Podcasting Essentials

SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr. 

Australian podcasts are competitive on a global scale and a lot o...

SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table.

Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is ...

SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips.

Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialis...

SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium?

So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?

Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year b...

As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, ho...

Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.

Podcasting Essentials is produced by:

SoundCartel
soundcartel.c...

Hot Pod is an industry staple – a newsletter that covers important podcast happenings. New lead writer and editor of Hot Pod, Ashley Carman, joins co-hosts Nick Schildberger and Nicole Goodman to give her take on the current and future state of podcasting. Ashley has big shoes to fill, taking over from Hot Pod founder, Nick Quah. But she’s no newbie to reporting on the audio industry, having done it since 2018 as a seni...

From experiencing the tragedy of the opioid crisis to providing insight on real issues, in a way that creates joy, Jess Cordova Kramer – along with Stephanie Wittels Wachs – found a way to turn lemons into lemonade, with Lemonada Media. Jess, CEO and Co-Founder of podcast network Lemonada, joins co-hosts Nick Schildberger and Nicole Goodman to discuss their core mission and the success that comes from tapping into what ...

Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. 

Podcasting Essentials is produced by:

Crooked Media is the podcast network best known for its flagship podcast Pod Save America. The show not only boasts extraordinary download numbers but has an enviable record of producing some of the most listened to, host-read ads in the business. Sandy Girard, SVP of Programming at Crooked Media, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the network’s approach to media buying, partnership building and au...

Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast product...

In this episode we head to little Britain to find out what's happening with their BIG growth in podcasting. Jake Warren, Founder and CEO of Bristol-based podcast agency, Message Heard, talks to co-hosts Nick Schildberger and Nicole Goodman about the UK podcasting scene, branded podcasting and his keys to making successful, original audio.  

Podcasting Essentials is produced by:

SoundCartel
soundcartel.com.au
+6...

People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report - the most comprehensive annual, global study of news and media consumption covering 46 countries. He talks about his findings t...

Rating and reviewing a podcast won’t help it get to the top of the Apple Podcast charts! Now that that’s clear, Andrew Davies, Digital and Engagement Editor at ABC Audio Studios and Radio National, chats to co-hosts Nick Schildberger and Nicole Goodman about how you should be thinking about calls-to-action.

References:

Why podcast calls to action matter  

How podcast recommendation newsletters help improve disco...

The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd.

References:

Podcast Marketing Academy | Counterweight Creative: Podcast Strategy & Pr...

Rather than hear podcasting industry news second hand from us, we thought we’d give it to you straight from James Cridland, Editor at Podnews.net James talks to Nick Schildberger and Nicole Goodman about the new addition of podcast paid subscriptions, is Apple or Spotify winning the race to podcast domination, the industry antics of podcasting’s own Wolf of Wall Street, and a shift in monetisation - making it easier for...

The last pandemic year has proved podcasting’s resilience, with Australia leapfrogging towards the US. The evidence is plain to see in the latest Infinite Dial Survey for Australia. Larry Rosin, President of Edison Research, talks to Nick Schildberger and Nicole Goodman about what the audio consumption numbers mean and if trends can be established in such uncertain times?

Reference:

The Infinite Dial, Australia 2021

h...

Podcast tracking and measurement tools are developing rapidly, providing data-driven direction for brands and producers alike. Dave Zohrob, co-founder of Chartable, talks to co-hosts Nick Schildberger and Nicole Goodman about analytics, attribution and how Chartable is enabling the growth of podcast audiences.

References 

Chartable:
Chartable: Podcast Analytics & Attribution - Chartable

Podcast Day 24:
Podcast Day...

Almost daily it seems new moves are being made by big players angling for podcast domination. Sharon Taylor, Managing Director of Triton Digital joins co-hosts Nick Schildberger and Nicole Goodman to discuss the wild ride that the industry had in 2020 and what it means for 2021. The trio discusses Apple's recently announced subscription service and how it compares to Spotify's model. They also investigate the motivations behind the...