Grow Your Credit Union

Grow Your Credit Union

Each week, host Joshua Barclay and co-host Becky Reed dive into the nitty-gritty of successful credit union operations, exploring innovative approaches and leadership insights. We're more than just a podcast; we're your go-to resource for turning challenges into opportunities. Join us as we laugh a bit, learn a lot, and push the boundaries of what's possible in the credit union world.

Episodes

January 6, 2026 32 mins

Read the shownotes and full transcript on our site: growyourcreditunion.com

Deepfake technology has become so accessible that threat actors need only 10 to 30 seconds of audio and a $5 monthly subscription to convincingly impersonate executives, bypass authentication, and trick employees into catastrophic decisions. Credit unions face record ransom...

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Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Visit ncuisao.org/gycu to learn more. 

Credit unions added 3 million new members last year, but 64% never made a ...

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Read the shownotes and full transcript on our site: growyourcreditunion.com

A huge thanks to our sponsor, NCU-ISAO — Watch this video or visit ncuisao.org/gycu to learn more. 

Credit unions invest heavily in stadium naming rights ...

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December 2, 2025 24 mins

Read the shownotes and full transcript on our site: growyourcreditunion.com

Credit unions face steep member acquisition costs while losing 15% of their membership annually. But the institutions treating acquisition costs as the primary metric are missing what actually drives member loyalty, referab...

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November 18, 2025 32 mins

Read the shownotes and full transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity? Watch this video or visit SBSCyber.com

The credit unions succeeding with AI didn't wait for comprehensive vendor solutions or regulatory clarity. They started asking one question: what can employees do with AI today?

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November 12, 2025 32 mins

Read the shownotes and full transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity? Watch this video or visit SBSCyber.com


The top 10 credit unions pay their employees $25,000 more annually than the rest of the industry, but smaller credit unions aren't losing talent wars when they compete on what money can't buy. Culture, flexibility, and growth opportunities close compensation gaps that seem i...

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November 4, 2025 32 mins

Read the full shownotes and transcript on our site: growyourcreditunion.com

Want to learn more about SBS CyberSecurity and TRAC? Watch this video or visit SBSCyber.com

Credit unions often wait until CEOs announce retirement to figure out compensation packages, creating situations where merger deals become the path to executive payouts instead of succession planning. The industry that preaches long-term thinking for members sometime...

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October 21, 2025 23 mins

Read the full shownotes and transcript on our site: growyourcreditunion.com

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome John Wilkening, EVP and Chief Banking Officer at Tech Credit Union, to explore why small credit unions are choosing extinction over growth, what the Great Recession taught leaders about managing both sides of the balance sheet, and how removing pressure from emplo...

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Credit unions promote people into executive roles based on tenure and technical skills, then wonder why leadership feels like amateur hour when the stakes keep getting higher. The industry that prides itself on developing people has somehow forgotten that managing databases doesn't prepare you to manage board dynamics, and knowing compliance doesn't teach you to read the room.

In this episode of Grow Your Credit Union, hosts Joshua...

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Head over to growyourcreditunion.com to see all of our episodes and full transcripts.

How does your board member selection process compare to your hiring procedures for other positions? Many credit unions have detailed vetting for staff roles that includes background checks and multiple interviews. Could similar rigor benefit board recruitment?

In this episode, hosts Joshua Barclay and Becky Reed welcome Stacie Sloan, COO at Johns...

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Credit unions pride themselves on member service, yet they systematically withhold information about products that could save members thousands annually.

In this episode, hosts Joshua Barclay and Becky Reed welcome Anand Solanki, CFO and head of product management at Citadel Credit Union, to explore why the shift from service to sales culture starts with purpose, how Silicon Valley product thinking can transform credit union innova...

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Your apps are better, your processes smoother, your metrics stronger. But as members go increasingly digital, are you accidentally engineering yourself out of their lives?

In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Tim Schmitt, Chief Experience Officer at PFP Services, to explore why the biggest member experience mistake might be hiding in plain sight, how protection products can b...

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August 5, 2025 31 mins

Read the full show notes and full transcript on growyourcreditunion.com
 
When conditions get unpredictable, staying boring can be the boldest move if it's part of a broader strategy. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed are joined by Kevin Dougherty, COO at Addition Financial Credit Union, to break down how his team is adapting, from strengthening cyber resilience to scaling visibi...

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July 21, 2025 24 mins

Note: At the time of recording, Pam Cohen held the position of Chief Administrative Officer at Affinity Federal Credit Union. She has since transitioned to the role of Chief Operating Officer.

All links and a full transcript can be found on growyourcreditunion.com.

Some credit unions are waiting years to fix broken tech stacks. Others are launching AI tools in a weekend and proving that speed isn't just about technology, it's a lea...

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Some credit union leaders still treat the NCUA like an adversary—or an oracle. But the truth is, regulators are paying attention, especially when the feedback is thoughtful, specific, and backed by real solutions.

In this episode of Grow Your Credit Union, host Joshua Barclay  and co-host Becky Reed are joined by guest Elizabeth Eurgubian, former Director of External Affairs and Policy Advisor to the chair of the NCUA, to talk abou...

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Some credit union leaders are building small business programs, investing in community growth, and doing the hard work. Others are still hiding behind "we can't"—and it might be costing the industry its future.

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest John Holt, CEO of Nutmeg State Financial Credit Union, to talk about the controversy around CEO golden parachutes, the ...

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June 2, 2025 31 mins

Check out the post for this episode of Grow Your Credit Union.

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host James McBride, CEO, Connects Federal Credit Union and guest Michael Powers, CEO of Garden Savings Federal Credit Union. Together, they discuss the following:

  • Which regulations do the most harm, 
  • How to make financial advice stick digitally, and 
  • How to spot a merger that strengthen...
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Credit unions talk about being community-focused. But what if real connection meant showing up in the moments that matter, like when someone's buying groceries?

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Jennifer Borowy, President and CEO of Michigan First Credit Union to talk about how mentorship can accelerate leadership, what lessons credit unions can borrow from bank...

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Too often, payday lenders are easier to find than a credit union. What if we flipped that script and brought financial services straight to the communities being exploited?

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Michael Crowl, President and CEO of University Federal Credit Union to talk about:

  • How UFCU is beating industry trends with explosive membership growth.
  • ...
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Live from NACUSO Reimagine in Las Vegas, this episode tackles one of the most disruptive weeks in credit union oversight, offering a real-time gut check on leadership, advocacy, and opportunity in a time of uncertainty.

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Dan Daggett, Chief Strategy Officer at Credit Unions First, to talk about the unexpected NCUA terminations, wh...

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