eCommerce Marketing Podcast
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Episodes
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA a...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable...
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the ...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding an...
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influen...
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in ter...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, ...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decision-making. They discuss the impact of pricing strategies, the dangers of ...
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective p...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shares insights from her extensive experience, including practical tips for ...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Zain Shah, a leader in data strategy and AI. They discuss the transformative role of AI in marketing, particularly in e-commerce, and how businesses can leverage data to enhance their marketing strategies. Zain shares insights from his career, the importance of a solid data strategy, and common pitfalls companies face when implementing ...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Stuart Cohen, a Canadian visual artist and entrepreneur, about his journey in photography and filmmaking, and the importance of brand differentiation in the crowded e-commerce space. They discuss the challenges small businesses face in standing out against larger competitors, the strategies that have worked for Stuart's company, Supers...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including th...
In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation empha...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Matthew Stafford, CEO of Build Grow Scale, about the importance of e-commerce optimization. They discuss how brands can transform their sales by focusing on conversion rates rather than just increasing traffic. Matthew shares insights on common mistakes e-commerce brands make, the significance of customer feedback, and actionable strat...
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner to email marketing specialist, emphasizing the need for brands to focus o...
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketp...
In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of d...
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon...
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