Wagner Live

Wagner Live

A business and marketing podcast that tells it like it is without the fluff. It's honest, direct, and raw. Hosted by Wágner dos Santos, an advertising agency veteran who has owned multiple businesses since the age of 17. You might say that he's a tad bit qualified. Catch the live recording of new episodes every Wednesday on YouTube, LinkedIn, Facebook, and Twitch. To submit a question or join the conversation be sure to use #WagnerLive on your favorite social media destination.

Episodes

S2 E111: The Resurgence of Virtual Office Spaces

September 9, 2020 • 46 mins
Approximately 30 years ago virtual office spaces made a splash through the US and around the world with flexible space suitable for startups and entrepreneurs on the move. Also known as executive suites, the first such office was launched back in 1962 but did not gain mass popularity then and was limited by the lack of technology yet to come.

About 15 years ago, co-working spaces launched everywhere and become the new hip trend for...
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S2 E110: The Reshaping of a City's Economic Future Amidst The New Normal

August 30, 2020 • 43 mins
Orlando, Florida is not only where Wagner Live is located but it is also a growing market. It has been called one of North America's up-and-coming tech markets. In a recent study of the leading large, mid-size, and small metros throughout the country, Orlando ranked #9 out of 299 metros studied and #2 in the Southeast. The study evaluated such things as economic strength, prime workforces, year-over-year growth, and mid-term (5-Yea...
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S2 E109: The Future Outlook for Small Businesses in the New Normal

August 19, 2020 • 38 mins
The new normal, which is a result of the pandemic's effect on the market and economic instability, didn't come with an instruction manual. Expert analysts and economists have been hesitant to commit to providing any forecasting data.

How do small businesses survive these challenges and remain in operation and profitable in the long run?

In this episode of Wagner Live, we have Thomas Sullivan discuss the current state of affairs for s...
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S2 E108: Growing Your Business in a Virtual World

August 5, 2020 • 58 mins
Live video is not only an efficient way to hold virtual meetings, but it is also a great way to connect with your audience and ultimately market your business.

Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to grow their brand?

In this episode of Wagner Live, we have Ross Brand talk about the ri...
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S2 E107: The Five Deadly Sins of Presenting Creative Work

January 9, 2019 • 42 mins
Do you have the right skills to persuade people to say yes to whatever you’re selling?

Great presentation of ideas is the ability to persuade someone to want to buy something you’re selling – this goes beyond just presenting.

In this episode of Wagner Live, we have Kerry Feuerman talk about the power of presentation skills and what to avoid when presenting creative work. Kerry is the founder of Last Hurdle presentation skills worksho...
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S2 E106: How to Work With Women

November 14, 2018 • 42 mins
Have you found yourself in an inappropriate conversation at the workplace that you don’t know how to handle? We live in a world where there’s no clear definition of what situation qualifies as sexual harassment in the workplace, which often leaves both men and women on the fence regarding this issue.

In this episode of Wagner Live, we have Jennifer Crittenden join us to discuss how to work with women. Jennifer has been featured on C...
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S2 E105: The Art of Client Service

November 14, 2018 • 73 mins
What makes great client service? Honing the craft of serving clients well is about keeping things basic to clients' needs and building sustainable partnerships with them.

In this episode of Wagner Live, we have Robert Solomon, the author of the classic guide, The Art of Client Service, and the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients. Robert also runs...
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S2 E104: Unleashing Your Superpower

November 7, 2018 • 34 mins
How do you effectively persuade other people without manipulating them? Persuading people is convincing them to buy into your truth and want what you’re selling them as much as you want it.
In this episode of Wagner Live, Jeff Tippett joins us to discuss what’s trending in business and marketing and how persuasive communications should not be mistaken for manipulation. Jeff is an active blogger and author. His first book, Pixels Ar...
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S2 E103: Women in Tech and Social Media

September 26, 2018 • 41 mins
What is the best platform to create video content for your business? How do you create great live video streams that are watchable afterward and that bring in ROI?

In this episode of Wagner Live, we have String Nguyen, the producer of the award-winning Snapchat channel “Women in Tech”, who has amassed over 350 interviews with entrepreneurs and startup founders, like Gary Vaynerchuk, Holly Liu (Kabam), and Hugh Forrest (SXSW). For t...
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S2 E102: The Voice of Generation Z

September 12, 2018 • 40 mins
What does it take to achieve a lifetime’s worth of achievements before the age of 25?
In this episode of Wagner Live, we are joined by Morissa Schwartz, owner of DrRissysWriting.com - a marketing and writing company, and GenZPublishing.org - a publishing company that has produced six Amazon bestsellers. Morissa broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, has sung on MTV, speaks professionally ...
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S2 E101: The Evolution of Telecommunications in The Digital Age

August 8, 2018 • 54 mins
A little over two decades ago, what telecommunication looks like today was not even a dream. The evolution of telecommunication has seen it blend with the internet to create an even bigger world of possibilities.

In this episode of Wagner Live, we are joined by Michael Heinrich, the President of Joon, a national business communications company that delivers cloud-based solutions catered to the individual needs of small to enterprise...
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S2 E100: Technology's Growing Impact on The Banking Industry

July 18, 2018 • 55 mins
Have you thought of how technology is impacting the banking industry? Community banks are fast catching up to fulfill the digital needs of sophisticated banking customers.

In this episode of Wagner Live, we are joined by Fernando Pena, Principal Analyst at Forrester and former SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 years of experience in the banking, insurance, and investment industries. He focu...
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S1 E90: How Marketing Can Benefit From Emerging Tech

December 5, 2017 • 19 mins
How will the internet of things revolutionize the marketing landscape in the next few years? The internet of things, according to Marketo, is the interconnectivity of our digital devices that provides endless opportunities to listen and respond to the needs of their customers with the right message at the right time and on the right device.

In this episode of Wagner Live, we talk about how marketing is using the internet of things ...
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S1 E89: Midweek Update

November 1, 2017 • 20 mins
Are you, as a marketer, tired of hearing about Millennials and how to market for them? Well, there’s a list of their top 100 favorite brands, so you might want to know what they’re doing right.

In this episode of Wagner Live, we have our midweek update on what’s been happening in the world of advertising and marketing. Listen in to learn about Facebook and Snapchat’s struggles and what they’re dealing with as social advertisers.

Wha...
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S1 E88: Are You an Entrepreneur or a Small Business?

October 29, 2017 • 13 mins
What are you, an entrepreneur or a small business owner instead? What is the difference between being an entrepreneur and a small business owner?

In this episode of Wagner Live, we discuss the difference between entrepreneurship and owning a small business. Listen in to learn why it takes passion and risk to become an entrepreneur, unlike small business owners who are more concerned about sustaining a living for themselves and their...
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S1 E87: Brands Can Get Stuck on The "Me Me Me"

October 28, 2017 • 18 mins
Do you know that sometimes brands forget that it’s not about them? They get stuck on me me me syndrome and forget the story isn’t all about them. Brands that can harness listening and learning more about their audience will be more successful than those that don’t.

In this episode of Wagner Live, we talk about the importance of brands learning more about their audience rather than talking too much about themselves. Listen in to lear...
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S1 E86: Most Ad Agencies Don't Have a Clue

October 27, 2017 • 17 mins
In this episode, Wágner puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
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S1 E85: Midweek Update

October 26, 2017 • 25 mins
This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
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S1 E84: Marketing's Shift Toward Content Marketing

October 25, 2017 • 12 mins
In this episode, Wágner discusses how today’s and tomorrow’s marketing is trending toward content publishing becoming a major force in attracting consumers versus other forms of advertising and marketing.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.
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S1 E83: The Amazon Effect's Influence on Retail

October 23, 2017 • 18 mins
In this episode, Wágner addresses a growing shift from brick and mortar retail to e-commerce. With Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact. How will we shop in the future? Will all shopping be online? Wágner answers those questions and more.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--30...
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