Inside Trader Joe's

It’s a known known that people across the land love a good contest. It’s also a known known that Trader Joe’s Crew Members across the country know the very best ways to use Trader Joe’s products. The known unknown in the 2025 Store Recipe Contest scenario… which store would come up with the very best recipe, crafted using a mere fiv...

Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. In this sip-sized segment, we’re going all-in on super sippers for summertime soirees, with bottles you may have missed in our wine section; wines that are excellent for afternoon barbecues, evenings with friends, and weekends relaxing o...

Here comes summer! And Trader Joe’s is READY. There’s nothing summerier than watermelon, and we are wading in ‘em – the yellow variety, and the marshmallow variety. Have a listen, and this will make sense. A skincare set to give you a little summertime glow-up? Yes, please. A new Mini Sheet Cake? OMS – again, listen and ye shall und...

We get a lot of questions at Trader Joe’s. And we really love answering them. Especially when it means we get to eat ice cream. For research. To all those who ask what makes Trader Joe’s ice cream so special, we say, all the things! It starts with high quality ingredients, and a dedication to making ice cream that over-delivers on all of your expectations – it’s rich, it’s crea...

Imagine a small town in western Italy, home to a family-owned company that got its start canning fresh fruits and veggies more than 80 years ago. Now imagine that company in 2025, still owned by the same family, and still preserving the flavors of the local produce – not just in canned fruits and veggies, but in supremely satisfying...

In this episode of Inside Trader Joe’s, we’re taking you inside our customers’ shopping carts to find out what keeps them coming back to Trader Joe’s again and again. For this edition of our Customer Cart Conversations, we go to Trader Joe’s number 691 in Chicago’s iconic Lincoln Park neighborhood. Captain Ken, a Chicago native – wh...

Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. This sip-sized segment has us blushing a bit. Because, of course, we’re talking about Rosé. Contrary to the opinions of some, Rosé is a serious wine, and we sat down for a serious conversation about three of our favorite Rosé options in ...

There are certain foods that are synonymous with their place names. Parmigianno Reggiano. Kalamata Olives. And the focus of this episode, Balsamic Vinegar of Modena. A world-renowned product with a long and fascinating history, Balsamic Vinegar of Modena is produced exclusively in the Modena region of Italy. In this episode we sit d...

We get a lot of questions at Trader Joe’s. And we see things in the news that make us ask questions, too. Recently, we’ve seen a bunch of stories about so-called “Retail Media.” So what the heck is Retail Media, and does Trader Joe’s do it? In a nutshell, Retail Media is all about using screens and media and technology in retail stores, ostensibly to replace humans. That doesn’...

It’s nearly spring. And at Trader Joe’s, that means new products popping up like flower buds after an early thaw. In this episode of Inside Trader Joe’s, we’re getting up close and personal with a baker’s dozen of our favorite new (and returning) things for spring. Looking for Easter candy and treats? You’ll find them here, and you’...

Welcome to another episode of the Trader Joe’s Wine Club, brought to you by Inside Trader Joe’s. In this sip-sized segment, we’re going grass-roots – or at the very least, grass-noted – with a conversation about New Zealand Sauvignon Blanc. More specifically, we’re highlighting Raorao Sauvignon Blanc from the Marlborough region, an ...

We often talk about traveling the world to find the most delicious products we can offer, so we can bring them to our customers at a great value. Decades ago, when we began our search for truly excellent frozen pizza, it occurred to us that maybe the best place to go was the birthplace of the stuff… Italy. Turns out we were right, a...

The votes are in, and the time has come to reveal the winners of the 16^th Annual Trader Joe’s Customer Choice Awards! Sixteen years of celebrating our customers’ favorite products, as voted by you, our customers. It’s just as exciting to us this year as it was in year one.

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