The Amy Porterfield Show
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
Episodes
May 19, 2026 • 46 mins
How to Find the Sentence That Makes Buyers Stop Scrolling
Your offer is solid. Your audience is there. So why are the right people still scrolling past you?
Your messaging isn't giving them a reason to stop.
Donald Miller, founder of StoryBrand, walked into a $300 million oil and gas company, gave them a three-word tagline, and drove a 99% lift in their test market.
In this episode, he shares his PEACE framework, the five sound...
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May 12, 2026 • 20 mins
The Layer Underneath Every Six-Figure Plateau
You've rebuilt the funnel, rewritten the sales page, added another bonus, and tested every subject line. But when your launch numbers come in… your revenue hasn’t budged.
There's a layer sitting underneath every funnel and every sales page. It's a strategic decision most six-figure founders have never been taught to examine, and when it's off, it creates a very specific pattern of re...
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May 5, 2026 • 41 mins
The Three Assets That Close the Sale Before the Cart Opens
Your sales page isn't what closes the sale. By the time someone clicks it, they've already decided. That decision happened weeks earlier on a podcast, in an email, during a free training where something clicked and they thought, I trust her.
Your sales page just confirms what they already believe. It doesn't convince anyone of anything.
So if you've been rewriting it for...
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April 28, 2026 • 36 mins
The Founder Pattern Behind Unpredictable Revenue
Every female founder I've ever coached is running as one of three types. The Resourceful Founder, the Abundant Founder, or the Calibrated Founder. Two of them are working themselves into the ground. One of them is quietly scaling. And by the end of this episode, you will know exactly which one is running your business right now.
The pattern you're in right now is the reason your re...
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April 21, 2026 • 33 mins
How to Get Found on ChatGPT Before Your Competitors Do
A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her.
This is what's happening in search right now. AI tools are reco...
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April 14, 2026 • 23 mins
What Actually Needs to Be True Before Your Higher Price Converts
I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong.
It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on b...
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April 7, 2026 • 61 mins
How to Lead Under Pressure Without Losing Yourself in the Process
There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a nam...
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March 31, 2026 • 39 mins
A Look Into The Rooms That Build 7-Figure Businesses
I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them.
The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see...
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March 24, 2026 • 32 mins
Running ads shouldn’t feel like a money pit.
I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t.
Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see wh...
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March 17, 2026 • 47 mins
Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.
I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared w...
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March 10, 2026 • 26 mins
Delete These Subscribers Now
Why a Smaller Email List Makes You More Money
If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything. I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list.
So what I'm about to say might shock you.
I want you to delete people from your email list. Not one or two. Hundreds. Ma...
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March 3, 2026 • 46 mins
Why High Performers Swear By Journaling
Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere.
What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos?
That’s what this episode is about....
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February 24, 2026 • 39 mins
The Truth About What It Takes (And What No One Tells You)
Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you.
I've been doing this for years now, and I'm going to tell you exactly what it looks like. Som...
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February 17, 2026 • 39 mins
The Pre-Launch Strategy That Changes Everything
What if your audience was already excited to buy before you ever opened the cart?
That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting.
I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of ...
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February 10, 2026 • 34 mins
The Profit Lesson I Learned Way Too Late
I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late.
I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers.
How did this happen? I was so ...
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February 3, 2026 • 64 mins
The Money Mindset Shift Every Woman Entrepreneur Needs
There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second.
That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she ...
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January 29, 2026 • 60 mins
The Mindset Shift That Separates Burnout from Breakthrough
You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week?
That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most su...
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January 27, 2026 • 36 mins
The Visibility Shift That Can Fast-Track Your Business Growth
I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube.
After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters.
In this episode, I...
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January 20, 2026 • 54 mins
The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs
I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.
In this episode, Natalie breaks down w...
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January 14, 2026 • 41 mins
How to Design Intentional Self-Learning That Actually Sticks
Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum.
At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content a...
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