The Art of Sales with Art Sobczak

The Art of Sales with Art Sobczak

Everyone sells, regardless of what your job title is, and this is your place for authentic, conversational sales and prospecting tips without the sleaze factor. Art Sobczak shares proven sales and cold calling (without the cold) tips that you'll feel comfortable using, and that get the results you want. You'll help people buy, instead of pushing them into being sold. Over the past 30 years Art has helped hundreds of thousands through his books, newsletters, audios, videos, online courses, public seminars, customized company training and keynotes, and now, this podcast.

Episodes

December 1, 2025 38 mins

Too many salespeople celebrate getting the meeting… and then blow it with a stiff, self-serving "discovery call" that prospects secretly dread. In this episode, Art sits down with sales differentiation strategist and bestselling author Lee Salz to rethink that critical first conversation—and turn it into a

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Think you're a good listener? Try this: Can you remember the exact words your last prospect used to describe their biggest problem? If not, you weren't listening—you were waiting to talk. In this episode, Art reveals the Two P's framework (Purpose and Pause) that will transform how you show up on...

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You know what to do. So why aren't you doing it?

In this episode Art reveals why sales success isn't about knowing more—it's about BECOMING more. And why most sales training fails to create actual transformation.

You'll discover:

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Most people think great salespeople are just born with it — with confidence, charisma, the ability to say the right thing at the right time. But that's a myth. "Natural" salespeople aren't born. They're built through identity, practice, tone, repetition, and learning how to think in the moment.

In this episode, Art breaks down:

  • Why hesitation happens even when you know what to say

  • How identity beats tactics in real co...

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Ever had someone tell you, "We don't need that"? You'll love this one.

Art shares a hilarious old Century 21 commercial that nails one of the biggest sales mistakes out there — showing people what you want them to buy instead of what they actually want. Then he breaks down how to turn that ...

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Ever catch yourself thinking, "Don't blow this call" or "They probably won't be interested anyway"?

Those little thoughts can sabotage your success before you even say "hello."

In this episode, Art shares a powerful (and funny) story from the softball field ...

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Tired of sending follow-up messages into the void? Getting ghosted by prospects who seemed interested? The problem isn't your follow-up strategy—it's what happened BEFORE you needed to follow up.

In this episode, you'll discover the tough-love truth about why people don't respond and the four non-negotiables that make follow-up unnecessary. Learn how ...

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Ever wonder why Scott in the next cubicle breaks every sales rule you've learned... yet consistently crushes his numbers? Why some reps can open calls with "Got a minute?" and get prospects leaning in, while others use perfect technique and get hung up on?

In this eye-opening episo...

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You know the feeling. You have calls to make, leads to follow up on, prospects to reach out to. But instead of picking up the phone, you find yourself staring at it like it's radioactive.

Maybe you reorganize your desk. Craft another "perfect" email. Research prospects for the third time. Anything except dialing.

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What if you could never lose on a sales call again - even when prospects say no?

Most salespeople approach calls with one goal: get the sale or appointment. When that doesn't happen, they feel rejected and start avoiding the phone altogether.

In this episode, Art reveals the "Secondary Objectives" strategy that...

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In this second part of Art's exclusive mastermind session recorded on a Mediterranean cruise, four extraordinarily successful entrepreneurs reveal the mindset shifts, identity traits, and beliefs that took them from startups to multimillion-dollar exits.

Meet the panel:

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Art takes listeners aboard a cruise ship for a unique mastermind session with four incredibly successful business people... friends of his who built and sold multimillion-dollar companies. This rare group conversation features:

  • Tim Murphy - Built Pres...
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Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting "send" or dialing the next number. In this honest, no-fluff episode, we're talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus.

You'll learn:

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Think you're not in sales? Think again.

In this episode, Art breaks down why everyone sells—whether or not it's in your job title. You'll discover the three big reasons people fear selling, how to reframe what sales really is (hint: it's helping), and the five mindset and action shifts that let you sell natur...

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Is name-dropping a powerful credibility booster or a fast track to sounding desperate? In this eye-opening episode, Art reveals the shocking truth about strategic name-dropping that most sales professionals get completely wrong.

Discover why mentioning the right name can boost your email open rates by an astonishing 468%, while the wrong reference...

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Ever had a prospect who knows they have a problem but just hasn't pulled the trigger on fixing it? In this episode, I share two simple but powerful questions that uncover what's been holding them back—and more importantly, what's finally pushing them to take action now.

We'll break down t...

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Art breaks down a real-life sales experience with a local painting company and uncover the critical sales mistakes that cost them the job. From the first contact to the follow-up (or lack thereof), we'll dissect what went wrong—and more importantly, how sales pros can avoid making these same costly errors.

You'll learn:
-Why ...

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Asking prospects "Do you have a problem?" is ineffective, and causes conversations to die. A better approach that gets them to open up is using "assumptive problem quesitons.  These get them to relive their challenges, and create urgency for a solution.

Art breaks down the psychology behind these questions, shares examples from different industries, and provides an actionable exercise to create your own. Learn how to turn conversat...

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There are four pillars that comprise being the Ultimate Sales Professional, and not someone who just does sales.

  1. Being fearless and rejection-proof,
  2. Being others-focused in your thinking and actions,
  3. Mastering a proven prospecting and sales process, and messaging,
  4. Having the discipline, habits, and radical responsibility to do the work.

    You'll hear the problems and challenges you might experience when someone is lacking in an...
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We explore the art of being genuinely interested in others—both in social settings and sales conversations. Inspired by observations at recent holiday parties, Art shares how most people fail to listen effectively, turning conversations back to themselves instead of encouraging others to share. This behavior isn't just socially frustrating—it's costly in sales.

Learn to recognize critical "problem/trigger words" like "We're noticin...

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