The Russell Brunson Show

The Russell Brunson Show

Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing "box" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.

Episodes

The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131

June 8, 2026 • 10 mins
In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera and said this is not the next Covid. But that’s not what the headlines say… because calm doesn’t get clicks. Fear does. In this episode I show you the mac...
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The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130

June 1, 2026 • 15 mins
A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same way again. In this episode, I pull ...
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The Propaganda Playbook: Legos (Did Iran Beat America’s $886 Billion Military… With Legos?) - #Marketing - Ep. 129

May 25, 2026 • 15 mins
There’s a moment when you realize the most powerful military in the history of the world just got out-marketed by a group of teenagers with laptops. Not outgunned. Not outspent. Out-marketed. Iran’s $0 propaganda budget — a few Lego figures, some AI rap music, and a couple of memes — pulled more eyeballs and more shares than the Pentagon’s entire $886 billion public affairs operation. And the strangest part? They didn’t invent any ...
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The Propaganda Playbook: Scam School ($1.7 Trillion in Debt and AI Just Made the Degree Worthless) - #Marketing - Ep. 128

May 18, 2026 • 15 mins
It was Saturday, May 14th, 2005. I was sitting in the middle of a packed auditorium on graduation day from Boise State, and I looked left, I looked right, and I saw hundreds of people with huge smiles on their faces. And I was confused. Not for myself - I’d gone to college for one reason and one reason only, to wrestle - but for them. Because I knew what was about to happen the next morning. Most of them were about to walk into ent...
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The Propaganda Playbook: Scientology (A $380,000 Funnel And 65 Million Written Words) - #Marketing - Ep. 127

May 11, 2026 • 26 mins
The most sophisticated sales funnel ever built isn’t from a tech startup. It’s not Amazon, it’s not Apple, it’s not from any business-school case study you’ve ever read. It’s a religion. The man who built it wasn’t a theologian or a prophet - he was a science fiction writer who held four Guinness World Records, published 65 million words on a custom typewriter with extra keys for common words like “and” and “the” so he could write ...
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The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) - #Marketing - Ep. 126

May 4, 2026 • 17 mins
There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack of AI tools. The internet lost its mind. Sam Altman said he wanted to meet him. Inc. ran a glowing follow-up. There was just one problem - the entire customer-acquisition machine was built on mor...
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The Propaganda Playbook: Deepfakes (Why You Can’t Trust What You See Anymore) - #Marketing - Ep. 125

April 27, 2026 • 19 mins
There’s a moment when you can’t tell what’s real anymore. You watch a U.S. Senate candidate look right into the camera, speaking clearly, saying words that match things he’s posted online for years - and a few hours later you find out he never sat in that chair, never opened his lips, and never had a single thing to do with the video. That’s not science fiction. That’s a campaign ad that ran in front of millions of voters last week...
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The Propaganda Playbook: OnlyFans (He Made $701 Million - She Made $180 a Month ) - #Marketing - Ep. 124

April 20, 2026 • 22 mins
There’s a dangerous moment in marketing… when a lie gets wrapped so tightly in a feel-good story that people don’t just believe it - they defend it. And this week, I couldn’t shake that feeling as I watched the world celebrate someone whose business model quietly reshaped an entire generation. Not through force… but through framing. Because when you learn how to rename something controversial as something virtuous, you don’t have t...
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The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) - #Marketing - Ep. 123

April 13, 2026 • 17 mins
There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfolding right now isn’t just about war, politics, or headlines… it’s about one of the oldest persuasion frameworks ever created quietly running in real time. And once you see it, you can’t unsee it...
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The Propaganda Playbook: Epstein Files (Why You Know LESS After History's Biggest Document Dump) | #Marketing - Ep. 122

April 6, 2026 • 17 mins
Three million pages drop overnight… and somehow, everyone walks away knowing less than they did before. That’s the paradox I couldn’t stop thinking about. Everyone’s arguing over names, sides, and headlines - but they’re missing the real story happening right in front of them. Because when you zoom out, what you’re actually watching isn’t transparency… it’s a masterclass in how information is controlled. And once you see the patter...
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I Walked Away From My Biggest Event... Then Everything Changed | #Marketing - Ep. 121

March 30, 2026 • 70 mins
In this episode of The Russell Brunson Show, I’m sharing something I never thought I’d say again… Funnel Hacking Live is coming back. But to really understand why, you have to go back to why we ended it in the first place. For over a decade, FHL wasn’t just an event - it was the heartbeat of an entire movement. And we chose to walk away from it at its peak. Not because it wasn’t working, but because the world had changed. AI is com...
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The Propaganda Playbook: Iran (How Consent Is Manufactured Before the First Bomb Drops) | #Marketing - Ep. 120

March 23, 2026 • 19 mins
In this episode of The Russell Brunson Show, I’m breaking down something that most people completely miss when they look at big global events. Everyone is arguing about whether a war is right or wrong - but that’s not actually the most important question. The real question is: how did millions of people already agree with it before it even started? I take you behind the scenes of a real-world example and show you exactly how consen...
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Kaley Chu’s Bold Experiment That Took Her From Introvert to International Speaker | #Success - Ep. 119

March 16, 2026 • 31 mins
In this episode of The Russell Brunson Show, I sat down with Kaley Chu, and we talked about one of the most powerful personal transformation stories I’ve heard in a long time. Kaley started out extremely introverted, struggling with confidence after immigrating from Hong Kong to Australia. For years she stayed in a small bubble, avoiding conversations and feeling like she didn’t belong - until one moment of embarrassment in a meeti...
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Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118

March 9, 2026 • 36 mins
In this episode of The Russell Brunson Show, I sat down with Adam Leeb, the founder of Freewrite, and we went deep into one of the most fascinating product journeys I’ve seen in a long time. If you’ve ever struggled with writing because your brain keeps switching between creating and editing, this conversation is going to hit home. Adam built a completely distraction-free writing device that looks like a modern typewriter - and the...
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Transmuting Desire Into Drive: Napoleon Hill’s Controversial Claim | #Success - Ep. 117

February 25, 2026 • 14 mins
Most people skip over the chapter on sexual transmutation in Think and Grow Rich because it feels uncomfortable. I’ll be honest… for years, I did the same thing. But recently, I pulled something fascinating out of my vault - a 1937 issue of Practical Psychology magazine, published the same year Napoleon Hill released Think and Grow Rich. Inside was an article he wrote called “Sex Urge Stimulates Genius.” And it forced me to finally...
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How I’m Using AI to Outwrite, Outbuild, and Outlaunch My Competition | #Success - Ep. 116

February 23, 2026 • 14 mins
Most entrepreneurs are dabbling with AI right now… testing prompts, playing with tools, maybe even writing a few emails with it. But what I’ve realized over the last year is this: AI isn’t just a productivity hack. It’s a force multiplier. And if you learn how to feed it the right context and guide it the right way, it can become the most powerful copywriter, funnel builder, and marketing assistant you’ve ever had. In this episode...
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Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115

February 18, 2026 • 48 mins
Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine. This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic ...
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Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114

February 16, 2026 • 46 mins
Most entrepreneurs don’t struggle because their offer is bad. They struggle because they’re trying to scale without understanding the real leverage points. In this episode, I’m sharing Part One of a live Q&A I did at Scaling Online - where real entrepreneurs brought me their biggest growth bottlenecks, and we broke them down in real time. We talked about certifications, continuity, high-ticket vs. memberships, regulated industries...
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Tested Advertising Methods: The Blueprint for Higher Conversions | #Success - Ep. 113

February 11, 2026 • 17 mins
Most entrepreneurs think their funnel is broken when it doesn’t convert. But after building funnels for over two decades, I can tell you the truth… ninety-nine percent of the time, the funnel isn’t the problem. The problem is we haven’t done the work of testing. The difference between a funnel that struggles and one that scales to millions usually comes down to a few small changes - tested intentionally and consistently. In this e...
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Vanessa Van Edwards on the Hidden Science of Trust, Charisma, and Selling Without Being Salesy | #Marketing - Ep. 112

February 9, 2026 • 47 mins
In this episode of The Russell Brunson Show, I sat down with Vanessa Van Edwards, and I knew right away this conversation was going to hit differently. I’ve been seeing Vanessa everywhere lately, and when she told me she used funnels and webinars to build her business, my mind was blown. She’s a self-described “recovering awkward person” who turned social anxiety, human behavior research, and relentless testing into a global brand ...
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