The System for Everything

What if the thing that hurt you can also eventually make you laugh?

Macey Isaacs is a nationally touring stand-up comedian who has opened for Chelsea Handler, Tom Segura, and Dusty Slay, and most recently appeared on Kevin Hart's Funny AF on Netflix. And when she walked into one of the biggest opportunities of her career, she chose to tell jokes about having multiple miscarriages.

In this episode, Macey and Julie talk about what happ...

Social media can feel like a full-time job you never actually applied for. You know you need to stay visible, but between client work, running a business, and having an actual life, creating content is usually the first thing to fall apart.

In this episode, I’m talking with marketing strategist Madelyn Furlong about building a social media system that works without requiring you to post constantly or chase every new trend. We ...

How many things do you believe simply because you’ve heard them enough times?

A good mother should want to be with her kids all the time. Your spouse should be your best friend, soulmate, confidant, and everything else. A successful woman should keep climbing. And if everyone online seems to agree on something, there must be some truth to it…right?

Jo Piazza has built a career questioning those stories. As an award-winni...

What do you do when you know you're capable, but you're not the person anyone is looking for?

Dre Baldwin knows that feeling well. He went from Division III basketball to a nine-year professional career overseas, despite not having the pedigree or obvious path that typically gets an athlete noticed. He didn't wait for someone to discover him. He learned how to create opportunities, get himself in the room, and then deliver once he g...

What if the moments that stay with us the longest are the ones that seem the least important?

A laugh with your daughter in the car. A thought that comes to you in the middle of the night. The strange little details of motherhood, friendship, our bodies, and ordinary life that feel completely specific to us until someone else says, “Same.”

In this episode, Julie sits down with poet and Same author Hannah Rosenberg to talk...

What if the problem isn’t that you can’t stick to a system, but that the system was never built for how you actually function?

In this episode, Julie sits down with photographer, business coach, and systems enthusiast Mycah Bain to talk about what it looks like to build your work around your actual energy instead of constantly trying to force yourself into someone else’s ideal routine.

Mycah shares how she pays atte...

If you've ever thought, I really need to get my financial life together...but had no idea where to start, this episode is for you.

Financial planner Spenser Liszt believes becoming a financial adult has a lot less to do with knowing everything and a lot more to do with building simple systems that reduce stress over time. In this conversation, he walks us through his A.D.U.L.T.I.N.G. framework, covering everything from automating yo...

What if making better decisions had less to do with willpower... and more to do with having better systems?

From deciding what to make for dinner to navigating wellness advice, parenting, work, and business, many of us are mentally exhausted before the day is even over. In this episode, Julie sits down with health and wellness expert Jenn Trepeck to unpack why decision fatigue feels so overwhelming, why overthinking isn't actually h...

What if your best marketing ideas aren't hiding in a strategy book—but in your everyday life?

So many entrepreneurs believe they're bad at storytelling because they think their lives aren't interesting enough. But according to email marketing strategist Hannah Davis, the problem isn't that your life is boring. It's that you haven't learned how to recognize the stories that are already there.

In this episode, Julie and Hannah un...

What if the secret to avoiding burnout isn't working less—but building a life that's actually exciting enough to pull you away from your laptop?

Many entrepreneurs dream about creating more freedom, but somewhere along the way, their business becomes their entire identity. In this episode, Julie sits down with Enji founder Tayler Cusick Hollman to explore what it really looks like to build a business that supports a full, pres...

What if your clients don't actually need you to be available 24/7?

So many business owners equate exceptional client experience with constant responsiveness—but that's often what leads to burnout. In this episode, Julie sits down with systems strategist and Dubsado expert Taylor Hedden to unpack how thoughtful systems can actually create a more personal client experience, not a less personal one.

Together they explore why found...

If packing school lunches feels like one more daily decision you just don't have the energy to make, this episode is for you.

Julie sits down with Feeding Tiny Bellies creator Lily Payen to talk about creating school lunches that actually work—for both parents and kids. From reducing decision fatigue to building simple lunch systems, Lily shares practical strategies that make mornings easier without turning lunch packing into ...

Sometimes you choose to start over. Sometimes life chooses for you.

When Tori Stauffer was diagnosed with an aggressive form of breast cancer at 37, everything she thought she knew about success, identity, and the life she was building suddenly shifted. What followed wasn't just surviving cancer. It was rebuilding an entirely different life.

In this episode, Tori shares how facing mortality forced her to ask harder questions about ho...

At some point, many of us quietly stop trying new things.

Not because we don't want to—but because we've gotten so used to being competent that being a beginner feels unbearable.

This week, Julie sits down with longtime friend and leadership coach Thomas Renner to explore why adults avoid situations where they might be awkward, imperfect, or just plain bad—and what we're missing because of it.

From theater camp to parentin...

What if your audience has already told you exactly what they want?

They're probably talking about it on Reddit.

While most businesses spend hours brainstorming content ideas, Adrienna McDermott starts somewhere different: anonymous conversations between strangers.

Because when people don't feel like they're being watched, they're often far more honest.

Julie and Adrienna dive into why Reddit has become one of Adrienna's favorite resear...

Have you ever walked into a room only to be immediately asked where something is…while the person asking is standing closer to it than you are?

If you’re the one who remembers doctor’s appointments, notices the milk is running low, signs the permission slips, buys birthday gifts, keeps everyone’s schedule in your head, and somehow becomes responsible for things simply because you noticed them first, you migh...

Do you ever worry that you'll miss out on opportunities when you put boundaries in place? Today's guest, Hope Taylor, created a boundary that her audience now looks forward to it. 

We live in a world that rewards constant visibility. Social media platforms push creators to post more, engage more, and stay online as much as possible. Entrepreneurs are told that if they step away—even briefly—the algorithm will forget...

What do a falling skirt, a Love Island soundbite, and a sick emoji have in common? According to storytelling strategist Akua Konadu: everything. They're stories that make an impact.

In this episode, I sit down with Akua—host of the Unbreakable Business Podcast and a master of making micro-moments unforgettable. We talk about how the smallest, most awkward, or most seemingly mundane stories are often the ones that create the de...

What if your biggest flaw was actually your best feature? It’s a question Molly McCauley had to ask herself—not just once, but repeatedly—on her journey as a neurodivergent entrepreneur. 

Molly spent years navigating a system that never quite fit. Once she was diagnosed with ADHD and anxiety as an adult, she realized it's time to flip the script. Now she's helping others do the same.

This episode originally air...