Green Industry Podcast
Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.
Episodes
In the final part of this five-episode series, Joey Coberly and Kevin Salters share their excitement and strategy for attending Equip Expo for the first time. Tune in to hear how they plan to leverage the event to grow their lawn care businesses and why they’re passionate about helping others do the same.
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Paul Jamison interviews Joey Coberly and Kevin Salters on finding quality employees, training them right, and becoming the kind of leader your landscaping business needs to thrive.
🎟️ Equip Expo 2025 👉
In Part 3 of this 5-part series, Kevin Salters and Joey Coberly unpack what it really means to know your numbers, revealing the good, bad, and ugly sides of debt — and how running a debt-free lawn care business sets you up for true, sustainable growth.
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In Part 2 of this 5-part series, Kevin Salters and Joey Coberly break down how they apply the Profit First plan, structure their bank accounts, and organize their financial buckets to keep their lawn care businesses — and their personal budgets — thriving and profitable.
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In Part 1 of this 5-part series, industry veteran Kevin Salters and bookkeeping pro Joey Coberly join Paul Jamison to reveal how to build a thriving lawn care business the right way — and the money mistakes that could mow down your profits if you’re not careful.
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Recorded live at the 2025 Lawn Care Life Conference, this interactive episode features a dynamic panel of industry pros answering the audience’s top questions about growing a profitable lawn care business and boosting your social media game — moderated by Naylor Taliaferro with John Pajak on the mic.
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In this episode, Paul Jamison shares the top 10 types of lawn care and landscaping customers to steer clear of — with real-world red flags that’ll save you stress, time, and hard-earned cash.
🎟️ Equip Expo 2025 👉
Learn how to price your lawn care services right so you earn what you’re worth, keep great customers, and build real profit into every job.
Discover the secrets to profitable lawn care pricing so you stop leaving money on the table.
Stop undercharging — this episode will show you how to confidently price for profit and position y...
In this episode, Paul Jamison chats with Laura Beussman, CMO at CallRail, about practical ways lawn care and landscaping businesses can level up their marketing, track calls, and turn more leads into loyal customers.
🎟️ Equip E...
👉 Learn how to transform your money mindset from broke to profitable and finally pay yourself first!
🎟️ Equip Expo 2025 👉 Save 5...
👉 Discover the top 5 mistakes draining your lawn care business profits — and how to fix them fast!
🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code ...
In Part 2 of this conversation, Alberti Ortiz of Boca Landscape Design reveals how he landed and manages six Costco locations, dives into his design-build journey, and shares how collaborating with Willie Rodriguez of A’s Ornamental has helped grow his thriving landscaping business.
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Alberti Ortiz opens up about finding faith, quitting drinking, and leading his Boca landscaping business with a renewed purpose.
🎟️ Equip Expo 2025 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL (Click Here)
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In Part 2 of this focused series, Jonathan Pototschnik drills down into what lawn care business owners should truly prioritize: first, getting customers—and second, building the team to serve them. He shares tactical insights for both and explains why clarity of focus is the ultimate tool for building a thriving, distraction-free company.
In this episode, lawn care industry leader Jonathan Pototschnik shares why mastering focus is the difference between chaos and consistent growth. He breaks down how to zero in on what truly moves the needle in your business, eliminate distractions, and stay committed to your core priorities—so you can build a stronger, more profitable company.
In Part 2 of this powerful series, industry veteran Kevin Salters dives deep into two critical topics for lawn care success: building route density and attracting your ideal customer. Then, he shares hard-earned lessons on hiring and retaining top-tier employees—giving you the blueprint for a streamlined, profitable operation.
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In this kickoff to a four-part series, lawn care veteran Kevin Salters—who’s worked with industry giants like TruGreen, Russo, and BrightView—unpacks his 40+ years of experience to teach you how to price your services right. From knowing your numbers to staying profitable in a competitive market, this episode is a must-listen for anyone serious about making money in lawn care.
Discover why frugality is a financial superpower and learn practical ways to save money in both your business and personal life—without being cheap.
🎟️ Equip Expo 2025
In the final part of this four-part series, Joey Coberly opens up about running a debt-free company, building emergency reserves, and making wise financial choices to help lawn care business owners stay in control and out of the red.
🎟️ Equip Expo 2025
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