that we encounter on our life path, and ultimately, following our dreams. 

Although The A...