Creative Control

Creative Control

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

Episodes

June 3, 2025 51 secs
The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.
Mark as Played
Mark as Played
Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard f...
Mark as Played
Last week, we took a trip to VidCon in Anaheim, California, to meet up with some of the top creators in the industry. Joel Bervell, a fourth-year medical student at Washington State University, rose to fame on TikTok for calling out racial inequities in the healthcare system. One of his first videos, posted early on in the pandemic, taught people that pulse oximeters can overestimate oxygen saturation on people with darker skin—a f...
Mark as Played
SuperOrdinary launched in 2017 as a way for U.S. brands to reach consumers in China. The company has since expanded to working with creators in other international markets. SuperOrdinary cofounder and CEO Julian Reis explains how his company is further leaning into what he calls the “supporter economy”—and how he’s navigating operations amid geopolitical tensions.
Mark as Played
Founded in 2017, Cameo is a platform that allows people to buy custom messages from celebrities to send to their family and friends. The company has expanded the business and created a viable revenue stream for celebrities and creators—even for those who may not be in the traditional Hollywood spotlight. Cofounder and CEO Steven Galanis believes the company amounts to a public utility, connecting celebrities to fans in a direct, ac...
Mark as Played
AI art generators such as DALL-E, Midjourney, and Craiyon have gained noticeable attention in the past months. But like so much of what AI touches, there are some big questions that need answers: Who owns the images that feed into these generators? Who owns the images they produce? Entertainment lawyer Wynton Yates shares his perspective on AI art generators, copyright infringement, and the legal questions being debated right now. ...
Mark as Played
This is the third of our special series about fandom. To start from the beginning, listen to our episodes from the past two weeks! When it comes to fan creators and making money, copyright law is pretty strict—any unlicensed use of a property that doesn’t fall under fair use (like the characters from Star Wars, for example) is considered copyright violation. But at the same time, plenty of fan merchandise and other creations, both ...
Mark as Played
May 25, 2023 25 mins
This is the second of our special series about fandom. To start from the beginning, listen to last week’s episode!Being part of an active fandom creates close communities, even families, especially for those who haven’t found any shared interests with friends in other areas. And after several exoduses from various platforms, some of the biggest fandom spaces are fan-operated, like the fanfic archive AO3. But within these communitie...
Mark as Played
May 18, 2023 28 mins
‘The Witcher’ TV show might not seem like the most natural inspiration for enthusiastically queer romance writing, but for some fanfic authors, it’s a world rich with creative inspiration. Fanfic writers, especially those missing authentic representation in mainstream media, have long used their own writing to make stories that speak to them. And fandom communities, once niche conventions and now massive online archives and popular...
Mark as Played
Next week, we’ll be back with a special series of episodes about fandom—covering fanfic, fan art, cosplay, and all the passion that goes into building these communities. We’ll also be unpacking the hurdles fan creators face, from harassment to legal issues, and how these challenges affect the wider creator economy.
Mark as Played
Since the last time we discussed the efforts to ban Tiktok, we’ve been hearing more about future legal challenges to these restrictions and the international impact they would have. So to get some different perspectives on Tiktok’s actual security risks and the courtroom sagas already shaping up, we talked with Timothy Edgar and Anupam Chander. Timothy is a professor at both Harvard and Brown, specializing in cybersecurity, and Anu...
Mark as Played
This year marks the 50th anniversary of hip-hop, a genre that’s gone from a niche art form to a cultural and financial powerhouse across the world. But with that huge burst of growth, are the true hip-hop creators getting their due? And what role will AI play in hip-hop in the next 50 years? To help us unpack hip-hop’s history and future, we talked with Sacha Jenkins. Sacha is a filmmaker, musician, and the creative director of the...
Mark as Played
As Montana becomes the first state to pass a bill banning TikTok on all personal devices, discussions about why and how to restrict the Chinese-owned platform are circulating everywhere. TikTok creator V Spehar, @underthedesknews, has amassed 3 million followers with their clear, brief explanations of current events, and they believe that the communities and conversations on TikTok play a vital role in how we engage with each other...
Mark as Played
April 13, 2023 45 mins
To jumpstart season 3 with an overview of the creator economy, we’re featuring a roundtable conversation with some experts, recorded a few weeks ago at SXSW. Our panel of experts—Julie Haleluk, global head of video creator program at Amazon Live Shoppable Videos; Adrienne Lahens, global head of operations at TikTok Creator Marketing Solutions; Julian Reis, founder and CEO of SuperOrdinary; and Brent Weinstein, chief development off...
Mark as Played
Next week, Creative Control is back with Season 3! Some of the topics we’re unpacking this season include the push to ban TikTok, how hip-hop has undeniably shaped social media, and why it’s so difficult for adult content creators to monetize their work. Also, we’re diving into how the creator economy is challenging our norms around copyright, ownership, and originality.
Mark as Played
While we’re on break, working on the next season of Creative Control, we’re revisiting this live episode from Fast Company’s Innovation Festival last fall. Content creator and comedian Brittany Broski gave her candid take on the creator economy and how she’s building a career beyond that kombucha meme that made her famous.
Mark as Played
In between seasons, we’re taking another listen to this interview with Emma Chamberlain, one of YouTube’s undisputed royalty. Since starting her channel in 2017, Emma has amassed more than 11 million YouTube subscribers, in large part because of her wry comedic tone and signature lo-fi editing style. Her vlogs aren’t overproduced or too slick, instead she’s candid with her fans—which means being honest about needing a break from Yo...
Mark as Played
We’re working on the next season of Creative Control. In the meantime, we’re revisiting this still-relevant topic: doctors on platforms like TikTok and Twitter making medicine less of a mystery for people—and becoming celebrities along the way. But the ethics of being a medical influencer are a bit hazy. We’ve seen how misinformation can run rampant on social media, and it doesn’t take much for anyone to gain a following, no matter...
Mark as Played
While we’re on break, working on the next season of Creative Control, we wanted to revisit this throwback episode about copyright law and dance, and how some choreographers are fighting to get their work protected as intellectual property. It’s part of the wider issue of how popular trends can spread online without proper credit or compensation—something creators of color, in particular, have been calling out.
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    True Crime Tonight

    If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.

    24/7 News: The Latest

    The latest news in 4 minutes updated every hour, every day.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.