Marketing Brew Weekly
Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.
Episodes
June 22, 2026 • 26 mins
This week, it's a special Monday episode! We’re coming to you from the South of France with the biggest questions on our minds for this year’s Cannes Lions! Is sports marketing just….marketing now? What will creators ' impact be this year? And do the actual awards that are given out even matter? We have the answers.
This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intell...
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June 17, 2026 • 26 mins
This week, we’re examining if brands have actually pulled their support for Pride month, or if they’re just keeping it private now. Some are still shelling out money, others are making their presence known at parades, and others…just aren’t talking about their involvement. But when it comes to Gen Z, some brands will prove they want to be loud and proud about their support for the LGBTQIA+ celebrations.&nbs...
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June 10, 2026 • 25 mins
This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact.
00:00: Intro
01:36: The DoorDash Knicks bus and popular NYC ads
03:40: Why the Museum of Sex ads are impactful
06:00: How do you measure if it’s ...
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June 3, 2026 • 32 mins
This week, we’re getting ready for the World Cup, as many marketers have been for months and even years. With the help of Senior Reporter Alyssa Meyers, we take a look at the local vs. international branding opportunities, what creators and in-person activations can do to help goals, and how brands can take advantage of this global moment for long-term success.
00:00: Intro
02:30: The World cup brand at large &...
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May 27, 2026 • 29 mins
This week, we’re talking about the latest Pinterest campaign that encourages users to…get off their phones? With a focus on IRL events, we take a look at how to measure the success of these moments without UGC or typical social analytics, what impact these experiences have after they’re over, and how to positively build community and brand awareness amongst fans and followers.
00:00: Intro
00:40: Pinter...
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May 20, 2026 • 28 mins
This week, Marketing Brew’s senior reporter Katie Hicks is joined by reporter Jasmine Sheena and senior reporter Alyssa Meyers to discuss the state of Upfronts in 2026. Does anyone besides Big Tech have a chance in the entertainment/streaming world? Did we…learn anything new? Are live events the only programming that matters? And how do creators fit into this landscape?
00:00: Intro
00:55: Main takeaways from...
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May 13, 2026 • 30 mins
Welcome to Marketing Brew Weekly! This week, we’re taking a look at content creators and brand safety – and how the two can (and can’t) work together. With insight from Grant and Ash, aka A Twink and A Redhead, we get the creator perspective on working with picky brands, and offer reminders for brands who want to risk it all on popular creators.
00:00: Intro, who are creators Grant and Ash, a Twink and a ...
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May 6, 2026 • 29 mins
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the brands that made their way into The Devil Wears Prada 2 (and it was fierce competition!), and why it was very different from the original film. Plus, we’re looking at the film’s relationship to Vogue magazine, and partnerships with both luxury and accessible fashion brands. And of course we had to share a few thoughts from this week’s Me...
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April 29, 2026 • 32 mins
Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them.
00:00: Intro
02:50: Heated Rivalry stars in steamy ads
11:12: The new It Boy
12:50: Fandom is org...
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April 22, 2026 • 27 mins
Welcome to Marketing Brew Weekly! This week, we’re making our bets on the future of prediction markets such as Kalshi and Polymarket. Should brands take the risk of partnering with them when their future is so unclear, or is it worth the shiny, new audience? From their involvement in everything from global news to grocery stores, we weigh the pros and cons of predicting.
00:00: Intro
02:53: An unlikely place f...
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April 15, 2026 • 31 mins
Welcome to Marketing Brew Weekly! This week, we’re putting on our flower crowns to discuss all things music festival marketing. Right in the middle of both Coachella weekends, we talk billboards and Bieber, activations and influencers, and of course, fomo and the future of festivals. Plus, Brian Rappaport, CEO of Quan Media Group and Meredith Diehn, SVP of Marketing at goodwipes weigh in on how the music festival continues to...
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April 8, 2026 • 29 mins
Welcome to Marketing Brew Weekly! This week, we’re looking at the way marketers are making music videos for their brands. That’s right, many brands are using their own in-house entertainment studios to tap into nostalgia ot Gen Z trends, and give people a little song and dance to get them interested in their products. From using humor to choreographed routines to heartfelt covers of songs, these are the tactics brands a...
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April 1, 2026 • 29 mins
Welcome to Marketing Brew Weekly! This week, we’re talking April Fools – no, really, we are! We take a look back at the beginning of brands pulling a switcheroo on consumers, and give our take on those brave enough to be the butt of the joke in 2026. Plus, why this brand holiday can actually work in favor of smaller brands entering the convo, but backfire on those that do it too well – or too wrong.
00:00...
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March 25, 2026 • 30 mins
Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to greater in-store foot traffic, and what ma...
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March 18, 2026 • 32 mins
Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next.
00:00: Intro
00:35: Overall t...
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March 11, 2026 • 27 mins
Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers?
00:00: Intro&nbs...
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March 4, 2026 • 29 mins
Welcome to Marketing Brew Weekly! This week, we’re discussing protein maxxing, the health trend you’re seeing everywhere: from Super Bowl commercials to sparkling protein water and even protein Doritos (?!), if it feels like every brand is adding protein to their offerings, it’s because they are. We break down how this is directly connected to GLP-1s, if it’s actually benefitting brands, and if we can expect...
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February 25, 2026 • 31 mins
Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning.
00:00: Intro
01:20: ...
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February 18, 2026 • 29 mins
Welcome to Marketing Brew Weekly! This week, we’re discussing the pros and cons of trying to sell a project with a showmance. Inspired by the Wuthering Heights movie, we had to wonder if the stars’ off-screen chemistry could really sell movie tickets. Plus, what happens when reality TV and influencer couples break up: who gets the social media accounts and the brand deals?
00:00: Intro
01:36: Wuthering H...
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February 11, 2026 • 27 mins
Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are...
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