Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you're an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you'll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
Every developer knows funding gaps exist, but most don't realize they can start at the prototype stage, shaping how you approach development, publishing, and the path to shipping your game.
So today, we examine how prototype funding works, what it takes to make early stage projects fundable, and how getting this stage right can jumpstart momentum for both your game and your studio.
We all know building a game studio is a challenge, but often don't realize the bigger challenge is keeping it alive. Because it's rarely a big mistake that brings a studio down, it's the smaller decisions that do it, leaving us wondering where things went wrong.
So today, we unpack what sustainable studio growth actually looks like, so you can grow with confidence, stay true to your vision, and keep on track so you never lose contr...
Great game design doesn't just come from talent or vision. It can fall apart when good ideas get stuck, overlooked, or brought in too late.
So today, we're going to explore how studios can adapt lessons from large teams to improve design input, make better informed decisions, and turn collaboration into better gameplay.
Building an indie game takes more than funding alone. It also takes support, resources, and a path to market. But too often, those pieces get tied to a single assumption: finding a publisher.
So in this episode, we unpack that mindset and explore how developers can think more strategically about funding, partnerships, and building a more sustainable path forward that's grounded in action and not assumpti...
Building an ambitious indie game is not just about making something bigger or more complex. It is about knowing what matters most, what supports the experience, and what can quietly pull the project off course.
So today, we explore how developers can approach scope, workflow, and decision-making more strategically so they can build games with depth, scale, and intent without losing clarity, momentum, or ...
Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember.
Episode Shownotes Link: https://rengenmarketing.com/449
Reaching global players takes more than strong localization. The meaning of a game can shift across markets based on cultural context, symbolism, visual cues, and geopolitical sensitivity.
So today, we unpack the risks indie developers often miss and explore how to think more strategically about global player perception without compromising creative vision.
Episode Shownotes Link: https://rengenm...
Indie developers often feel stuck between moving quickly and building something worth committing to. Move too slow and momentum fades. Move too fast, and you risk committing to ideas before they've been properly tested.
So today, we're going to dive into how smarter prototyping helps teams validate ideas earlier, learn faster, and make stronger development decisions. And we'll also look at how the right tools can support faster it...
Indie studio founders often get pulled into the day-to-day activities. Building the game, managing teams, and solving constant problems, leaving little time to think about the bigger picture.
So today, we're going to explore why that happens, how it limits long-term growth, and what changes when founders make space... to just think. From discussing how deliberate "thinking time" and keeping an open mind to using practical tools, we...
Self-publishing has never been more accessible, but it's also never been more demanding. For many developers, the real challenge isn't releasing a game without a publisher, it's knowing how to build momentum, make smart decisions with limited resources, and navigate an industry that still feels uncertain.
So today, we'll explore when self-publishing actually makes sense and where it can quietly introduce new risks. We discuss what...
A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment.
So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll...
Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit?
This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways.
Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project.
In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating mea...
Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage.
Episode Shownotes Link: https:/...
We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve.
The problem is, what works for one game doesn't automatically work for another.
Today, we're digging into how community needs, interests, and expectations change depending on the intended audience, and how teams ...
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional.
Today, we're going to explore how to approach market analysis without killing creativity. We'll break down the difference between quantitative trends and qualitative pla...
Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch.
We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, a...
For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest of the market to respond.
In this episode, we explore why indie games are driving the industry forward. We reflect on what made 2025 a turning point, how player expectations around scop...
Game development is usually focused on execution, building systems, solving problems, and moving forward. But without stepping back to examine what the process itself teaches us, teams can miss why projects succeed, where collaboration falters, or why feedback loops lose momentum.
This episode explores how creating games naturally develops strategic thinking, teamwork, feedback cycles, and storytelling i...
Everyone talks about how oversaturated the games market is, but the real issue is that you're also competing with creators, platforms, and every other demand on players' time and trust. Under that pressure, teams rush decisions: defaulting to what feels "safe," or treating creators and communities like distribution channels instead of partners.
So today, we unpack how those shortcuts quietly erode long-term trust, and what studios...
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.