The Podcast Why

If your show ever feels a little “off,” or you’re ready to make a meaningful shift, this episode will give you new clarity and actionable ideas.

Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, and I’m here to help you reconnect with the real reasons behind your podcast—so you can keep showing up with clarity and confidence.

I’m inviting you to dig deeper into what drives your show. It’s not just about why you hit recor...

Over the years, I’ve watched podcasters—including myself—get sidetracked by reasons that sound impressive, like chasing big download numbers or proving ourselves as industry leaders. But here’s the truth: those reasons aren’t enough to keep us going for the long haul.

Welcome to The Podcast Why! I’m Brett Johnson, My Podcast Guy, and today I want to cut through the noise and talk about something every podcaster faces but few admit o...

If you’re struggling with consistency, feeling stuck, or wondering if your show still belongs in your life, this episode will help you find a purpose that’s honest, specific, and powerful enough to carry you forward.

Welcome to The Podcast Why. I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting, and in this episode, I want to help you reconnect with the real reason your podcast matters—both to you and to your liste...

If you’ve ever felt stuck, inconsistent, or started doubting your show, you’re not alone—and this podcast is for you.

Welcome to The Podcast Why—I’m Brett Johnson, My Podcast Guy, your trusted friend in podcasting.

After more than a decade working behind the scenes with everyone from solo creators to big business podcasts, I’ve learned that the secret to a sustainable show isn’t perfect gear, viral moments, or chasing algorithms. It’...

Email marketing has the highest return on investment when compared to all the available marketing channels. This is according to Campaign Monitor.

Here are my 3 reasons why you should definitely consider email marketing as an effective method to grow your podcast audience.

1) Strengthen the Relationship Between You and Your Listeners

2) Convert Subscribers to Listeners

3) Share Additional Content with Your Subscribers

Podcasting is a M...

The best time to send your emails in 2023? It’s an important question! Your subscribers have busy lives and the last thing you want is to send them a newsletter while they’re preoccupied with work, or dreaming about their weekend plans.

They analyzed over 2.5 million email marketing campaigns sent with MailerLite in 2022, and here’s what we found: 

Which day of the week is everyone sending their campaigns? 

Email marketers ...

Has your business considered podcasting?

Or is your current business podcast not growing your brand?

Circle270Media Sessions and CD 92.9 FM present Grow Your Business Podcast!

You and your team will hear tips and insights about creating and marketing your business podcast, from professionals who are podcasters and work with podcasters.

+ Why are podcast websites so important?

+ What makes your podcast unique on social media?

+ What does ...

As you know, I call this podcast Note To Future Me because I needed a theme around why I do my business podcast. And recording future notes to myself seemed a reasonable and very practical way of reminding my future self of podcasting tips I should take note of, and implement.

Well, of course, these Notes To Future Me are just my way of talking to you, my listener, about what I see working, or not working, for podcasters. Whether t...

Google is finally cleaning up its product portfolio and merging services that just make sense to merge.

YouTube is embracing its position as the most-used podcast platform, though unintentional by YouTube, by launching a dedicated podcast page.

The podcast page doesn't do much right now. It shows "Popular Episodes" and "Popular Podcast Playlists" for random shows. Clicking through still only gives you the normal YouTube interface. Th...

Podcasting Is The Future For Your Business

Podcasts can be used for many different areas of business.

In our experiences with our business podcast clients, here are four ways that podcasts can benefit your own business.

Traffic Generation

Not only can podcasts be shared internally, but they can also be used to target your audience of consumers. Think about what your ideal target market wants to hear from you in 10, 15, 20, or 30 minute...

It is now being reported from FTC disclosure rules that podcasts guests are paying hosts up to $50K for an interview. The disclosures around that exchange aren’t always clear or even existent. The broader podcast industry hasn’t discussed standards around disclosures, and some podcasters don’t know this is happening.

The concern many podcasters are expressing is that it taints the medium. That "we are going astray from the core pod...

Here as some tips for you to implement to get your podcast listened to by more people.

Invest in the best quality audio

You’ve heard this one before but it bears repeating. Don’t underestimate the importance of quality audio production. Services like Circle270Media Podcast Consultants can support you with making sure you have the best sounding podcast your budget can afford. If it’s difficult for your audience to listen to your podca...

Your podcast has an audience - it’s just a matter of finding it. And the easiest way to do so is to promote your podcast.

But where do you start?

Let's get you started with this episode.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy ...

Some interesting results from a study done by Improve Podcasts, conducted as an online survey in Q1 2021 and received responses from 1,076 people who self-identified as podcasters, the majority of whom were located in the U.S.

Why I want to spotlight this study is this - many of the podcasting statistics were surprising. But also shed a lot of light on the current state of podcasting, and points toward new future trends.

Here are the...

How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?

In just 9 minutes you'll find out.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-m...

Take a break - it's ok. I talk more about my break, and why you should not feel guilty about your occasional breaks.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more...

This is not one of those episodes on how to grow your podcast audience and make lots of money from your podcast. You’ll find that “advice” (and I put that in air quotes) on that elsewhere. Here are some ideas on how to develop a healthy and rewarding relationship with your podcast.  A few episodes ago I put together some ideas on how to avoid podfading. 

This episode is for you if…

• don’t want to get frustrated after a f...

As a podcaster, producer, and podcast consultant, my clients ask me questions and I offer direction to help them be better creators. Over the past years working with my clients, this direction usually falls into five essentials that make a good podcast.

Is “it” your voice?

Is it entertaining?

Is it informative?

Is it edited?

Is it good?

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about wh...

Podfading, or where podcasts have stopped releasing new episodes, is more common than you realize.

January is one of the most popular months to start a podcast. But what happens to those podcasts in February or March?

This is when podfading starts.

Here are more thoughts on how to avoid podfading, whether you’re just about to begin podcasting or already have been for a while.

Know the reason why you're podc...