Video Marketing Secrets | Simple Strategies for Outrageous ROI
Welcome to Video Marketing Secrets: Simple Strategies for Outrageous ROI - a podcast by The Draw Shop. Here, you will learn the most creative and cutting-edge video marketing strategies to help you attract, nurture, and convert your ideal customers throughout your sales funnel. Hosted by Summer Felix-Mulder.
Episodes
November 10, 2022 • 30 mins
In this episode of Video Marketing Secrets, Leo Falkenstein, Co-Founder and Executive Producer at Consume Media, joins Summer Felix-Mulder to share B2B video marketing nuggets of wisdom regarding video creation strategies, why video impacts your overall marketing strategy, and the best platforms to share your content on.
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November 3, 2022 • 36 mins
In this episode of Video Marketing Secrets, Christina Skillman, CEO and Creative Director of Skillman Video Group, joins Summer Felix-Mulder to share video content strategies to grow your business using Google's updated video indexing tool.
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October 27, 2022 • 37 mins
In this episode of Video Marketing Secrets, Kate Bradley Chernis, Co-Founder and CEO of LatelyAI, joins Summer Felix-Mulder to discuss how Artificial Intelligence can help you turn long-form content into evergreen social media gold.
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October 20, 2022 • 35 mins
In this episode Video Marketing Secrets, David Lisowski, Owner of Foxal, shares how small business owners can attract more clients and gain their trust with video content and how to perfect it when you're uncomfortable on camera.
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October 13, 2022 • 30 mins
Today we have a special episode of Video Marketing Secrets. Though each episode is unique, this guest is absolutely fantastic, and his wisdom might become a game-changer for you and your brand. Brandon T. Adams, a 2X Emmy Award-Winning Producer, host of the TV Series Success in Your City, Podcaster, Speaker, Inventor, Advisor, Crowdfunding Expert, Media Expert, and serial Entrepreneur, shares his best-in-class insights to help you ...
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October 6, 2022 • 26 mins
If you want people to see your brand as the authority in your industry, it feels like testimonials are the only way and the only path to making that happen. But what if you are a brand new company? What if you are a total startup with a brand new offer, and you just haven't had the opportunity to rake up those dozens of great testimonials?
Leverage alternative marketing tools to position your company as the go-to expert in your ni...
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September 23, 2022 • 17 mins
Video marketing is about promoting each video you create for maximum ROI, getting as many views on your video content as humanly possible, or maybe even going viral so your message can touch thousands of people. But you also want to produce videos that only one person will ever get to see, which are essential to your business's success.
In this episode, Summer Felix-Mulder shares her top three types of videos that will help you im...
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September 15, 2022 • 33 mins
Live videos are probably the best way to engage and connect with your audience given that the majority of people are visual learners. Though it might be awkward for you, showing up on camera and communicating with people can do wonders for your business.
To help you get the most from live video marketing, Gary Cassady, the Co-Founder at BizCommander, joins Summer Felix-Mulder to discuss how to live stream, how to present yourself...
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August 25, 2022 • 40 mins
Video marketing produces insane business results, including more leads and ROI. B2B marketing videos are more than another advertising resource, but more a tool to educate your audience, create connections and build the face and personality of your brand.
Tyler Lessard truly believes in that. Considering his experience, we agree with him. Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the Chief Feeder of Sales...
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August 19, 2022 • 36 mins
Digital courses can be massively useful when it comes to growing your business. It gives you the opportunity to take all your expertise and use it to impart real value to other people. But many people still hesitate for various reasons. They might feel uncomfortable sharing their insider knowledge, insecure about their talking skills, or simply believe they have nothing to say. That is not the case. As long as you have achieved som...
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Here at the Draw Shop, we believe that there is no one-size-fits-all solution. Period. If you treat all of your prospects the same and construct cookie-cutter funnels, your business is likely to suffer. Your prospect should be met where they are on their journey, this is how you convert and close deals. In order to generate leads for your business, we want to make your business a lead magnet so that people will pounce on it. Find o...
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August 4, 2022 • 24 mins
When most entrepreneurs wanna get the most out of their marketing funnel, their go-to solution is putting more into it. So more traffic, ad spend, emails, leads, and on a certain level, it makes sense. Chasing more traffic and customers is a simple path. But it only brings linear returns.
That is nice. But if you want exponential growth, start pursuing quality over quantity. The results might double, triple, or even quadruple your...
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Learn how to leverage being a guest on podcasts to attract new business.
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July 21, 2022 • 43 mins
Video marketing is a huge trend today. People are watching more videos than ever, and marketers feel very optimistic about the ROI they bring, as videos generate massive traffic, leads, and sales. Nonetheless, many are still scared to push the play button, record, and upload their videos. Why is that happening? How can you approach video marketing successfully, and why is video flow important?
To learn some of the best video marke...
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July 15, 2022 • 19 mins
Storytelling through video content is challenging at best, but telling stories that make people feel smart is an entirely different story. I share the story of how my business partner and I first created video content in a garage and the origin of The Draw Shop. We also cover the art of making over $100,000,000 for clients through stories.
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Marketing your business is more challenging than ever, and entrepreneurs have a hard time growing their businesses. That is because many assume that online marketing is the same as it was ten years ago.
In the first episode of the Video Marketing Secrets | Simple Strategies for Outrageous ROI podcast, I will share how online marketing has changed, create compelling content your audience will love, generate tremendous ROI from you...
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July 7, 2022 • 7 mins
Summer Felix-Mulder is the Founder and CEO of The Draw Shop, an advertising agency that creates video content marketing. Throughout her entrepreneurial career, Summer built and sold several successful businesses and helped multiple clients leverage their marketing strategies.
For more than a decade, she has been helping entrepreneurs to multiply their revenue and become industry leaders through the power of video. Summer decided t...
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July 7, 2022 • 1 min
Welcome to Video Marketing Secrets | Simple Strategies for Outrageous ROIs, a podcast by The Draw Shop. To help you convert more leads into customers, we have in-depth discussions with video marketing experts and professionals. We discuss the most creative and cutting-edge video marketing strategies out there. Subscribe to Video Marketing Secrets today!
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April 20, 2021 • 2080 mins
Learn how to leverage being a guest on podcasts to attract new business.
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April 13, 2021 • 1740 mins
Driving growth in your business through a tailored marketing strategy.
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