From The Ground Up Show with Erick Loden

David Michauxleft a stable project-management career to become a certified welder and buildMichaux Metalworks. The transition forced him to learn what trade school couldnot teach: estimating, equipment decisions, customer selection, pricing, cashflow, and hiring.

David explainswhy his first underpriced job cost him more than $1,000, how he launchedwithout taking on unnecessary debt, why he posts daily Reels, and what changedwhen ano...

What does it take to scale an industry built on individual craftsmanship—without destroying the culture, relationships, and expertise that made its businesses valuable in the first place?

THE WEEK'S CONVERSATIONS, IN ONE EMAIL

Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.

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Sheldon Murphy started roofing as a teenager and went on to build TSM Roofing into a company generating roughly $10 million in annual revenue. In this episode, he shares the leadership decisions, calculated risks, cultural values, and hard-earned business lessons behind that growth.

Sheldon’s story is about far more than roofing. It is the story of a tradesman learning to become an entrepreneur—and an entrepreneur learni...

What happens when a homicide detective turns his investigative skills inward?

In this powerful episode of From The Ground Up Show, Erick Loden sits down with Craig Semple—a former police detective, mental health advocate, and author—to discuss PTSD, burnout, resilience, and the difficult journey of rebuilding a life after trauma.

After years of investigating serious crimes and carrying the hidden weight of life behind the...

What happens when a recent college graduate buys a one-way ticket to China with no clear plan for what comes next?

For Jonathan Domsky, that decision changed everything.

In this episode of From The Ground Up Show, Erick Loden sits down with Jonathan Domsky, co-founder of Kidorable, to discuss the journey from an unconventional childhood and a life-changing trip to China to building a global children's brand carried by thousands of re...

What happens when you walk away from successful careers, sell nearly everything you own, and travel the world in search of a better life?

In this episode of From The Ground Up Show, Erick Loden sits down with Damien and Jessica Zouaoui, founders of Oakwell Beer Spa, to discuss their incredible journey from corporate careers in New York City to building one of the most unique hospitality businesses in America.

After leaving the tradit...

Success leaves clues—and Deshaun Bryant's journey is proof that where you start doesn't determine where you finish.

In this episode of From The Ground Up Show, host Erick Loden sits down with entrepreneur, sales leader, and Roof Hustlers founder Deshaun Bryant to discuss the mindset, discipline, and relentless work ethic required to build success from the ground up.

Deshaun shares his story of overcoming setbacks, flunking out ...

In this episode of From The Ground Up Show, host Erick Loden sits down with Brent Garrett for a powerful conversation on entrepreneurship, leadership, business systems, and what it really takes to build a successful company that can thrive without consuming your life.

Too many business owners find themselves trapped in the daily grind—working harder every year but never gaining the freedom they envisioned when they started. Br...

From Prison Sergeant to Leadership Expert: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom | Chris Hallberg

What separates average organizations from elite teams?

In this episode of From The Ground Up Show, Erick Loden sits down with entrepreneur, EOS implementer, leadership coach, and Business Sergeant founder Chris Hallberg.

Chris has spent decades helping organizations improve leadership, accountability, communica...

In this episode of From The Ground Up Show, Erick Loden sits down with Kyle Weber to discuss the lessons, relationships, and work ethic that have shaped his career in the roofing industry and business world.

While many entrepreneurs chase the latest marketing tactic or growth hack, Kyle shares why long-term success is often built on something much simpler: trust, relationships, consistency, and delivering value over time.

Kyle discus...

Most business owners focus on growing revenue. The best business owners focus on building value.

In this episode of From The Ground Up Show, host Erick Loden sits down with Matt Andersen to explore what separates good companies from truly valuable businesses. Drawing on experience from more than $5 billion in mergers and acquisitions transactions, Matt shares practical insights on business growth, leadership, company culture, enter...

In this episode of From The Ground Up Show, we sit down with Mike Goldenstein to talk about entrepreneurship, leadership, business growth, and what it really takes to build a long-term career in the trades and construction industries.

With more than three decades of experience across multiple sides of business, Mike shares lessons learned from building companies, navigating industry changes, developing sales teams, embracing technol...

What does it really take to turn an idea into a successful business — and what happens when that success puts a target on your back?

In this episode of From The Ground Up Show, Amanda Sima shares her journey from entrepreneur and innovator to navigating the complex world of patents, intellectual property, licensing, and legal battles. This conversation dives deep into the realities of entrepreneurship that most people never se...

In this episode of From The Ground Up Show, we sit down with Chris Zimmerman for a deep conversation about entrepreneurship, leadership, roofing, artificial intelligence, faith, family, and what it takes to continue building after achieving success.

Chris shares lessons learned from growing businesses in the blue collar world while also embracing emerging technology and AI. We discuss the realities of scaling a company, the mindset ...

In this episode of From The Ground Up Show, host Erick Loden sits down with Deputy Adrian Keeler, a 20-year law enforcement veteran, community leader, family man, and candidate for Sheriff, for an in-depth conversation about leadership, service, faith, character, and the challenges facing communities across Wyoming.

Adrian shares lessons learned from two decades behind the badge, what it means to lead under pressure, the importance ...

What does it take to turn boys into capable, disciplined, purpose-driven men in today’s world?

In this episode of From The Ground Up Show, host Erick Loden sits down with Jesse Boulden for a powerful conversation about masculinity, leadership, discipline, service, and the growing crisis facing young men in America.

Jesse shares the mission behind ALERT Academy and explains how structure, responsibility, hard work, faith, and ch...

What’s actually holding you back from the next level of success?

In this episode of From The Ground Up Show, Katherine Flechaus dives deep into the hidden belief systems that quietly shape the way high performers think, act, and grow. If you’ve ever felt stuck despite doing all the “right” things, this conversation uncovers why—and what to do about it.

You’ll learn how subconscious patterns influen...

Faith Hamlin didn’t stumble into a new life… she chose it.

What started as a “planned midlife crisis” — a temporary move to Wyoming — turned into something much bigger. In this episode of From The Ground Up Show, Faith shares how stepping outside the expected path led her to a life built on grit, independence, and an entrepreneurial mindset shaped from a young age.

We dive into what it really mean...

What does it take to go from working on the shop floor… to helping shape the future of energy and heavy industry?

In this episode of From The Ground Up Show, we sit down with Mike Wandler to talk about building a career in the real world—starting in hands-on, blue-collar work and evolving into cutting-edge conversations around AI, industrial innovation, and next-generation energy solutions like microreactors.

This is a...