Growing Steady | Intentional Creative Business Podcast

It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.

This is the quick story of building SceneRoll, from closing our coaching business after eight years last summer, to discovering AI building tools like Lovable and Claude Code, to the frustrating weeks of trying to get video previewing and exporting to actually work...

Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...

• We're both more excited about business than we've been in years 
• Leaning into AI with curiosity instead of fear has been one of the best decisions we've made
• Going back to work full-time in January was intentional (work fills my creative bucket, which makes me a better mom)
• Walking away from WAIM Unlimited after 8 years was a leap of fai...

Unfiltered episode recorded on a Sunday walk while Leon naps:

• Haven't felt this excited about building since iWearYourShirt in 2009
• Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)
• Built an autonomous Teachery blog engine in ~2 hours: 3 articles/day, Telegram updates, auto-published
• Also built a content digest that turns voice memos into tweets and newsletters that soun...

Trying a new thing with our podcast! We're going to record and release unfiltered episodes.

On my walk this morning I had some thoughts about Teachery I wanted to share:

• Where the business started
• The main 3 evolutions Teachery has had
• The big ah-ha moments in 2025 that reignited my passion for Teachery
• The next version of Teachery I'm stoked about (v4.0)
• The first BIG financial goal I've set for Teachery in a lonnnnnng time...

After a few months away, we’re back behind the mic with a real-time life and business update. In this episode, we share what the first four months of parenthood have been like, how our parental leave actually played out, and where our work is headed next.

We talk about:

• Life with baby Leon and what surprised us most in the early months
• How stepping away from WAIM Unlimited and work impacted us
• What’s happening with Tea...

In this episode, we’re answering a handful of questions about our pregnancy journey so far (36 weeks as of recording!) We talk about everything from favorite (and least favorite) parts, to how Jason’s been helping, to what’s surprised us most along the way.

We also chatted about:

• How we’ve prepared financially for baby
• What it’s been like stepping back from WAIM
• Some of the more emotional, unexpected shifts we’ve exper...

We just wrapped our last-ever launch of WAIM Unlimited. All while 7 months pregnant, grieving the loss of two family members, troubleshooting a broken-down car, a 5-hour medical snafu, and somehow still exceeding our high goal for our launch. Let’s break it all down.

In this episode, we’re going to cover:

• What actually worked (and didn’t) across email, Instagram, affiliates, YouTube, and more
• A surprise takeaway about...

This is part three of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.

As of recording this FINAL installment, we have just 12 hours left in the launch 😱.

You’ll get an update on our total sales numbers, what went on the last week (another death in our family 💔), and the final things happening in the last day. 

🔗 Track our daily sales: htt...

Since we've been running WAIM, certain questions come up over and over. In this episode, we’re answering the top 10 things we hear most from creative business owners who feel stuck and don't know what to do next.

We cover:

• How to increase sales without feeling pushy
• How to get clarity on what you're building and who it's for
• How to overcome fear and self-doubt
• …and 7 more honest, practical questions that we think every solo...

This is part two of our 3-part series sharing the real-time updates of our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.

As of recording this second installment, we are 1 WEEK post-launch and have 1 week to go! (This is the "Sahara Desert" part of the launch.)

You’ll get an update on our total sales numbers, how our boosted IG content is doing, and our adjusted plan for the next week due to a dea...

With AI rapidly multiplying the amount of content flooding every platform (40m vertical videos PER DAY 😬), we’re facing an era where information is no longer scarce... it’s commoditized.

So what actually becomes more valuable in a world drowning in content? In this episode, we share the three human skills we’re doubling down on in the year ahead. These are core skills we believe will stand out more than ever:

• Storytell...

If you love hearing the behind the scenes of a product launch, then you are going to thoroughly enjoy this 3-part series for our LAST-EVER launch of our un-boring coaching program WAIM Unlimited.

As of recording this first installment, we are 24 hours post-launch and have 2 weeks to go!

You’ll get to hear how our pre-launch waitlist went, where 44% of sales have come from so far, and how close we are to our initial l...

If you’ve ever felt like you’re already behind in the world of AI (or like you need to try every new tool just to keep up) you’re not alone! 

In this episode, we introduce the idea of slow-learning AI: a calm, intentional approach to staying curious without getting overwhelmed. We share specific strategies we’re using to create boundaries, focus our energy, and integrate tools that actually serve our business goals (ins...

Are digital product launches dead? Not at all! But in 8 years, we’ve noticed a few changes and we wanted to share what we’ve seen firsthand. 

How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI?

Here’s what we cover in this ep:

• Why pre-marketing matters more than ever (and how to start sooner)
• The power of “carrots” and ...

We are many months away from 2026 and the big shift in our Wandering Aimfully business, but we wanted to pull back the curtain and share how we ideate business ideas BEFORE they see the light of day.

This episode, we hope you get to hear how we brainstorm, how we go back and forth, and when we get excited (or not) about a potential new idea.

In 2026, we’re going to shift from monthly coaching to building tools using ...

With AI taking off like wildfire, algorithms shifting like crazy, and tactics expiring faster than ever… what actually still works in 2025? 

In this episode, we’re cutting through the chaos to ground you in what remains true in online business today. If you feel like you're fighting a current right now, you're not alone! We cover...

• The three foundational things that still drive results (and always will)
• From dwindling bl...

If you’re like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!

In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and ...

We’re one month into our return to Instagram after a 3-year break, and in this episode, we’re pulling back the curtain on what’s working, what’s not, and how we’re approaching Instagram in a way that actually feels good (and sustainable). 

Spoiler: we’re not here to growth-hack, we’re here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.

We cover:

• What our first month b...

With just a few months to go before our Tiny Zook 🐣 arrives (!), we’re sharing how we’re approaching parental leave—not as a step-by-step guide, but as a real-time snapshot of our intentions, plans, and mindset. 

Whether you’re expecting, planning a business sabbatical, or just curious about building more space into your business, this one’s for you. Here’s what we covered:

• The values guiding our decision to take th...