Canned the Marketing Podcast

Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) step outside the scroll and into the real world to unpack why Out-of-Home advertising (OOH) still stops people in their tracks. From billboards and bus wraps to special builds and stunts that earn global attention, this episode is a sharp, practical look at how brands can win attention when screens are saturated. If you think OOH is just “big signs,” think againWhat Y...

This week, Steph from Cue Marketing and Ben from Human Digital dive head-first into the chaotic, emotional, reputation-threatening world of rebrands - from the corporate phoenix moments (hello, Accenture) to the “no one asked for this” refreshes that get marketers yelled at at BBQs. With real-world stories from Spark, Enviro NZ, Four Square, Griffins, Enron (yes, really), and NZ Post, they unpack what makes a rebrand sing — and wha...

B2B finally gets its moment in the spotlight. In this episode, co-hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) dive into the misunderstood, often underestimated world of B2B marketing—where long sales cycles, buying committees, and high-stakes decisions make the work both exhilarating and brutal. From the politics behind procurement to the power of brand trust built years before a shortlist is even written...

Hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) dig into one of the most in-demand topics in modern marketing: personal branding. With audiences trusting individuals more than companies, this episode breaks down how personalities are shaping influence, loyalty and commercial outcomes.They highlight industry standouts like Eugene Healy, who commands half a million followers, and explore how figures like Jason ...

This week, Steph from Cue Marketing and Ben from Human Digital dive headfirst into one of marketing’s most fun playgrounds: brand collaborations. From Balenciaga x Scholl (yes, the bunion shoe brand) to Four Square x Sawmill’s summer IPA, to why Barbie basically owned 2023, this episode hits everything from FMCG smashes to luxury chaos. If you love collabs, hate collabs, or have trauma from the Steinlager abstinence ring — you’re i...

This week, Steph from Cue Marketing and Ben from Human Digital crack open a story you wouldn’t expect from the world of banking; a handcrafted kids’ content series built inside ASB. Yep, puppets, original songs, TVNZ studios… the works. Social & Content Lead Hamish Russell joins the show to unpack how a bank made one of the most delightfully creative education projects in New Zealand. If you think financial services kills creat...

This week, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) sit down with Chanel Clark, founder of The Marketing Club (TMC), fresh off the very first Marketers Day. They unpack how one marketer’s side project turned into a cross-Tasman movement — complete with 1,000-strong Slack channels, sold-out events, and a goody bag that broke wrists. From the courage to start small to the art of building community, this ...

When was the last time a bank ad made you smile, or even think twice before spending? In this episode of Canned, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) sit down with Allie and Georgia from Westpac New Zealand to unpack how a bank known for caution turned heads with scarily creative campaigns. From hangover drinks to haunted houses, this episode proves finance marketing doesn’t have to be boring.

Recorded live at South by Southwest Sydney, hosts Ben van Rooy (Human Digital) and Steph Quantrill (Cue Marketing) take the Canned the Marketing podcast to the stage for the first time. Joined by Alex Holden (EVT Group GM, Brand & Customer) and Matt Meffan (Aether AI), they debate the future of marketing, where does AI help, where does it hurt, and why the human element still matters most.

• AI Adoption vs. Human AdvantageHow ...

What makes packaging more than just a box? In this episode, hosts Steph Quantrill (Cue Marketing) and Ben van Rooy (Human Digital) unpack the power of packaging as a strategic marketing tool. From Louis Vuitton to Telegraph Hill, they explore how design, psychology, and sustainability all influence what we buy - and how great packaging can become a brand’s most valuable asset.

• Dream jobs in marketing can vary greatly.
• The importance of both networking and mentorship fo...

In this episode, Steph and Ben explore the evolving role of events in modern marketing. From media fragmentation and AI breakthroughs like ChatGPT-5 to practical event strategies, they discuss how marketers can better connect with audiences and maximise engagement.

They share lessons from both B2B and B2C contexts, including unexpected wins like a cheese brand at a boat show, and emphasise why audience context, face-to-face interact...

Summary

In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents.

Takeaways

AI...

• Budget cuts are a common challenge...