Euro Digital Partners Insights

Euro Digital Partners Insights

Visit us on the web at Euro Digital Partners Marketing Insights See our videos on YouTube Sponsored by Euro Digital Partners' Online Marketing Course to sign up, visit: https://beatyourcompetitiononline.com

Episodes

Episode 19: Jesse Randall on VC and a new model for startup fundraising and investing

January 15, 2021 • 42 mins
In this episode, we chat with Thunderbird graduate Jesse Randall of Sweater Ventures. https://www.sweaterventures.com/ https://summit.foundersaga.com/ https://guidely.com/ https://www.linkedin.com/in/deviantstrat/ Euro Digital Partners: Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure t...
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Flashback: Sean Patterson and Oracle Corp discuss blockchain and cryptocurrency

September 22, 2020 • 46 mins
Euro Digital Partners Insights teamed up with Oracle 2 years ago to discuss blockchain and crypto currency. Speakers included Euro Digital Partners' Sean Patterson.  Find our articles on the web at eurodigitalpartners.com/insights And to comment or suggest guests and topics for future episode, email us at info_@_eurodigitalpartners.com Be sure to like Euro Digital Partners on Facebook and follow EDP on Twitter. We are at ...
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Stacey Abella on Innovation and Industry 4.0

September 14, 2020 • 29 mins
In this episode, we chat with Thunderbird graduate Stacey Abella who manages innovation programs at ExxonMobil, works with the Thunderbird School of Global Management to promote the school globally, and has just started a new travel blog, which you'll be sure to check out at https://travelislight.com Show notes: Stacey’s Thunderbird story: https://travelislight.com/from-the-ground-up-the-rise-of-thunderbird-school-of-gl...
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Hilary Torn on Content Marketing

September 9, 2020 • 52 mins
Hilary Torn Growth Marketer at Weekdone joins us from Estonia to discuss all things content marketing. Finder her on LinkedIn at https://www.linkedin.com/in/hilarytorn/ For comments and questions and written articles, see: https://eurodigitalpartners.com/insights Sponsored by the Beat Your Competition Online marketing course. For a demo, visit: https://beatyourcompetitiononline.com
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Giacomo Mercandelli on Supply Chain Finance

August 3, 2020 • 27 mins
If you are running a business, you might be wondering how you can stay afloat during a pandemic when getting invoices paid is even harder than usual. Giacomo Mercandelli, formerly of PrimeRevenue, explains how supply chain financing can mean the difference between survival and failure. Sponsored by the Beat Your Competition Online marketing course. For a demo, visit: https://beatyourcompetitiononline.com
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Dinesh Goel on Marketing Financial Products in Times of Pandemic

June 30, 2020 • 34 mins
Dinesh Goel, Thunderbird MBA and Managing Director - LCR Global, Advisory Services & Digital Strategy at LCR Capital Partners (https://www.lcrcapital.com) on how his firm is marketing personalized  high-value financial products to clients around the globe during the COVID-19 pandemic.Sponsored by the Beat Your Competition Online marketing course. For course info and discounts to marketing services visit: https://beatyo...
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You can't defeat ultrasound advertising!

May 31, 2020 • 17 mins
Ultrasound technology embeds high-frequency tones that are inaudible to humans in advertisements, web pages, and even physical locations like retail stores. These ultrasound "beacons" emit their audio sequences with speakers, and almost any device microphone—like those accessed by an app on a smartphone or tablet—can detect the signal and start to put together a picture of what ads you've seen, what sites you've perused, a...
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None of your business Google!

May 28, 2020 • 19 mins
In this episode we examine the recently filed complaint from Austria-based noyb, the privacy nonprofit. The complaint alleges that Google may be illegally tracking Android users in Europe via a unique, device-assigned advertising ID. Sean Patterson and Matthias Subik discuss the complaint and the implications.
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GDPR at 2!

May 24, 2020 • 15 mins
May 25, 2020 marks the 2nd anniversary of the EU's GDPR law. The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. Sean Patterson and Matthias Subik discuss.
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Flashback: Euro Digital Partners' Sean Patterson explains blockchain

April 13, 2020 • 6 mins
  Summary Euro Digital Partners' Sean Patterson recently spoke at Oracle Corporation in Prague about the blockchain. In this short clip, he explains a provocative analogy for blockchain.    Find Euro Digital Partners Online at:  https://www.eurodigitalpartners.com   https://twitter.com/Eudigitalp   www.linkedin.com/company/eurodigitalpartners/   www.instagram.com/eurodigitalpartners/    Find recent presen...
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Flashback: Social Media Management Series - Episode 4

April 12, 2020 • 13 mins
Summary In this episode we discuss how to schedule social media posts and why it's important. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day trial. This podcast i...
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Flashback: Social Media Management Series - Episode 3

April 11, 2020 • 11 mins
Summary In this episode, we take a look at social media tracking and how you can use it to improve your social media efforts. Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a f...
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Flashback: Social Media Marketing Series - Part 2

April 10, 2020 • 10 mins
Summary Learn how to develop a posting schedules with effective, diverse content for your social media channels Comments or suggestions? Email: info_@_eurodigitalpartners.com Find more insights from Euro Digital Partners online at https://www.eurodigitalpartners.com/insights Finally, check out our partner, SEMrush. If you have not before, head to  https://bit.ly/EDPpodcastSEMrushTrial and get a free 7-day tria...
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Flashback: Social Media Marketing Series - Part 1

April 9, 2020 • 15 mins
Summary In this first part, we will discuss how we at Euro Digital Partners develop a social media strategy. We decided to create this series for a few reasons: First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns. Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to thos...
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Flashback: Lead Generation Series Part 5 - Referrals and more

April 8, 2020 • 5 mins
Summary In this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you are not going to be in close contact with them. In fact, you might even be l...
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Flashback: Lead Generation Series Part 4 - Chat + Audience leverage

April 7, 2020 • 7 mins
Summary Let us continue with the Euro Digital Partners series on Lead Generation and in this fourth part, we will discuss how to leverage audiences and communicate more effectively with people, in the interest of developing leads. Let us start by talking about leveraging someone else’s audience. Do you like writing? Let’s leverage that! Do you like having engaging discussions with others? Leverage THAT! While not everyone...
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Flashback: Lead Generation Series Part 3 - Twitter + Quora

April 6, 2020 • 7 mins
Summary In this third part, we will discuss how to use Twitterand an online question and answer service, called Quora, to help you develop great leads. The challenge with Twitter is to find the right people. Read through the hype though: it isn’t just a megaphone for the US President or Kim Kardashian. Tons of great people are on Twitter, including influencers that can potentially assist in creating buzz about your firm....
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Flashback: Lead Generation Series Part 2 - Lead Magnets and interest groups

April 5, 2020 • 7 mins
Summary A question we often get at Euro Digital Partners is “what is a lead magnet?” The answer is simple, a lead magnet is a valuable, but free piece of content that helps potential clients. In exchange for this free piece of information, the client is expected to give a piece of information in return. Lead magnets take many forms. In this podcast, we discuss them!   Comments or suggestions? Email: info_@_eurod...
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Flashback: Lead Generation Series Part 1

April 4, 2020 • 8 mins
Summary Welcome to the Euro Digital Partners Marketing Insights podcast. This is the first in a series of podcasts about Lead Generation. So, with that in mind, let us continue with the Introduction to Lead Generation and in this first chapter, we will discuss how to use marketing intelligence tools to find leads. With millions of businesses and many more business leaders, it is challenging to know who to reach out to in...
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