Everything Coworking

Some coworking operators close one space and swear they'll never do it again.

Matt Irvin closed his first coworking space during COVID...packed up his family, drove from California to Chicago in the middle of the pandemic...and opened another one anyway.

Matt and I go way back to our CrossFit days in the Bay Area. We used to do Murph together, and I still remember him air squatting faster than everyone else while we talked about hi...

If your coworking space lost its Google Business Profile tomorrow… how long would it take before your pipeline dried up?

That might sound dramatic, but after digging into Google's latest review policy changes, I don't think it is.

Google quietly rolled out major updates in April that completely change how coworking operators can ask for reviews. And some of the tactics many of us have used for years? They now violate policy.

Thi...

What would you do if you bought a coworking space that was losing money… on purpose?

That's exactly what Lea Latham did.

She walked into a 13,000 square foot executive suite business that was underwater, knowing full well she'd likely have to take it over. And when the time came? She moved into her RV, parked it outside, and got to work.

I loved this conversation with Lea because it's such a real look at what it actually takes to t...

Most people don't start their coworking career thinking they'll become president of the company.

Jessie Hathcock did.

When I sat down with Jessie Hathcock from The Loading Dock, I couldn't stop thinking about how rare her story is. She started as a community coordinator… and six and a half years later, she's leading the entire company.

We talked about:

• What it really looks like to grow up in the coworking industry (and why tho...

You don't have a lead problem. You have a follow-up problem.

Leads are coming in. Marketing is working. But deals aren't closing at the rate they should be and the issue is almost always the system behind the leads.

In this solo episode, Jamie breaks down where coworking sales funnels tend to fall apart and how to fix them.

You'll learn:

• Why leads get stuck in your CRM and never convert
• Where follow-up typically breaks down (e...

What happens when a coworking operator gets completely fed up with their tech stack… and decides to build their own solution?

That's exactly what Dan Wesson and Chelle Peterson did.

Dan and Chelle are the co-founders of The Post Workspace and CoLevel, and I've known them since they went through Coworking Startup School back in 2018. It has been so fun to watch their journey from launching their space in Tucson to building a platfor...

What if AI didn't replace your community manager… but actually made them better at their job?

That's exactly what Courtney Schwartz is doing at FireWorks Coworking—and it's such a refreshing take on a topic that can feel overwhelming (or even a little threatening) in our industry.

Courtney is deeply passionate about people, community, and creating meaningful connections. And instead of letting AI take over, she's using it to take a...

Most people don't spend 13 years quietly building one of the most comprehensive datasets in commercial real estate.

But that's exactly what Peter Kolaczynski has been doing at Yardi.

In this episode, Jamie sits down with Peter Kolaczynski, Associate Director of Yardi, to unpack what's really happening beneath the surface of the coworking and office markets.

And this one gets… data-heavy in the best way.

We get into:

• Why cowork...

What if you built a coworking space… designed so you barely had to be there?

That's exactly what Glen Hicks did.

After 27 years in IT leadership and a life-changing heart attack at 34, Glen completely rethought how he worked. Instead of jumping into another executive role, he became what he calls a "digital independent."

But he couldn't find a workspace that actually fit the way he wanted to work.

So he built USTATION — a beautiful...

What if the secret to running a thriving coworking space isn't fancy software or a massive team… but one incredibly grounded, genuinely caring community manager?

I finally got to sit down with Nicole Antolino, Community Manager at Fireworks Coworking in Marietta, Georgia and this conversation was long overdue.

Nicole has been part of our Community Manager University program since 2022 and I've watched her grow into one of those r...

What's worse than overspending on things that don't deliver ROI? Underinvesting in the areas that actually make or break your business. This week, Jamie flips last week's episode on its head and tackles the critical areas where coworking operators consistently underspend—and pay the price in lost revenue, lower margins, and frustrated members.

From soundproofing decisions during construction to the size of your private offices, Ja...

What happens when good intentions meet bad ROI? This week, Jamie tackles the spending decisions that quietly drain coworking operators' margins—and shares what to do instead.

Fresh from working with clients who are making these exact mistakes, Jamie breaks down the four most common areas where operators overspend: marketing agencies that don't understand local business, IT retainers that sit unused, social media managers in market...

This week, Jamie Russo tackles a slightly uncomfortable question—especially for someone who runs a program called Community Manager University. But if you're struggling to find quality candidates when you post that job title, this episode might change how you think about recruiting.

Here's the problem: the community manager title anchors candidates on member interaction and engagement. But the actual job? It's pipeline management,...

IWG (the parent company of Regus) just cold called you about turning your office building into a coworking space—and you have no idea how to evaluate their offer.

This week, Jamie Russo breaks down exactly what landlords and building owners need to know before signing a management agreement with IWG, Regus, or any other operator offering a partnership model.

Spoiler: they're not calling because your building is special. They're c...

What happens when a small business coach realizes her clients need more than advice—they need a place to actually work? She converts the loft she's been living in with her family into a coworking space.

This week, Jamie Russo sits down with Sue Reardon, co-founder and community connector at Suite Spotte in Forest Park and La Grange, Illinois, for one of the most fascinating origin stories we've heard on this podcast.

In this epis...

What happens when a coworking expert walks into a national coworking brand as a day pass user—and the experience falls flat?

This week, Jamie shares her recent day pass experience and turns it into a ...

What happens when a flex workspace veteran with decades of global experience decides the future isn't about branded coworking takeovers—but about making flex invisible so the building itself can thrive?

In this episode, Andrea Pirrotti, Head of Real Estate at infinitSpace, shares her unconventional approach to helping landlords activate underutilized space without heavy CapEx, long lease-up timelines, or the friction that comes wi...

What happens when a lifelong hairstylist-turned-life-coach steps away from the salon and builds one of the most flexible, hyper-local coworking models I've ever seen?

You get The Foundry Workspaces, created and operated by Vena Boddy, who brings an action-oriented, community-centered approach to coworking that works beautifully in her Michigan suburb.

In this episode, Vena shares her unexpected journey into coworking, how her husba...

What happens when a lifelong marketer and multi-business entrepreneur realizes she's tired of working alone — and decides to build the space she wishes existed?

In this episode, Jodie Gallant, CEO of WORK Lakes Region, shares the remarkable story behind launching the first coworking space of its kind in New Hampshire's Lake...