The IAB UK Podcast

In the third episode of ‘Futurescape: 2030 & beyond’, we explore how stereotypes about age are breaking down – and what that means for advertisers by 2030. From festival-loving 40-somethings to Gen Z living at home but splurging on designer handbags, people’s behaviours and priorities are no longer predictable by life stage. And with older audiences redefining ageing, holding more spending power, and expecting brands to act res...

In the second episode of our podcast mini-series ’Futurescape: 2030 & beyond’, we turn our attention to how tapping into communities - large and small - provides advertisers with a powerful way to authentically speak to consumers. It’s already happening, and by 2030, our Futurescape study shows that resonating with micro-communities will sit at the centre of smart planning as Gen Z’s values-led approach gains ground and Gen Alp...

In the first episode of our new podcast miniseries ‘Futurescape: 2030 & beyond’, we’re tackling a big topic – how content is coming to the fore like never before as the lines between media channels crumble. From TV to news brands, the trend is the same: media owners are diversifying to engage audiences in new ways and planners need to discard channel-led thinking in favour of a content-centric approach. Our Futurescape study – ...

Last month, IAB UK’s Policy Team hosted an event at Reach’s printworks in Manchester focused on how digital advertising can further support SMEs and regional journalism around the UK. The occasion brought together MPs, small business owners, local press and IAB members and marked the culmination of a nationwide roadshow of roundtables where we have heard from local leaders about how the digital ecosystem is benefiting communities -...

Recorded live at IAB UK’s Last Thursday Club, this episode explores how publishers are navigating the new AI-powered media landscape – and where the human touch still matters most.

With insights from Cath Waller (Immediate Media) and George McMahon (UM Worldwide), hosted by IAB UK’s Director of Transformation, Sophia Haynes, the discussion covers everything from AI-assisted editorial tools to why trusted journalism is more esse...

Is in-store retail media just DOOH in a new outfit - or is it a distinct space in its own right?

In this week's episode, James Chandler is joined by Layla Soufi (Vistar Media), Simon Lonsdale (Tesco Media) and Roy Shepherd (Goodstuff) to unpack the creative, technical and commercial dynamics behind retail media’s latest frontier: the store itself.

From programmatic pipes to power at-shelf personalisation, they explore where ...

For the first time ever, we recorded a podcast live from Engage – IAB UK’s flagship event. Stationed in the bar area at Soho Place, the IAB’s Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.

With this year’s theme centred on how content connects, you’ll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify’s Jenny Haggard ...

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way with panel...

For this emergency podcast, James Chandler is joined by the IAB's Head of Policy & Public Affairs, Sinead Coogan Jobes, to break down the Government’s latest announcement on the upcoming less healthy food and drink (LHF) advertising restrictions.

With brand advertising now formally exempt from the restrictions, and the implementation date pushed back to January 2025, this conversation provides essential clarity on what’s cha...

What’s broken in creator marketing – and how do we fix it?

In this episode, James is joined by Tim Mitchell, founder and CEO of DRPCRD, to talk about how its platform, CreatorOS, is taking the faff out of creator campaigns. From finding and briefing talent to automating contracts and collecting live performance data, Tim explains how DRPCRD is helping brands and creators work smarter – and faster.

They get into what makes a g...

The All In Census is the UK advertising industry’s largest inclusion survey, designed to build a more supportive workplace for everyone. In this episode, IAB UK’s Director of Transformation Sophia Haynes sits down with Dan Wilks, Director of Credos, to unpack the data behind the initiative.

They explore how the census began, the insights it's uncovered over time and how companies can use the All In Action Plan to drive meaningfu...

This week, the IAB's Charlotte Robinson sits down with Sandra Arnold, the Regional Head of Learning at GroupM UK & EMEA, to discuss the importance of accessibility in leadership and the workplace and why it isn't just a moral imperative - it’s a powerful driver of productivity.

Sandra reflects on her own experiences with hearing loss and delves into the economic potential of accessibility, the barriers preventing organisatio...

In this episode, our Chief Strategy Officer, James Chandler, is joined by Tom Stevens, IAB UK’s Director of Marketing & Insight, to unpack the key findings from IAB Digital Adspend 2024 — the definitive view of where digital advertising pounds are being spent in the UK.

Together, James and Tom delve into what’s behind the market’s 13% growth, the continued dominance of mobile, video and social formats and what the numbers co...

In this episode, our Chief Strategy Officer James Chandler is joined by Paul Wright, Head of International at Uber Advertising, for a personal conversation about dyslexia, creativity and leadership.

Paul opens up about growing up with undiagnosed dyslexia and how it shaped both the challenges he faced and the strengths he’s come to embrace. From storytelling to big-picture thinking, Paul shares how his neurodivergent traits hav...

This week, our Chief Strategy Officer, James Chandler, sits down to chat with Global's Group Strategy Director, Ailsa Mackenzie, about the fascinating differences between audio and visual attention, how advertisers can tap into the full spectrum of listening behaviours and why the lines between radio, podcasts and streaming are blurrier than ever.

Download Global's 'The power of not paying attention' report here: https://content...

* Trigger warning: suicide is covered in this conversation.*

Following on from her fantastic session at Leadership Summit 2025, Blis' VP of Governance, Ethics, and Data Protection Officer Kelly Jacobson Collins joins the IAB's Charlotte Robinson for a conversation about the often-overlooked topic of menopause in the workplace.

Kelly shares her personal journey with menopause, including the impact it has had on her daily work ...

Reverse mentorship, leveraging team strengths and empowering early talent with the space to ask questions - this episode is packed with valuable takeaways for anyone managing or developing young professionals in today’s hybrid working world.

At March’s edition of The Last Thursday Club, we brought together a fantastic panel of experts to explore how managers can help young professionals thrive in both remote and in-office enviro...

In this episode of The IAB UK Podcast, we’re diving deep into the world of omnichannel marketing – a strategy that’s becoming essential for brands aiming to connect with consumers across multiple platforms. James Chandler, Chief Strategy Officer at IAB UK, is joined by Sara Picazo, EMEA Research & Insights Director at The Trade Desk, to explore the key insights from The Trade Desk’s latest research on omnichannel campaigns.

...

IAB UK’s annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together senior decision-makers and giving them a crucial opportunity to discuss shared challenges, debate the big issues and shape the industry’s future.

Today's episode sees the IAB's Charlotte Robinson buzzing around the summit speaking to as many delegates and speakers as possible for The IAB UK Podcast, including SMG'...