Canned the Marketing Podcast
Join Ben van Rooy and Stephanie Quantrill as they bridge the gap between business and consumer marketing, sharing contrasting perspectives, proven strategies, and real-world insights for marketing leaders navigating today’s complex landscape. Brought to you by Human Digital and Cue Marketing.
Episodes
Strap in, marketers. This week, Ben van Rooy (Human Digital) and Stephanie Quantrill (Cue Marketing) take you behind the closed doors of the C-suite to unpack the most misunderstood, and arguably most exciting, role in business: the Chief Marketing Officer.
From career pathways to power plays, bold calls to boardroom politics, this episode is your masterclass in what it takes to thrive as a CMO.
What You’ll Learn in This EpisodeIn this episode, Ben van Rooy and Stephanie Quantrill explore the various structures of marketing teams within organisations, discussing the pros and cons of agency versus in-house setups.
They delve into the importance of aligning marketing teams with business goals and the challenges of maintaining brand consistency while allowing for local market adaptations.
The conversation also touches on the dynamics between marketing and sa...
This week Steph and Ben dive deep into the biggest night on New Zealand’s marketing calendar – the YouTube NZ Marketing Awards. From standout campaigns like Vogel’s brand acts and the bold work from the NZ Herpes Foundation, to Spark’s Supreme win, they unpack what made the winners shine and why these awards matter for the industry.
You’ll also hear:
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Behind-the-scenes stories on what it really takes to enter (and survive) the...
Summary
In this episode, hosts Benn and Steph discuss a pizza launch at Hell Pizza and insights from recent marketing events focused on AI. They touch on cultural moments like Taylor Swift's engagement, the pitfalls of AI in advertising, and the rise of Spotify and YouTube in the podcasting space. The conversation shifts to the addictive nature of Labubu toys and the critical role of research in marketing strategies. They explore v...
- Dream jobs in marketing can vary greatly.
- The importance of both networking and mento...
In this episode, Steph and Ben explore the evolving role of events in modern marketing. From media fragmentation and AI breakthroughs like ChatGPT-5 to practical event strategies, they discuss how marketers can better connect with audiences and maximise engagement.
They share lessons from both B2B and B2C contexts, including unexpected wins like a cheese brand at a boat show, and emphasise why audience context, face-to-face interac...
Summary
In this episode, Ben and Stephanie discuss the evolving landscape of marketing with a focus on AI's impact. They explore social media bans, controversial marketing campaigns, and the role of AI in content creation and search. The conversation highlights practical applications of AI, insights from Procter & Gamble's research, and the future of marketing in a world increasingly influenced by AI agents.
Takeaways
AI is be...
- Budget cuts are a common chall...
Join Ben and Steph as we cover the latest genius PR stories, cap off our week and dive into the latest news in Marketing.
We break down what it really takes to win a Cannes Lion - with insights straight from the jury room.
Join Ben and Steph on the first ever episode of Canned Pod as they break down the full Cannes Lions experience. What it's like to go solo, what it takes to get there, and how to make the most of the festival experience.
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