Marketing Brew Weekly

Marketing Brew Weekly

Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Episodes

How Marketers Are Breaking Through the Black Friday Noise

November 26, 2025 • 28 mins
Welcome to Marketing Brew Weekly! This week we’re discussing Black Friday, Cyber Monday, and the best ways for marketers to navigate their strategies for these days in 2025. How can brands make sure their SMS messaging hits the right tone? Do real Black Friday deals even exist any more? Is Amazon the only brand really owning this time of year? And our hosts share their ideas to get people excited about spending for the holidays aga...
Mark as Played

Wicked Successful: How 400 Partnerships Elevated ‘Wicked: For Good’s Marketing Strategy

November 19, 2025 • 34 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the marketing strategy behind the back-to-back Wicked movies, in honor of this week’s release, Wicked: For Good. In this episode, the hosts compare the budget and branding strategies used for both the first installment in the Wicked films, as well as the latest release, Wicked: For Good. They also review some of the 400 brand partnerships the film has established with bra...
Mark as Played

Are Branded Weddings Cringe or Cute?

November 12, 2025 • 27 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the rise of branded weddings: are they cute or cringe? Is the positive sentiment worth it for the brands or could it backfire? From a Hellmann’s Mayo wedding to getting hitched at the Taco Bell Cantina, we break down the opportunities and missteps of letting a brand plan (and pay for!) your big day. Plus, we take a look at other wedding-related activities such as brand tr...
Mark as Played

How Brands Reached Runners and Spectators During the NYC Marathon

November 5, 2025 • 33 mins
Welcome to Marketing Brew Weekly! This week we’re discussing how the new movie Now You See Me: Now You Don’t is using the recent Louvre robbery as a part of its marketing for the film’s release this month, how brands were able to incorporate marketing moments into the NYC marathon for runners and spectators alike, why Netflix is betting big on its ads business, and what the TikTok awards can do for creators and brands alike.  00...
Mark as Played

What Marketers Can Learn From Zohran Mamdani’s Campaign

October 29, 2025 • 37 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the way Hatch has responded to unserious criticism about its latest spooky ad, what marketers can learn from the way Zohran Mamdani has used branding throughout his campaign for NYC mayor, what’s going on with dupe culture and where is it heading, and we rate some of the good and bad branded Halloween costumes this year.  00:00: Intro 00:33: Hatch responds to unseriou...
Mark as Played

What The Spotify/Netflix Deal Means for YouTube and Podcasts

October 22, 2025 • 32 mins
Welcome to Marketing Brew Weekly! This week we’re discussing Heineken’s billboard reaction to Friend AI’s ads, the Spotify deal to bring The Ringer’s video podcasts to Netflix and what that means for YouTube and other platforms, the reasoning behind Apple TV dropping the plus sign from their name, and how man on the street videos are now turning into brands on the street videos as ads get in on the fun of producing these authentic-...
Mark as Played

LeBron James and The Risk of Celebrity Fake-Outs

October 15, 2025 • 32 mins
Welcome to Marketing Brew Weekly! This week we’re discussing Timothee Chalamet’s “Marty Supreme” promo plans, LeBron James and the risk of a celebrity fake-out when it comes to advertising with brands, why so many celebrities all seem to be starting their own ad agencies lately, and how Friend AI really failed to make friends – especially in the NYC subways.  00:00: Intro 00:40: Timothee Chalamet’s “Marty Supreme” promo plans ...
Mark as Played

“Oscars For Creators” And AI Adoption In the Ad Industry

October 8, 2025 • 34 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the latest in the WNBA war of words over brand deals, the rise of commerce media with the announcement of Amex Ads, Sora 2 and the state of the industry’s AI adoption for better or worse, and Instagram’s launch of the “Oscars for creators” with Rings and what that really means for reels.  00:00 Intro 00:33 WNBA compensation talks get snippy 05:35 Amex Ads enters the ...
Mark as Played

Bad Bunny Takes Center Field and Netflix’s New Ad Deal Changes The Game

October 1, 2025 • 31 mins
Welcome to Marketing Brew Weekly! This week we’re discussing Meta’s new Vibes and the rise of AI video platforms, Bad Bunny performing at the Super Bowl and likely bringing top brands with him, Netflix’s big new deal with AB InBev and how it could change the game for ad revenue in the streaming world, and the latest updates on the TikTok deal and how it could impact advertisers and creators.  00:00 Intro 00:37 The vibe on Meta’...
Mark as Played

The Rise of LinkedInfluencers and the Return of Pumpkin Spice Everything

September 24, 2025 • 30 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the blind box trend going bust, the reality TV to influencer pipeline inspired by Taylor Frankie Paul as the new Bachelorette, the rise of the LinkedInfluencer and how the platform can adapt, and everyone’s favorite: pumpkin spice season is here – but should some brands sit this one out?  00:00 Intro 00:35 Blind boxes go bust 04:32 The Reality TV to Influencer pipeli...
Mark as Played

The Summer Brands Turned Pretty & Awards Show Ads

September 17, 2025 • 30 mins
Welcome to Marketing Brew Weekly! This week we’re discussing the latest on the potential TikTok ban, how brands are using award shows to their advantage, why Salish Matter really matters — especially when it comes to the power of Gen Alpha, and the surprising reason why your favorite sports team got in on the internet action of The Summer I Turned Pretty.  00:00 Intro 00:39 A TikTok ban update 04:20 Advertisers take award show...
Mark as Played

Labubus Win the US Open and American Eagle’s Sydney Sweeney Bet Pays Off

September 10, 2025 • 26 mins
Welcome to Marketing Brew Weekly! This week we’re discussing Nike’s new ad for Gen Z, why American Eagle continues to win the denim wars, how Labubus really took the spotlight at the US Open, and which brands tried their best to capitalize on Taylor Swift’s big news.  00:00 Intro 00:35 Nike’s new slogan 04:17 American Eagle continues to soar 12:32 Labubus win the US Open 19:05 Taylor Swift’s effect on brands and Find the Fak...
Mark as Played

Introducing Marketing Brew Weekly

September 3, 2025 • 50 secs
Welcome to the Marketing Brew Weekly show! The team behind the powerhouse Marketing Brew newsletter will now keep you up to date on the latest in marketing, advertising, and culture in podcast form too! Every Wednesday, join hosts Jennimai Nguyen, Kelsey Sutton, and Katie Hicks for a gab sesh featuring breakout social campaigns, rebrands gone wrong, and industry trends the internet can’t stop talking about. We’re here to help you l...
Mark as Played

Popular Podcasts

    Stuff You Should Know

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Las Culturistas with Matt Rogers and Bowen Yang

    Las Culturistas with Matt Rogers and Bowen Yang

    Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

    Crime Junkie

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Breakfast Club

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

Explore

iHeart

Live Radio

Podcasts

Artist Radio

Exclusives

News

Features

Events

Contests

Photos

Information

About

Advertise

Blog

Brand Guidelines

Contest Guidelines

Subscription Offers

Jobs

Get the App

Automotive

Home

Mobile

Wearables

© 2025 iHeartMedia, Inc.